SlideShare uma empresa Scribd logo
1 de 12
Outsourcing SEM: Tips for the Road
Tip #1:  Ask for references ,[object Object],[object Object],[object Object]
Tip #2:  Find someone who takes  one  client per vertical Two agents + same keywords + same Google ads ____________________________________ Major conflict of interest
Tip #3:  Steer clear of promises and guarantees ,[object Object],[object Object],[object Object],[object Object]
Tip #4:  Don’t pay to “submit your site to search engines” Remember, search engines will find  you , by spidering your web content and inbound links.
Tip #5:  Read up on the subject! ,[object Object],[object Object],[object Object]
Questions to ask
[object Object],(This answer should be 4 to 5 figures) ,[object Object],[object Object],[object Object],[object Object]
You’re awake! (and we really appreciate it.)
Questions?   We have lots of  answers
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites:  http://flickr.com/photos/edgenumbers/178291557/ http://flickr.com/photos/edgenumbers/174140615/in/photostream/ http://flickr.com/photos/lucaslandis/571578653/ http://flickr.com/photos/hman2/475079540/ http://flickr.com/photos/parl/193608374/ http://flickr.com/photos/mart3ll/255289520/ http://flickr.com/photos/stopinternetromance/181136538/ http://flickr.com/photos/parl/70999185/ http://flickr.com/photos/whatknot/13912531/
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites:  http://flickr.com/photos/donnagrayson/103434205/ http://flickr.com/photos/anythingandeverything/534065961/ http://flickr.com/photos/mworrell/266913194/ http://flickr.com/photos/jek-a-go-go/440119001/ http://flickr.com/photos/julianbleecker/182075416/

Mais conteúdo relacionado

Mais procurados

The Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All TimeThe Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All TimeKissmetrics on SlideShare
 
Affiliate Marketing Program Conversion Optimization Tips
Affiliate Marketing Program Conversion Optimization TipsAffiliate Marketing Program Conversion Optimization Tips
Affiliate Marketing Program Conversion Optimization TipsEvgenii Prussakov
 
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerRand Fishkin
 
20 Minute PPC Work Week
20 Minute PPC Work Week 20 Minute PPC Work Week
20 Minute PPC Work Week shabecker
 
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
 
Using Analytics to Optimize Landing Pages
Using Analytics to Optimize Landing PagesUsing Analytics to Optimize Landing Pages
Using Analytics to Optimize Landing Pagessearchexchange
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
 
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOSTAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOEdd Wilson
 
2011-02 ClickAsiaSummit Metrics, Analysis, Action!
2011-02 ClickAsiaSummit Metrics, Analysis, Action!2011-02 ClickAsiaSummit Metrics, Analysis, Action!
2011-02 ClickAsiaSummit Metrics, Analysis, Action!Gillian Muessig
 
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingHistorical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingRand Fishkin
 
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016Everett Sizemore
 
5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakes that are Costing you Millions (Finance Edition)5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakes that are Costing you Millions (Finance Edition)Powered by Search
 
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
 
Social Media for GCPPA 2011
Social Media for GCPPA 2011Social Media for GCPPA 2011
Social Media for GCPPA 2011Dana Zezzo, CAS
 
Usability of paid search PPC UX
Usability of paid search PPC UXUsability of paid search PPC UX
Usability of paid search PPC UXJordon Meyer
 
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnelJono Alderson
 

Mais procurados (20)

The Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All TimeThe Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All Time
 
Affiliate Marketing Program Conversion Optimization Tips
Affiliate Marketing Program Conversion Optimization TipsAffiliate Marketing Program Conversion Optimization Tips
Affiliate Marketing Program Conversion Optimization Tips
 
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword Explorer
 
20 Minute PPC Work Week
20 Minute PPC Work Week 20 Minute PPC Work Week
20 Minute PPC Work Week
 
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...
 
Using Analytics to Optimize Landing Pages
Using Analytics to Optimize Landing PagesUsing Analytics to Optimize Landing Pages
Using Analytics to Optimize Landing Pages
 
Why You Look Forward
Why You Look ForwardWhy You Look Forward
Why You Look Forward
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
 
7 Must-try Marketing Strategies for 2017
7 Must-try Marketing Strategies for 20177 Must-try Marketing Strategies for 2017
7 Must-try Marketing Strategies for 2017
 
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOSTAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
 
2011-02 ClickAsiaSummit Metrics, Analysis, Action!
2011-02 ClickAsiaSummit Metrics, Analysis, Action!2011-02 ClickAsiaSummit Metrics, Analysis, Action!
2011-02 ClickAsiaSummit Metrics, Analysis, Action!
 
