2. ABOUTFOLLOW ME! The Follow Me! Mission Educate parents about the importance of living a healthy lifestyle to fight childhood obesity The Follow Me! Goal Create dynamic events, activities and programs through a community based program that effectively reaches families and educates parents about the importance of setting a positive healthy example for their kids. The Alarming Statistics The National Average for Overweight Children in America is 31% – 33% Ohio’s Average for Overage Children is 34% Children who are 10 years old and are overweight have an 80% risk of being obese as an adult. Obesity in children increases the risks of heart disease, Type 2 diabetes, stroke, breast cancer, bone and joint problems, sleep apnea, mental disorders such as depression and low self esteem by 85%. Obesity Costs us $93 Billion a Year in America in Medical Bills plus … - $800.00 per year per employee with missed work - $275 million in extra jet fuel each year for the extra poundage - $1,000 per year per employee in medical costs

3. WHAT IS FOLLOW ME? The Follow Me! L.E.A.D. By Example Program L – Lifestyle (everyday choices that affect the healthy & wellness of a family) E – Education(inform parents about valuable resources & the importance of their choices) A – Activity (provide free events & activities for the entire family focused on health & wellness) D – Diet (educate parents about healthy dietary options for their family) Events Fun Fit Family Day at Easton Town Center – July 19, 2010 Free Easton Summer Series & Walking Club – July 6, 2010 to August 31, 2010 Healthy Halloween & Healthy Harvest – October 15 & 17, 2010 Family Walk & FitFest at COSI – November 6, 2010 Holiday Food Drive with Roy Hall D.R.I.V.E.N. Foundation – December 11, 2010 Programs Follow Me! Free Summer Series at Easton – Summer 2010 Healthy Hour – Summer 2010 (partnered with Columbus FitClique) Get Healthy & Get Smart Tour – Fall 2010 (year round) Educational Grocery Store Walk Through – Winter 2010 Outreach/Fundraisers Night at the Cantina – July 24, 2010 Lululemon Fashion Show (partnered with Columbus FitClique) – Spring 2011 Rock & Ride Spin-a-thon – Spring 2011

4. FUN FIT FAMILY DAY Event Description (Saturday, June 25th – 11:00am to 6:00pm) A Follow Me! annual community event teamed up with Easton, Commit to be Fit, COSI and all the sports organizations in Central Ohio for a fun filled day of learning about health, wellness and exercise. Follow Me! Fun Fit Family Day Activities Free interactive thirty minute activities Health, wellness and fitness booths with interactive activities COSI on Wheels Presentation & 9 interactive activities about the human body Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets Healthy Cooking Demonstrations with sampling of healthy snacks & treats Parents will receive coupons, product samples & educational materials Event Details Television sponsorship with 10tv & Commit to be Fit Radio sponsorship with Sunny 95 Free 30 minute interactive classes for parents & kids from noon to 5pm Free soccer activities with the Columbus Crew Free baseball activities with the Columbus Clippers Free hockey activities with the Columbus Blue Jackets Mascots and special guest appearances 20 booth spaces available for vendors with interactive activities Free 30 minute Ohio State Buckeye Football activity with Former OSU Athletes Giveaways and drawings for prizes throughout the day

5. FUN FIT FAMILY DAY Title Sponsorship - $10,000 Tag in all radio spots, tent/booth space, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1 Platinum Sponsorship - $5,000 Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me! Major Sponsorship - $2,500 Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me! Activity & Booth Sponsorship - $1,000 Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me! Booth Sponsorship - $350.00 Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole

6. HEALTHY HALLOWEEN & HARVEST Event Description Healthy Halloween - Magic Mountain - Friday, October 15th – 1:00pm to 3:00pm Healthy Harvest – Easton Town Center – Sunday, October 17th – 1:00pm to 4:00pm Follow Me! Magic Mountain Healthy Halloween Parents and kids will attend the Follow Me! Healthy Halloween - a part of the annual American Dairy Association Halloween celebration on COTA day at Magic Mountain Family Fun Center! Follow Me! Magic Mountain Healthy Harvest Parents and kids will attend the Follow Me! Healthy Harvest at Easton Town Center for an afternoon of fun games, activities, face painting and contests. Follow Me! Healthy Halloween & Healthy Harvest Activities Trick or treating on the miniature golf course Interactive Activities & Crafts Decorate Your Own Trick or Treat Bag Make Your Own Fall Bracelet Make Your Own Healthy Monster Hand Shaped Goody Bag Make Your Own Super Safety Trick or Treat Reflector Necklace Kids will receive healthy snacks & treats on each hole Parents will receive coupons, product samples & educational material

