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Search Engine Marketing: How Insurance Agents Can Take Advantage
- 1. Search Marketing Nuts and Bolts
- 4. Organic
- 21. SERP – Search Engine Results Page
- 22. Paid Search
- 24. What Makes PPC So Cool?
- 26. $1250/mo +
- 29. Cumbersome?
- 30. Yellow Pages are Expensive (in more ways than one)
- 32. Active Searchers
- 33. You Only Pay for ACTION!
- 35. Presell
- 36. Collect the Lead
- 38. Where to do PPC
- 41. Beware of the Clones…
- 47. What are Your Keywords?
- 51. Time to Place a Bid
- 52. 1 “Health Insurance” Click = $5 - $7
- 53. 1 “Auto Insurance” Click = $6 - $10
- 54. 1 “Mesothelioma” Click = $100
- 55. WOWIE!
- 57. It’s Showtime!
- 60. Google Rewards the Most Profitable Ads
- 61. It’s Expensive to be Google
- 67. PPC in a Nutshell
- 68. Didn’t he say something about FREE traffic?
- 70. Organic
- 71. Organic How Do Sites Get There?
- 74. In Reality: It’s All About the Algorithm
- 79. SEO is Like Teaching a Computer
- 80. On-Page and Off-Page Factors
- 84. Help the Bot Understand
- 89. Off-Page Optimization (a.k.a the “Hard Stuff”)
- 90. It’s All About the Links
- 91. Look Ma! It’s the Intarweb!
- 93. Where do Links Come From?