Anatomy of Public Relations and Cutting Through the Clutter using "Word of Mouse"
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Prepared for Prof. Ed Ziegler's Wilmington University Class
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Mais de Strategic Counselor; Rowan University-Associate Professor, Ret.
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Anatomy of Public Relations and Cutting Through the Clutter using "Word of Mouse"
- 2. Taken from…
- 15. Public Relations Defined A management function evaluates public attitudes which identifies the policies and procedures and an organization with the public interest of executes a program of action (and communication) and earn public understanding and acceptance to
- 16. Public Relations Management Process PR Identification of policies and procedures Determination and evaluation of public attitudes Development and execution of the program
- 17. Traditional PR Perspective Public Relations Department Customers Employees Investors Government Community Suppliers
- 18. PR Practitioners are… Strategic Advisors
- 29. Public Relations is Synergy
- 37. Public Relations is Synergy
- 43. First of Many Examples
- 45. OK!
- 46. You just need to...
- 47. WHY USE SOCIAL MEDIA ? Drives Authenticity Measures Return of Investment Produces Common Threads Builds Brand Loyalty
- 50. The Future is Now
- 57. Power of 1-2-1
- 59. Examples start here …
- 60. PR News Has Gone Social
- 61. 1:1 (or 1-2-1)
- 62. There is L.L. – in RED
- 63. Inline 1-2-1
- 65. Inline 1-2-1
- 66. Inline – Less formal
- 67. 1-2-1 (1:1) – Inkjet
- 68. 1-2-1 (1:1) – Inkjet
- 69. 1-2-1 (1:1) – Inkjet
- 71. Power of “Word of Mouse”
- 72. Found on Google ®
- 73. TweetDeck ®
- 74. TweetDeck ® – It’s portable
- 76. Social Media Specialist: Melissa Jones
- 80. Info Snack
- 81. Info Snack
- 82. Full article
- 83. Full article – Page 2, etc.
- 84. Effective 1-2-1
- 85. Keeping Current
- 86. The Future is Now
Notas do Editor
- Relation to text This slide relates to material on p. 559 of the text. Summary Overview Public relations can be defined as a management function which evaluates public attitudes, identifies the policies and procedures for an organization with public interest, and executes a program of action to earn public understanding and acceptance. Use of this slide This slide can be used to introduce public relations as an IMC tool.
- Relation to text This slide relates to material on p. 559 of the text. Summary Overview This slide shows the three steps of the public relations management process, which are: Determination and evaluation of public attitudes Identification of policies and procedures Development and execution of the program The process begins with an understanding of current attitudes and then management develops and executes plans that bring about public understanding and acceptance. Use of this slide This slide can be used to discuss the public relations management process.
- Relation to text This slide relates to material on pp. 560-561 of the text. Summary Overview This slide shows the traditional view of public relations. That is, PR is viewed as a non-marketing function, whose primary responsibility is to maintain mutually beneficial relationships between the organization and its publics. The publics consist of: Customers or potential customers Employees Investors Neighbors Special-interest groups Suppliers, and so on. From a traditional perspective, public relations and marketing are separate departments. As public relations moves toward a new role, it will be viewed as a strong department that works closely with marketing, blending their talents to provide the best overall image of the firm and its products or services. Use of this slide This slide can be used to discuss the traditional and emerging roles of public relations.