7. HEALTHY HALLOWEEN & HARVEST Event Description Healthy Halloween – Magic Mountain – Fri, October 15th - 1:00pm to 3:00pm Healthy Harvest – Easton Town Center – Sat, October 17th - 1:00pm to 4:00pm Major Sponsorship - $2,500 Tag in all radio spots, tent/booth space at both events, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1 at both events. Activity Sponsorship - $1,000 (4 available) Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me! Magic Mountain Hole Sponsorship - $250.00 (17 available) Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole Easton Town Center Hole Sponsorship - $250.00 (8 available) Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole Magic Mountain & Easton Town Center Hole Sponsorship - $400.00 (8 available) Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole at both events, distribute marketing materials & coupons at your sponsored hole at both events, healthy snacks provided to distribute at sponsored hole

8. FOLLOW ME FITFEST AT COSI Event Description (Saturday, November 6th – 9:00am to 5:00pm) Parents and kids will attend the Follow Me! FitFest for a fun filled day of learning about health, wellness and fitness with at COSI. Families will have the opportunity to try new types of fitness activities every 30 minutes and participate interactive elements, crafts and activities. Follow Me! FitFest Activities Free interactive thirty minute activities Health, wellness and fitness booths with interactive activities Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets Sampling of healthy snacks & treats Parents will receive coupons, product samples & educational materials Event Details Television sponsorship with 10tv & Commit to be Fit Radio sponsorship with Sunny 95 Free 30 minute interactive classes for parents & kids from noon to 5pm Interactive activities & contests with the new Life exhibit Free soccer activities with the Columbus Crew Free baseball activities with the Columbus Clippers Free hockey activities with the Columbus Blue Jackets Mascots and special guest appearances 20 booth spaces available for vendors with interactive activities Free 30 minute Ohio State Buckeye Football activity with Former OSU Athletes Giveaways and drawings for prizes throughout the day

9. FOLLOW ME FITFEST AT COSI Title Sponsorship - $10,000 Named Event Sponsor “Your Company Name – Follow Me! FitFest” Logo on 2 Months of Columbus Parent Quarter Page Ads Logo on This Week Print Ads – Two Weeks - (346,507 circulation – full run/all papers) Logo on All Television Commercials (commercials, promo mentions, live coverage ) Tag in All Radio Commercials (commercials, promo mentions, live coverage) Logo on FamilyFitFest.com Event WebPage with hyperlink (linked from all radio & media sponsors) Logo on Follow Me! Event Page on FollowMeKids.org Logo & HyperLinks from all Online Articles & Content Promotions Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations) Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000) Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions) Booth at Entrance at FitFest and Family Walk Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum) Logo on signage/banners at FitFest and Family Walk Logo on Follow Me! FitFest Flyer Logo on Family Walk Swag Bag Presenting Sponsorship - $7,500 Logo on 2 Months of Columbus Parent Quarter Page Ads Logo on 2 Weeks of This Week Print Ads (346,507 circulation – full run/all papers) Tag in All Radio Commercials (commercials, promo mentions, live remote) Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors) Logo & HyperLinks from all Online Articles & Content Promotions Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations) Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000) Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions) Logo on Signage at FitFest & Family Walk Booth at FitFest & Family Walk Logo on Follow Me! FitFest Flyer Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)

