sHOPPING cART SECRETS : GENDER

1. Shopping Cart Secrets: GENDERShopping Cart Secrets: GENDER
female male
For more information visit resources.bronto.com/cart.
How are shoppers using the online shopping cart
and what do they want from you?
37%
52%
female
smartphone
tablet
38%
50%
male
female male
smartphone
tablet
Mobile Device
Ownership
Online Shopping Frequency
22%
30%
Intrusive
female
male
52%
44%
Helpful
28%
36%
Annoying
Cart Reminder Email Perception
Cart Reminder Email Expectation
18%
$
28%
54%
15%
$
28%
58%
Reminder email
$ Reminder email with
coupon/discount code
Reminder email with
a free shipping offer
Bronto asked consumers to reveal their
expectations for the carting experience
and cart reminder marketing. Go
ahead, take a peek and learn what
women want and what guys need.
35%Annually
40%Monthly
25%Weekly
34%Annually
41%Monthly
25%Weekly

2. Shopping Cart Secrets: GENDERShopping Cart Secrets: GENDER
Coupon Amounts
Shipping Costs
Order TotalShipping Duration
Product Photos
Cart Expiration
Alternate Ways
to Purchase
How do you build a shopping cart reminder email
that will bring shoppers back to your site?
Men
Complete your order online, in-store, or give us a call: 1-888-276-6861.
Need more time? Have a question? No problem.
We are here to help.We are holding these items for 30 days.
Women Kids Clearance
Hand Soap $30.00 $20.00
Vanilla Honey
Size: Large You saved $10!
Qty: 1 @ $30 Each
Multi Vitamins $95.00 $75.00
Quantity: 75
You saved $20!
Qty: 1 @ $95 Each
$225.00
$55.00
$0.00
$7.95
$177.95
Order Total
You Save
Tax
Shipping
Order Total
USB Drive $20.00 $10.00
Color: blue
You saved $10!
Qty: 1 @ $20 Each
Order by 12:00pm ET today and receive your order by Friday!
Sun Dress $80.00 $65.00
Color: Coral
You saved $15!
Qty: 1 @ $80 Each
View your cart
Bronto asked consumers to divulge the cart reminder content that they expect to see in the inbox
after leaving items in a shopping cart. Explore all of the areas of this cart reminder email to see if
men and women want the same things.
18%
17%
female
male
34%
23%
female
male
27%
23%
female
male
18%
17%
female
male
38%
34%
female
male
32%
28%
female
male
27%
25%
female
male
For more information visit resources.bronto.com/cart.
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile
and social campaigns. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with
a client roster of leading brands worldwide, including Armani Exchange,Timex, JustFab, Samsonite and Boot Barn.The
Bronto Marketing Platform is deeply integrated with commerce platforms, including Magento, Demandware, NetSuite
and MarketLive.The company is headquartered in Durham, NC, with additional offices in London and Sydney. For more
information, visit bronto.com.