Leveraging Social Media for Alliances

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The document summarizes Mzinga's social media platform called OmniSocial. It discusses the platform's key features like cloud deployment, customizable branding, and over 30 apps and widgets. It then describes how OmniSocial can help solve problems around employee solutions, brand and customer engagement, and customer experience. Specific solutions highlighted include improving employee engagement, driving brand visibility, reducing support costs, and accelerating client acquisition. Customer testimonials are provided. Examples of other companies using Mzinga's platform are also listed.

Tecnologia Negócios

Leveraging Social Media for Alliances Mike Merriman Mzinga Mmerriman@mzinga.com @MerrimanMzinga

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Leveraging Social Media for Alliances

1. Leveraging Social Media for Alliances Mike Merriman Mzinga Mmerriman@mzinga.com @MerrimanMzinga

2. Company overview. (The 36,000 ft view)

4. User-Friendly Control Panel

5. Self-Service Integrated Apps & Widgets

6. Configurable Branding

8. 40+ widgets

9. Facebook Sharing

10. Mobile Apps

11.

12. Content Topics & Trending

13. Engagement, Influence, & Trends

14.

15. Indirect revenue streams

16. Developer networks

17. Listening & engagement

18. Brand building

19. Demand generation

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21. Satisfaction & retention

22. On-boarding & recruiting

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24. Customer engagement

25. Loyalty & retention

26. On-demand supportMzinga, Inc. Confidential 4

27. Problems we help solve.(And that help our customers run a smarter business) EmployeeSolutions(Internal) HR & Operations How can I attract & retain top talent? How can I improve employee performance & competencies? How can I capture intellectual capital? Brand & CustomerEngagement Solutions(External) Product How can I innovate my products faster? How can I stay abreast of market research for R&D? How can I streamline my product development process? Marketing How can I improve brand visibility? How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? Sales How can I develop long-term relationships with customers? How can I reduce my sales cycle? How can I accelerate new client acquisition & up sell opportunities? Services & Support How can I reduce support costs? How can I reduce response times in addressing client issues? How can I improve customer satisfaction & loyalty?

28.

29. Roles

30. Content

31. Behaviors

32. By role

33. By industry

34. By company size

35.

36. Competitive analysis

37. Social graphing

38. Business intelligence6

39. Acquire Trusted by the World’s leading brands… Customer ExperienceSolutions Engage Support

40.

41. Speed time to competency by making mentors/experts more accessible

42.

43. Gain up to 30% productivity by blending formal and social learning

44.

45. Increase knowledge retention by addressing general learning styles

46. Empower employees to participate in innovation & business strategiesGrow market awareness ” - Steven Brewer, Training & Development Manager at The Philadelphia Insurance Companies

47.

48.

49.

50. Online chat costs only $5 and is 63% more effective, and web-based customer self-service costs just a few cents per contact.“ Before we had this forum, we'd compile lists of what's being talked about once a month, but now we can act right away… When something requires an immediate response, we just post to our FAQ and solve the problem. ” - Trisha Habucke, Ford Digital Marketing Manager. Ford Gets In Sync With Customers, 1to1 Media, January 2009 * 2010 Forrester Research

51. OmniSocial Examples 11

52. Natixis CommunityConnection

53. Wolters Kluwer – 2 Experiences 13

54. Fast Search, A Microsoft Company 14

55. DTCC Learning 15

56. Additional Branding Examples 16

57. 17

58. 18

59. 19

60. 20

61. Learning Support Community 21