10. FOLLOW ME FITFEST AT COSI Major Sponsorship - $5,000 Logo on 1 Month of Columbus Parent Quarter Page Ads Logo on 1 Week of This Week Print Ads (346,507 circulation – full run/all papers) Logo on Television Commercials – half inventory (commercials) Tag in Radio Commercials – half inventory (commercials) Logo on Event Website with hyperlink (linked from all radio & media sponsors) Logo & HyperLinks from all Online Articles & Content Promotions Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations) Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000) Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions) Logo on Signage at FitFest Booth at Follow Me! FitFest Place Marketing Materials in Follow Me! FitFest Bag Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum) Stage Sponsorship - $2,500 Logo on Event WebPage with hyperlink (linked from all radio & media sponsors) Logo & HyperLinks from all Online Articles & Content Promotions Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000) Mention in Social Media (Twitter, LinkedIn, Facebook - 30,000 impressions) Large banner with just your logo on Stage (focal point of day) Booth at Follow Me! FitFest Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts Place Marketing Materials in Follow Me! FitFest Bag Bag Sponsorship - $2,500 Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors) Logo & HyperLinks from all Online Articles & Content Promotions Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000) Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions) Logo on Signage at Follow Me! FitFest Booth at Follow Me! FitFest Banner with Logo leading into Follow Me! FitFest Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts Logo on bags distributed at Follow Me! FitFest Place Marketing Materials in Follow Me! FitFest Bag

11. FOLLOW ME FITFEST AT COSI Product Sampling Sponsorship - $1,000 (4 available) Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors) Logo & HyperLinks from all Online Articles & Content Promotions Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000) Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions) Logo on Signage at Follow Me! FitFest Opportunity for Company Mascot to Attend the Event Banner with Logo leading into Follow Me! FitFest Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts Content in Follow Me! Publication with company information Place Marketing Materials in Follow Me! FitFest Bag Activity Sponsor - $1,000 (6 available) Logo on Event WebPage with hyperlink (linked from all radio & media sponsors) Logo & HyperLinks from all Online Articles & Content Promotions Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000) Mention in Social Media(Twitter, LinkedIn, FaceBook - 30,000 impressions) Logo on Signage at Follow Me! FitFest Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts Distribute Marketing Materials at Follow Me! FitFest Information on Follow Me! FitFest Flyer 30 minute scheduled activity/class lead or sponsored by your company Booth Sponsor - $350.00 Booth space at Follow Me! FitFest Logo on Company Name on Event WebPage with hyperlink (linked from all radio & media sponsors) Mention in Social Media(Twitter, LinkedIn, FaceBook - 30,000 impressions) Distribute Marketing Materials at Follow Me! FitFest

12. QUARTERLY PUBLICATION Mission & Objective Provide a free seasonal publication that gives parents relative information to health, wellness, diet and exercise for their family including local content & information about events and activities. Advertising and participation in the quarterly publication has been intentionally priced low to allow smaller businesses to participate. What the Follow Me! Quarterly Publication Includes: Full color glossy publication with a three month shelf life Content provided from Nationwide Children’s Hospital & American Heart Association Each publication is backed with a large event produced by Follow Me! Details and information about local events & activities Coupons for local attractions, activities, retail, restaurants & more Digital version sent via eblast Affordable advertising (third to half the cost of Columbus Parent) Consistent message to tackle childhood obesity, a key initiative in Columbus Cost to Advertise: Full Page (Premium Location) $1,250.00 Full Page Spread $2,000.00 Full Page $1,000.00 Half Page (with or without content) $600.00 Tower Ad $500.00 Quarter Page Ad $400.00 Sixth Page Ad/Coupon $250.00 Listing $100.00 Distribution (20,000+ copies) Retail locations, schools, daycares, community centers, events, grocery stores, gyms, restaurants, libraries, churches, local attractions, parent/child/family focused businesses

13. Dynamic publication full of content & vibrant pictures that is relative to the season and created to educate the parent about health and wellness for the entire family Follow Me! Quarterly Publication Details: - Full color 16pg glossy publication - Seasonal with a three month shelf life - Educational content written by trusted experts - Promoted by media partners - 20,000 copies distributed directly to parents

14. QUARTERLY PUBLICATION Specifications Acceptable file formats are jpg., .gif, .eps or pdf in CMYK full color at a 300 dpi. CMYK process only. We do not accept RGB, PMS and spot color based duotones. Graphics, images and text must be embedded. Full page advertising must include a .25” bleed. Advertising design available for $55/per hour. Advertising Dimensions: Full Page (Premium Location) 8.75 x 11.25 Full Page Spread 17.5 x 11.25 Half Page (with content) 3.5 x 5.25 Half Page Ad 8.25 x 5 Tower Ad 3.25 x 10.75 Quarter Page Ad 4 x 5.25 Sixth Page Ad/Coupon 4 x 2.5 Advertising Deadlines: Fall/Winter 2010 October 1 Spring 2011 February 11 Summer 2011 May 13 Fall 2011 August 19 Winter 2011 November 11 Instructions for Submission: Submit artwork via email to lmiller@followmekids.org by advertising deadline. Spring 2011 Cover

