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Media Relations – the right way – the only way 2011

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Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic Counselor; Rowan University-Associate Professor, Ret.

The latest successful approaches to accomplishing our media relations objectives.

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Media Relations – The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
A Conversation… ,[object Object],[object Object]
Taken from…
Other Larry Litwin PowerPoints ,[object Object],[object Object],[object Object]
 
First Amendment ,[object Object]
Questions to Consider ,[object Object],[object Object],[object Object],[object Object]
 
Electronic Release Template
What Editors and Reporters Expect of PR Practitioners
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Editors and Reporters Expect of PR Practitioners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Coverage i n Print – including Internet – and On The Air ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish a Media Policy ,[object Object],[object Object],[object Object],[object Object]
What’s the Difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On the Record – Off the Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not for Attribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Background Only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Hold a News Conference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points to Remember ,[object Object],[object Object],[object Object],[object Object]
Key Points continued… ,[object Object],[object Object],[object Object],[object Object]
More Key Points... ,[object Object],[object Object],[object Object],[object Object]
Even More Key Points... ,[object Object],[object Object],[object Object]
Real Life “Pitching” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways to Deal with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Summary of Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips continued... ,[object Object],[object Object],[object Object]
Top 10 Media Relations Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Mistakes continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],PR Play 9-11 (Page 280) The Public Relations Practitioner’s Playbook
“ Infodemic” ,[object Object],[object Object],[object Object],[object Object]
“ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
More tips – No. 1 ,[object Object],[object Object],[object Object],[object Object]
More tips – No. 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to Consider ,[object Object],[object Object],[object Object],[object Object]
What Editors and Reporters Expect of PR Practitioners
 
Electronic Release Template
Questions ??? ,[object Object],[object Object],[object Object]

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Media Relations – the right way – the only way 2011

  • 1. Media Relations – The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
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  • 10. What Editors and Reporters Expect of PR Practitioners
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  • 38. “ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
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  • 42. What Editors and Reporters Expect of PR Practitioners
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