The document discusses five ways to create content that achieves optimal results according to a Captora infographic. It recommends 1) driving pipeline growth with data-driven campaigns, 2) playing on consumers' emotions which are most engaged by emotions like amusement and surprise, 3) checking the infographic for more tips, 4) staying connected by following MarketingProfs, and 5) seeing more marketing articles on the site.

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Five Ways to Create Content That
Reigns [Infographic]
by Verónica Maria Jarski | February 28, 2015 | 1,657 views
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How can marketers better create content that achieves
optimal results? Here are five suggestions from a Captora
infographic.
Drive pipeline growth with data: "Research-driven
campaigns get results and set your marketing efforts
apart from the Internet noise," states Captora.
Some two-thirds of marketers say data drives their digital
marketing, and 71% say it enables the delivery of more
relevant messaging to more finely segmented audience,
according to data cited by Captora.
Another suggestion for creating content that rules: play on those heartstrings. Consumers' emotions
often determine their brand choices.
The "most viral" emotions are amusement, interest, surprise, happiness, delight, pleasure, affection,
and excitement.
To find out more about what emotions create
the least engagement and other tips for
creating content that rules, check out the
infographic:
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#SocialSkim: Socially Best
Brand at the Oscars,
Instagram ...
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Veronica Maria Jarski is the Opinions editor and a senior writer at
MarketingProfs.
Twitter: @Veronica_Jarski
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Content, Content Strategy, Data, Marketing Strategy, Web Content
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