This document contains summaries and excerpts from various presentations and articles on strategic communication and leadership. It discusses key concepts like developing a strategic mindset, effective communication, gaining influence, and qualities of strong leadership. Specifically, it emphasizes that leaders must think strategically, advise constructively, anticipate challenges, and persevere through difficult times with a focus on results. Leaders are also encouraged to develop trust, serve as teachers, and help organizations adapt to changing environments.
8. Getting a Seat at the Table
• Know how to communicate.
• Know what our employer does and the
industry he/she represents.
• Have an “attitude” – think strategically.
• Be a counselor.
• Loyalty, Judgment, Trust, Ethics, Integrity.
• Always be ethical – open, honest, thorough
and valid – the “corporate conscience.”
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9. Public Relations 101
• Management and counseling function
• Enables organizations to build and maintain
relationships
• Through an understanding of audience
attitudes, opinions and values
• Planned, deliberate and two-way
• Conscience of organization
• Overseer of brand/reputation
• Relationship management
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11. Public Relations
• “Public relations helps an organization and its
publics adapt mutually to each other.”
• “Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and their
publics.”
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12. Public Relations
•“Public relations is a [two-way] strategic
communication process [management
function] that builds mutually beneficial
relationships between organizations and
their publics.”
Larry’s definition
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20. Some Questions That
Must Be Answered
1. How do I get to the table?
2. How do I get better control of the
boss?
21. Some Questions That
Must Be Answered
1. How do I get to the table?
2. How do I get better control of the
boss?
3. What are some of the questions I
should be prepared to ask once I
get there (and where is this table,
anyway)? (Why do so many
people want to be at the table?)
22. Maybe – Just Maybe –This is
the Most Important Question Of All
4. Are you willing to accept that I am
going to tell you (the “boss”) what you
need to hear rather than what your
want to hear?
25. There are three types of people
• Managers – achieve goals
• Teachers – HELP [Riney Jordan]
– Hear (listen)
– Educate
– Love/Learn
– Prepare
26. There are three types of people
• Managers – achieve goals
• Teachers – HELP
– Hear (listen)
– Educate
– Love/Learn
– Prepare
• Leaders – go over the horizon to see
what’s out there
27. ABCs of Strategic
Communication
• Anticipate
• Be Prepared
• Communicate Clearly, Concisely,
Consistently, Calculatingly,
Completely (Specifically and Simply)
Open, Honest, Thorough, Valid
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30. Seven disciplines of a
strategic advisor – according to Jim L.
1. Be trustworthy
31. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
32. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
33. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
34. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
5. Be a window to tomorrow
35. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
5. Be a window to tomorrow
6. Advise constructively
36. Seven disciplines of a
strategic advisor…according to Jim L.
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
5. Be a window to tomorrow
6. Advise constructively
7. Show the boss how to use your advice
37. James Baker…
Leadership
“Knowing what to do and then doing it.”
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38. President Carter…
“Leaders whose messages are not
changing (or reinforcing) behavior
are not true leaders. In fact, they
are ‘MIS leaders’.”
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39. Leaders
• Choose to lead by stepping out of the
darkness and taking others with you.
• Make decisions they have to make even
when they might have dangerous
consequences
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40. In the Eye of the Storm:
Lessons in Leadership
A real life example of Leadership
From Les Hirsch – CEO
Touro Infirmary
New Orleans, Louisiana
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41. Leadership
Requires Courage, Tenacity, Perseverance and
Mental Toughness
Must Make Difficult Decisions
Must be Inspirational and Create Hope, Optimism and
Enthusiasm for the Future
Never, Never, Never Give Up………
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44. Know Your Destination…
Hit the ground running…and…be sure you are
going in the right direction!!!
But remember – It’s the journey, not the
destination.
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45. It Always Takes A Great Team
Because…Failure Is Not An Option
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