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Marketing to Promote Your Event and Attract Potential Attendees by Brenda Stier, Founder and President of Marketing Works September 17, 2007
O S U  vs.  M i c h i g a n
What do they have? ,[object Object],[object Object],[object Object],[object Object]
“ If you build it, they will come.” -Field of Dreams (1989)
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Audience ,[object Object],[object Object],[object Object],[object Object]
Know Your Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect Audience with Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Show Value
Create Buzz ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channels
Develop Repeat Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Charley’s Grilled Subs   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Charley’s Grilled Subs
[object Object],[object Object],Case Study: Charley’s Grilled Subs
Q & A

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Marketing to Promote Your Event and Attract Potential Attendees

  • 1. Marketing to Promote Your Event and Attract Potential Attendees by Brenda Stier, Founder and President of Marketing Works September 17, 2007
  • 2. O S U vs. M i c h i g a n
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  • 4. “ If you build it, they will come.” -Field of Dreams (1989)
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  • 16. Q & A

Notas do Editor

  1. Paid events will often generate more actual attendance than free events. Paid events tend to have significantly fewer no-shows than free events. The attendees you generate at paid events are usually more interested in the event. People come to paid events expecting value instead of a sales pitch. (Source: businessknowhow.com)