1. Zed
Monetizing content on mobile
Málaga, 5th May 2011

2. Our trayectory:
18 years experience turning risks into opps
Social Games
Zed TV
2010
2009
2008
2007
2006
2005
2004
2003
2002
2000
1998
1996
1993
2002 2004 2006
11 Countries 15 Countries 37 Countries 2008 2009
54 Countries 61 Countries

3. A global network & market is waiting for you

4. Platform concentration
*Source: www.icrossing.co.uk

5. Convergence is the name of the game

6. Consumer is the king

7. Consumers preferences on digital content
85% of consumers prefer that free content remain free
Consumers are less likely to pay for content essentially homegrow online,
often by consumers at fairly lowcost (ex. Podcasts, consumer- generated
video or blogs).
62% of consumers are sure to suggest that once they purchase content it
should be theirs to copy or share with whomever they want
71% of people asked suggest that online content of any kind will have to
be considerably better than what is currently free before they pay for it
Source: Nielsen report “A Global perspective on paying for content
online; February 2010

8. Trends on mobile consumption

9. A great market to reach: Spanish sector on digital
contents
* Source: AMETIC

10. Interactivity & self consumption: consumer as
a new Marketing Director

11. Some conclusions on consumer`s behaviour
Mobile phone growing importance as a marketing tool for
people`s puchase decission as “ anywhere device” they
always carry on & penetration data
Mobile as a tool that helps consumer`s self independence
on purchase and consumption final decission what they
want whenever they want
People looking for added value services, instant access and
targeted offerings, asking for providers and developers to
maintanin a high quality standards

12. Animation opportunity: Zed`s experience

13. How we see it:
Multi- platform content with highest quality
standards

14. Global content portfolio
Extensive global partner network of brand and
media owners including major animation
owners MTV, Cartoon Network and Aardman
Animations
Content portfolio covers all content categories
including Music, Games, Applications, Video
and Personalisation Content
Catalogue of 50,000+ titles
Global Distribution via
- Carriers
- Handset Manufacturers
- Zed’s Direct to Consumer Clubs

15. Animation opportunities
Zed licenses IP from animation owners to develop
games and applications
We also distribute original animation shows across
a number of mobile formats and business models
- VOD – pay per download
- VOD Streaming – subscription
- Video Player Apps
- Mobile TV
Branded and original IP
Cross-platform support including all Smartphones

16. Animation opportunities
Quality animation with universal appeal
Most importantly: language agnostic in order to
maximise opportunity for global distribution
Carrier editorial guidelines vary territory to
territory and need to be taken into consideration
Zed has a dedicated off-shore development centre
in India with expertise to support Animation
- Mobile encoding
- Post-production
-Graphic and effects

17. Case Study: Monty Python Spam Chunks
• Pay per download video apps each containing Monty
Python mobile video and personalization content
• Each app based on one of two movie themes – Life Of
Brian & The Holy Grail (2 for each)
• Stream video clips from within the app
• Customize your Android phone with a classic Python
wallpaper image in each app
• Select one of the two included ringtones for your
handset – classic dialogue and soundtrack songs
• Lowest price point to optimise impulse purchases

18. Presenting Planet 51

19. Vertical integration of our own global IP
Videogames TV
PC/Online
Mobile
MMO (Massive Customized
Multiplayer Online) solutions
Mobile Storefront iPhone
Movie
Flash Games Theatres Java

20. An encouraging future

21. Spain as a leader on animation content
o Higher potential growth thanks to new technologies
& platform convergence
o Main turnover reached abroad
o Pioneering on exports behind UK and France
o Great market share to reach

22. Thank you