IIR Chicago Presentation

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Survey Techniques In Virtual Environments: Conducting Sofas And Virtual Face-to-face Interviews in Second Life Prof. Diana Derval, MBA, DervalResearch Mario Menti , GMI (Global Market Insite) Inc. June 11, 2008 – IIR Chicago

Online Communities Users ,[object Object],[object Object],[object Object],A Mass Media Targeted by Affinity

Second Life, a Social Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],Second Life is a social environment not a game!

Second Life, a Thriving Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Linden Lab, Reuters

Second Life, a Research Lab ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object]

What is Your Favorite Beverage ? Interactive

What is Your Favorite Activity ? Interactive

Second Life, the Perfect Moment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SLIC, a Virtual Sofa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top 10 Online Personas #1 Business Man #2 Student #3 Designer #4 Technician #5 Waitress #6 Developer #7 Professor #8 Housewife #9 Social Worker #10 Disabled

Top 10 Online Personas Technology Curious Clothes Design Home Decoration Patient Social Networks Creation New Products

Marketing in or via Second Life? Target? Congruent? Feasibility? Yes No Yes Yes Stop No No

What Benefits Which Brands Designing a new product Validating a prototype Beta-testing a product Technology/Electronics Fast-Moving Consumer Goods Fashion/Luxury Cars Home Decoration

Prof. Diana Derval, MBA Tel +31 61 824 0803 [email_address] www.derval-research.com Thanks for your attention! Mario Menti Tel: +44 20 8767 9352 mmenti@gmi-mr.com http://blog.msurveys.com

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IIR Chicago Presentation

1. Survey Techniques In Virtual Environments: Conducting Sofas And Virtual Face-to-face Interviews in Second Life Prof. Diana Derval, MBA, DervalResearch Mario Menti , GMI (Global Market Insite) Inc. June 11, 2008 – IIR Chicago

8. What is Your Favorite Beverage ? Interactive

9. What is Your Favorite Activity ? Interactive

10.

11.

12. Top 10 Online Personas #1 Business Man #2 Student #3 Designer #4 Technician #5 Waitress #6 Developer #7 Professor #8 Housewife #9 Social Worker #10 Disabled

13. Persona #1

14. Persona #2

15. Persona #3

16. Persona #4

17. Persona #5

18. Persona #6

19. Persona #7

20. Persona #8

21. Persona #9

22. Persona #10

23. Top 10 Online Personas Technology Curious Clothes Design Home Decoration Patient Social Networks Creation New Products

24. Marketing in or via Second Life? Target? Congruent? Feasibility? Yes No Yes Yes Stop No No

25. What Benefits Which Brands Designing a new product Validating a prototype Beta-testing a product Technology/Electronics Fast-Moving Consumer Goods Fashion/Luxury Cars Home Decoration

26. Prof. Diana Derval, MBA Tel +31 61 824 0803 [email_address] www.derval-research.com Thanks for your attention! Mario Menti Tel: +44 20 8767 9352 mmenti@gmi-mr.com http://blog.msurveys.com

IIR Chicago Presentation

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