Björn Ylipää, Måltidsvision - Food as a cultural experience
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Seminar 18.8.2016: Food culture and food education strengthen the Nordic Brand | bit.ly/2bpg5gi | #norden2016
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Björn Ylipää, Måltidsvision - Food as a cultural experience
- 2. Björn Ylipää Creative Director Lecturer in Food and Culinary Arts Kristianstad Högskola
- 3. Maslow/Gelter and my Pizza tour
- 4. Maslow/Gelter Building skills To be seen, Hostmanship To succeed, learn Security, Trust Food & drink, toilets, weather, cold Self actua lization Esteem Needs Belonging Needs Safety Needs Physiological Needs TEM Total Experience Management To change To be welcomed Experience new meal concepts Learn about the meal, its parts, its socio culture Non toxic, non allergic, safe hygienic Taste, Nutrition 1983 MEAL CONTEXT To growth, having done good (to self, to earth) 2016 Transformation Gelter 2010, 2011 Modified after Abraham Maslow 1970
- 5. Storytelling ”Ei saa valehtella, mutta saattaa muistaa väärin”
- 6. We looked up from the plate and started creating Storytelling by food
- 7. Storytelling by food to add value! The story Meal experience four samples from my coming book Communicates to all the senses
- 12. The story Umami a taste of death
- 13. The story Umami a taste of death
- 16. The story Norra Norrland eller Skåne
- 17. The story Norra Norrland eller Skåne
- 18. The story Norra Norrland eller Skåne
- 19. The story Norra Norrland eller Skåne
- 20. The story Norra Norrland eller Skåne
- 21. The story Norra Norrland eller Skåne
- 22. The story Norra Norrland eller Skåne
- 23. The story Norra Norrland eller Skåne
- 24. The story Norra Norrland eller Skåne
- 25. The story Norra Norrland eller Skåne
- 26. The story Norra Norrland eller Skåne
- 27. Music What does it taste?
- 28. Storytelling by food Bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla….. To flavor between the lines bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla…. To communicate in the gaps bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla…. To communicate to all the senses bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla…. To capture the feeling
- 29. I want to tell you a story to whom? What does it taste? The Place? What skills do we have?
- 33. Education
- 34. Storytelling by food To capture the feeling
- 35. “A taste of the eight seasons”
- 36. Storytelling by food To capture the feeling
- 37. Early spring
- 38. Early spring Tartar of char in its own water
- 40. True spring Air dried reindeer SAV – sparkling sap
- 41. Early autum Slow cooked venison with flavours of diversity
- 43. Coming book this autumn Kiitos Björn Ylipää bjorn@maltidsvision.se +46 705 36 56 98