15. GET HEALTHY & GET SMART TOUR Mission & Objective Provide a fun dynamic attraction for parents and kids at community based events to educate parents and entertain children in an active environment. As well as provide a vehicle for year-round distribution of educational materials and healthy products that will supply parents with proper information on how to eat better, stay active and set a positive example for their children. What the Smart Tour Includes: Wrapped Smart Car with Logos & Signage 32” TV & Wii Installed in Back Hatch for Interactive Gameplay Product sampling, giveaways & distribution of marketing materials Viral videos (distributed on various media platforms & sites) Interactive social media campaign (Spot the Smart Car Contest, Where’s the Smart Car Contest) Current Booked Locations: (over 20 current bookings) Grand Opening of Short North Fitness - September 2nd Noodles & Company (summer & fall) American Heart Association Walk - August 28th New Albany Classic & Grand Prix - September 2010 New Albany Walking Classic - September 12th American Heart Association - Go Healthy Columbus - October 2nd American Dairy Assocation - October 15th Columbus Parks & Rec Fun Run - October 16th Columbus Marathon - October 16th COSI - Grand Re-Opening of Life Exhibit - November 6th First Night Columbus - December 31st Many more to come

16. SMART TOUR SPONSORSHIPS Yearly Sponsorship - $5,000.00 Business logo on the car for the year, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the year. Annual sponsor also has the option to bring out the Smart Car to their company location or another specified location six times throughout the year (upon availability). Monthly Sponsorship - $500.00 Business logo on the car for a month, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the month. Monthly sponsor also has the option to bring out the Smart Car to their company location or another specified location one time within a year of the sponsorship date (upon availability). Product Promotion Sponsorship - $350.00 Perhaps your company does not have the funds for registration or the manpower to staff an event. Use the “Get Healthy & Get Smart Car” to distribute your marketing materials and/or products at an event that we are already attending. Don’t see your event on our list? Contact us … we may already be signed up to attend. Follow Me! will only distribute and support companies, products and organizations that align with our cause.

17. MEDIA PARTNERSHIPS Television WBNS 10TV/Commit to be Fit On Air TV Promotions – Andrea Camburn WBNS 10TV/Commit to be Fit Eblasts – 4 email blasts with event WCMH 4/ Monica Day WCMH 4/Gail Hogan Print Columbus Dispatch This Week Newspapers Columbus Parent Radio Sunny 95 Mix 107.9 WNCI 97.9 WCOL 92.3 WLZT 93.3 Marketing Materials Distribution - Columbus Parks & Recreation Facilities - Dublin Schools - Worthington Schools - Olentangy Schools - Goddard School Downtown - MI Homes Model Homes & Showroom - YWCA After-School Centers - Westerville Elementary Schools - New Albany Elementary Schools - Gahanna Elementary Schools - Easton Information Desk - Lifetime Fitness - CO Bigelow Easton

18. COMMUNITYPARTNERSHIPS

19. ADVERTISING/ PROMOTIONS 10TV/Commit to be Fit Promotional Spots On Air Spots Easton Spring/Summer Newsletter (Full Page) Four Color, 15,000 direct mailed & 20,000 distributed

20. ADVERTISING/ PROMOTIONS Family Day Flyer (7,500 distributed) Distributed at retail locations, community centers, afterschool programs and in schools Family Day Banners 12 Banners Hung at Fun Fit Family Day at Easton Town Center at All Entrances & On Stage

21. ADVERTISING/ PROMOTIONS Easton LCD Screen Displayed for 2 months Two Screens Entering from Parking Garages Follow Me! Website Homepage

22. ADVERTISING/ PROMOTIONS Follow Me! Marketing Piece (2,500 distributed) Reusable Discount Card – Distributed at Family Day, Red White & Boom Parade and Easton Summer Series ↑ Marketing Piece – 10,000 Distributed ← This Week & Columbus Parent Quarter Pg Ad Two Ads - Full Color & Full Runs

23. FEEDBACK/ TESTIMONIALS

24. EVENT HIGHLIGHTS

25. EVENT HIGHLIGHTS

26. EVENT HIGHLIGHTS