1. mariano.locane@cinemad.tv

2. WE
MONETIZE
ONLINE VIDEO

3. WHY
ONLINE
VIDEO?

6. VIDEO
MARKETING
TOOLS

7. INTERACTIVITY
We add interactions over the video advertising, So finally, you can get
better performance. Target: Major brands in video communication.
DYNAMIC VIDEOS
We create video communication as automatic and immediate way from
the database of the client.
Target: big retailers and E-Commerce sites.
BAP (Broadcasters ads placement)
Smart player that identifies the beginning of advertising breaks and then
served ads based on viewer profile. Supports Dynamic and Interactivity
videos: Increase ROI for advertisers, generate better metrics for
broadcasters.
LOR (Live Object Recognition) *Coming soon
We recognize objects in the live stream of a broadcast and associate
retailers that sell such items.

8. INTERACTIVITY

9. KPIS
- 30% of CTR vs 2% than traditional videos ads.
- In averange every user watchs 2 times an interactive video.
BUSINESS MODEL:
B2B model, focus in ad agencies and big brands. We charge them a fee
for de uses of the tool.
USER ADQUISITION:
Cost of acquire a customer: 329 U$S
Revenue per customer: 500 U$S per month.
Average life time customer : 12 month.
Net revenue per customer: 5671 U$S.
MARKET SIZE:
INTERACTIVITY

10. VIDEO DINAMICOS

11. KPIS
- 15% CTR.
BUSINESS MODEL:
B2B model, focus in E-Commerce and Retail sites. CPM = 10 U$S
USER ADQUISITION:
Cost of acquire a customer: 329 U$S
Q CPM per month: 50.
Revenue per customer: 500 U$S per month.
Average life time customer : 12 month.
Net revenue per customer: 5671 U$S.
MARKET SIZE:
VIDEO DINAMICOS

12. BAP

13. KPIS
Working on progress. Is still on beta.
BUSINESS MODEL:
B2B model, focus on broadcasters. We charge them a fee for de uses of
the tool.
USER ADQUISITION:
Working on progess. Is still on beta
BAP

14. ITS NOT A DREAM…
WE ALREADY HAVE THESE BETA TESTERS:

15. MARIANO
LO CANE
CEO
GABRIEL
DOMINGUEZ
CFO
ANDRES
MANSILLA
CDO
ARIEL
ROCCA
DEVELOPER
PATRICIO
BARRAL
DEVELOPER
ESTEBAN
SIMARI
CM
DAVID
FAERMAN
CTO

16. GABRIEL
CARBALLO
JUAN MANUAL
GIRALDEZ
BRIAN
PRILICK
NXTP
LABS

17. IDEA
JAN 2013
ANGEL INVESTMENT
USD $25k
MARCH 2013
BETA TESTERS
INTERACTIVITY
OCTOBER 2013
JUNE 2013
BETA
SEPTEMBER 2013
FEBRUARY 2014
2.5 Millions
VALUATION
BETA TESTER
DYNAMIC VIDEO
JANUARY 2014
BETA TESTER
BAP
MARCH 2014

18. CURRENT VALUATION: U$S 2.500.000
BUSINESS STRUCTURE: Cinemad LLC at Delaware USA.
AMOUNT OF CURRENT ROUND: U$S 250.000 = 10% of equity
AMOUNT RAISED SO FAR: U$S 275.000
MONTLY BURN: U$S 5.000
MONTLY REVENUE: U$S 1.000
LEGAL DOCUMENTATION: Convertible notes

19. Join us in the Interactive Video Revolution

20. mariano.locane@cinemad.tv
Mariano Lo Cane – Co-Founder