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingHistorical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
 
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
 
5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakes that are Costing you Millions (Finance Edition)5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakes that are Costing you Millions (Finance Edition)
 
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...
 
Social Media for GCPPA 2011
Social Media for GCPPA 2011Social Media for GCPPA 2011
Social Media for GCPPA 2011
 
Usability of paid search PPC UX
Usability of paid search PPC UXUsability of paid search PPC UX
Usability of paid search PPC UX
 
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 

Destaque

Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...
Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...
Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...Derek Keats
 
Experimental Research
Experimental ResearchExperimental Research
Experimental ResearchRaymond Wong
 
Esperanzas
EsperanzasEsperanzas
EsperanzasEric278
 
El Amor Con Hambre No Dura
El Amor Con Hambre No DuraEl Amor Con Hambre No Dura
El Amor Con Hambre No Duramarcelino4
 
The Enhancing Learner Progression Project - eportfolios
The Enhancing Learner Progression Project - eportfoliosThe Enhancing Learner Progression Project - eportfolios
The Enhancing Learner Progression Project - eportfoliosNeil Currant
 
1.3. Los Procesos Bioenerpsico Individuo
1.3.  Los Procesos Bioenerpsico Individuo1.3.  Los Procesos Bioenerpsico Individuo
1.3. Los Procesos Bioenerpsico IndividuoMiguel Amaro
 
Mc Multicast Overview
Mc Multicast OverviewMc Multicast Overview
Mc Multicast OverviewMark Cuban
 

Destaque (11)

Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...
Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...
Creating Free and Open Source Software ecosystems to facilitate FOSS implemen...
 
Experimental Research
Experimental ResearchExperimental Research
Experimental Research
 
Esperanzas
EsperanzasEsperanzas
Esperanzas
 
Keystone Summit Pa07
Keystone Summit Pa07Keystone Summit Pa07
Keystone Summit Pa07
 
El Amor Con Hambre No Dura
El Amor Con Hambre No DuraEl Amor Con Hambre No Dura
El Amor Con Hambre No Dura
 
The Enhancing Learner Progression Project - eportfolios
The Enhancing Learner Progression Project - eportfoliosThe Enhancing Learner Progression Project - eportfolios
The Enhancing Learner Progression Project - eportfolios
 
توتا
توتاتوتا
توتا
 
MH Test 1
MH Test 1MH Test 1
MH Test 1
 
1.3. Los Procesos Bioenerpsico Individuo
1.3.  Los Procesos Bioenerpsico Individuo1.3.  Los Procesos Bioenerpsico Individuo
1.3. Los Procesos Bioenerpsico Individuo
 
Old Media New Media
Old Media New MediaOld Media New Media
Old Media New Media
 
Mc Multicast Overview
Mc Multicast OverviewMc Multicast Overview
Mc Multicast Overview
 

Semelhante a Search Engine Marketing: How Insurance Agents Can Take Advantage

20 Web Marketing Tips - Cim Cambridge
20 Web Marketing  Tips - Cim Cambridge20 Web Marketing  Tips - Cim Cambridge
20 Web Marketing Tips - Cim CambridgeDave Chaffey
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupInflow
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowLeslie Carruthers
 
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPress
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressWordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPress
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressMcBuzz Communications
 
Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
 
Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Coryon.com
 
List of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdfList of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
 
Seo Tools You Can Use Today
Seo Tools You Can Use TodaySeo Tools You Can Use Today
Seo Tools You Can Use TodayAffiliate Summit
 
How to Fix Three Common eCommerce Problems
How to Fix Three Common eCommerce ProblemsHow to Fix Three Common eCommerce Problems
How to Fix Three Common eCommerce ProblemsnChannel, Inc.
 
What you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youWhat you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youLeading Results, Inc
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics PracticesVbout.com
 
4 Steps to Improving Your Search Engine Marketing Strategy
4 Steps to Improving Your Search Engine Marketing Strategy4 Steps to Improving Your Search Engine Marketing Strategy
4 Steps to Improving Your Search Engine Marketing StrategyFrankLeslie
 
How To Use SEO & Google Ad Grants To Build Awareness For Your Nonprofit
How To Use SEO & Google Ad Grants To Build Awareness For Your NonprofitHow To Use SEO & Google Ad Grants To Build Awareness For Your Nonprofit
How To Use SEO & Google Ad Grants To Build Awareness For Your NonprofitMedia Cause
 
Digital Marketing 101 (A Vibewire Workshop)
Digital Marketing 101 (A Vibewire Workshop)Digital Marketing 101 (A Vibewire Workshop)
Digital Marketing 101 (A Vibewire Workshop)Annabel Hodges
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketingmerve_g_
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your WebsiteInsivia
 
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...Bruno Rabelo
 
Introduction To Paid Search Dave Chaffey For Ses
Introduction To Paid Search   Dave Chaffey For SesIntroduction To Paid Search   Dave Chaffey For Ses
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
 
100 Ways to Transform Your Business Online
100 Ways to Transform Your Business Online100 Ways to Transform Your Business Online
100 Ways to Transform Your Business OnlineBabich Media
 

Semelhante a Search Engine Marketing: How Insurance Agents Can Take Advantage (20)

20 Web Marketing Tips - Cim Cambridge
20 Web Marketing  Tips - Cim Cambridge20 Web Marketing  Tips - Cim Cambridge
20 Web Marketing Tips - Cim Cambridge
 
Internet marketing 101
Internet marketing 101Internet marketing 101
Internet marketing 101
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur Meetup
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know Now
 
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPress
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressWordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPress
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPress
 
Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009
 
Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Introduction to Internet Marketing for Placer School for Adults - Fall 2012
Introduction to Internet Marketing for Placer School for Adults - Fall 2012
 
List of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdfList of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdf
 
Seo Tools You Can Use Today
Seo Tools You Can Use TodaySeo Tools You Can Use Today
Seo Tools You Can Use Today
 
How to Fix Three Common eCommerce Problems
How to Fix Three Common eCommerce ProblemsHow to Fix Three Common eCommerce Problems
How to Fix Three Common eCommerce Problems
 
What you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youWhat you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt you
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics Practices
 
4 Steps to Improving Your Search Engine Marketing Strategy
4 Steps to Improving Your Search Engine Marketing Strategy4 Steps to Improving Your Search Engine Marketing Strategy
4 Steps to Improving Your Search Engine Marketing Strategy
 
How To Use SEO & Google Ad Grants To Build Awareness For Your Nonprofit
How To Use SEO & Google Ad Grants To Build Awareness For Your NonprofitHow To Use SEO & Google Ad Grants To Build Awareness For Your Nonprofit
How To Use SEO & Google Ad Grants To Build Awareness For Your Nonprofit
 
Digital Marketing 101 (A Vibewire Workshop)
Digital Marketing 101 (A Vibewire Workshop)Digital Marketing 101 (A Vibewire Workshop)
Digital Marketing 101 (A Vibewire Workshop)
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketing
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
 
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...
 
Introduction To Paid Search Dave Chaffey For Ses
Introduction To Paid Search   Dave Chaffey For SesIntroduction To Paid Search   Dave Chaffey For Ses
Introduction To Paid Search Dave Chaffey For Ses
 
100 Ways to Transform Your Business Online
100 Ways to Transform Your Business Online100 Ways to Transform Your Business Online
100 Ways to Transform Your Business Online
 

Último

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 

Último (20)

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 

Search Engine Marketing: How Insurance Agents Can Take Advantage

  • 1. Outsourcing SEM: Tips for the Road
  • 2.
  • 3. Tip #2: Find someone who takes one client per vertical Two agents + same keywords + same Google ads ____________________________________ Major conflict of interest
  • 4.
  • 5. Tip #4: Don’t pay to “submit your site to search engines” Remember, search engines will find you , by spidering your web content and inbound links.
  • 6.
  • 8.
  • 9. You’re awake! (and we really appreciate it.)
  • 10. Questions? We have lots of answers
  • 11. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/edgenumbers/178291557/ http://flickr.com/photos/edgenumbers/174140615/in/photostream/ http://flickr.com/photos/lucaslandis/571578653/ http://flickr.com/photos/hman2/475079540/ http://flickr.com/photos/parl/193608374/ http://flickr.com/photos/mart3ll/255289520/ http://flickr.com/photos/stopinternetromance/181136538/ http://flickr.com/photos/parl/70999185/ http://flickr.com/photos/whatknot/13912531/
  • 12. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/donnagrayson/103434205/ http://flickr.com/photos/anythingandeverything/534065961/ http://flickr.com/photos/mworrell/266913194/ http://flickr.com/photos/jek-a-go-go/440119001/ http://flickr.com/photos/julianbleecker/182075416/