1. Agenda
• Inleiding,
doel
en
voorstellingsronde
• Presenta2e
• Discussie
• Vervolgac2es

2. Care,
Society
and
Technology
We
shape
our
tools,
and
therea0er
our
tools
shape
us
McLuhan

3. Agenda
• Change
in
society
• Impact
on
care,
challenges
• Digital
reali2es
• The
future
of
care,
solu2ons

4. From
1900
to
now
CHANGES
IN
SOCIETY

6. Village

7. Religion

8. Community

10. Changes
in
my
parents
life2me
• Families
got
dispersed

11. Changes
in
my
fathers
life2me
• Families
got
dispersed

12. Changes
in
my
fathers
life2me
• Families
got
dispersed
• Increase
of
wealth

13. Changes
in
my
fathers
life2me
• Families
got
dispersed
• Increase
of
wealth
• Welfare
state
&
pensions

14. Changes
in
my
fathers
life2me
• Families
got
dispersed
• Increase
of
wealth
• Welfare
state
• Anonymity
in
ci2es

15. Changes
in
my
fathers
life2me
• Families
got
dispersed
• Increase
of
wealth
• Welfare
state
• Anonymity
in
ci2es
• Loss
of
public
live

16. Limitless
possibili2es

17. More
communica2on,
less
contact

18. In
search
of
shared
feelings

19. Ageing
society

20. Do
we
care?
IMPACT
ON
CARE

21. AWBZ*
• New
law
approved
1968
• Care
is
ins2tu2onalized
– People
feel
en2tled
to
care
– Children
feel
no
obliga2on
• Care
is
professionalized
– Explosion
of
costs
*
Algemene
Wet
Bijzondere
Ziektekosten

22. Home
for
the
elderly

23. AWBZ
• Great
inten2ons
– Independent
living,
not
dependent
on
charity
– Product
of
a
social
and
civilized
society…
• Side
effects
– Dependancy
on
professionals,
less
personal
– Explosion
of
costs

24. Growth
AWBZ

25. The
(near)
future
2025
- 40% more demand
- 20% less labor capacity
s
service
of
care
Need
the
care
gap
Peop
le
deliv
ering
care

26. Twice
the
workload
in
2025

28. The
double
helix
of
digital
and
physical
reali2es
DIGITAL
REALITIES

29. Mixed
reali2es
Physical
and
Digital

30. Digital
space

31. Digital
Pub

32. 750million
Digital
Friends

33. 751million
Digital
Friends

34. 752
million
Digital
Friends

35. 753
million
Digital
Friends

36. 754
million
Digital
Friends

37. 755
million
Digital
Friends

38. Digital
marketplace

39. Digital
search

40. Digital
hardware

41. The
Digital
world
is
just
as
real
as
the
physical
world
“Finally
a
Harvester
to
go
with
my
Tractor
on
Farmville.
The
only
problem
I
see
with
the
Harvester
is
that
it
is
using
the
same
gas
that
you
use
for
your
Tractor.”

42. Farmville
is
valued
at
25
Billion
dollar.
Their
business
model
is
selling:
Digital
“farming
Equipment”
…

43. Neelie
Kroes
ICT
radically
alters
how
people
inhabit
the
world,
how
they
interact,
how
they
perceive
the
world
around
them:
indeed,
it
is
changing
what
it
is
to
be
a
human
being
in
society.

44. Neelie
Kroes
ICT
radically
alters
how
people
inhabit
the
world,
how
they
interact,
how
they
perceive
the
world
around
them:
indeed,
it
is
changing
what
it
is
to
be
a
human
being
in
society.
hDp://www.europa-­‐nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy

45. Sherry
Turkle

46. Immersion?

47. Social?

48. Communica2on?

49. Dependance
In-­‐dependence

50. Digital
contacts
• Ofen
“free”
• Low
threshold
to
leave
• Liile
investment
• Huge
choice
• “Poor”

51. Physical
contacts
• Time
consuming
• High
threshold
to
leave
• High
investment
• Limited
choice
• Physical
presence
• “Rich”

52. Best
of
both
worlds
• Mixture
of
digital
and
physical
• Ease
of
star2ng
digital
• Deepening
through
physical
contact
• Efficiency
and
real
connec2on

53. Urban
Photo
collec2ve

55. Society
3.0
• Reduc2on
of
fric2on
and
transac2on
costs
• Social
technologies
to
enhance
physical
contacts
• Mutual
dependencies
• Conversa2on
and
contact

56. THE
FUTURE
OF
CARE

57. Shared
space

58. Physical
shared
space

59. Digital
shared
space

60. Shared
interest

61. Hybrid
care

62. Paro

63. AIBO
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64. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

65. From
Ins2tu2on
centric
To
People
centric

67. 67

68. We
choose
to
go
to
the
moon.
We
choose
to
go
to
the
moon
in
this
decade
and
do
the
other
things,
not
because
they
are
easy,
but
because
they
are
hard,
because
that
goal
will
serve
to
organize
and
measure
the
best
of
our
energies
and
skills,
because
that
challenge
is
one
that
we
are
willing
to
accept,
one
we
are
unwilling
to
postpone,
and
one
which
we
intend
to
win,
and
the
others,
too.
hDp://er.jsc.nasa.gov/seh/ricetalk.htm
68

69. 69

70. Zorg
en
ICT
Healthlab
Metropole
regio
Amsterdam
70
(www.health-­‐lab.nl)

71. 2025
2020
2015
2013
Organisatie
Regelgeving
Technologie
Onderwijs

72. Skype-­‐les

75. Hulkesteijn

76. Tablets

78. eHealth
Van
e(lectronic)
Health
Naar
e(mpowered)
Health

79. EDBA
• Man
on
the
Moon
– Wat
is
nu
een
zeer
ambi2euze
doelstelling
voor
2025
• Roadmap
– Doelstellingen
voor
2013,
2015
en
2020
– (Raket
buiten
dampkring,
rondje
aarde,
onbemande
vlucht)
• Volgorde
– Gemeente
en
zorginstellingen
(wat
moet
bereikt
worden)
– Daarna
betrekken
bedrijven
(hoe
gaan
we
het
realiseren)
– Technologie,
Organisa2e,
Regelgeving,
Onderwijs
79

80. Mijn
doelstelling
In
2025
is
iedere
Amsterdammer
in
staat
om
zelf
de
regie
te
voeren
zijn
of
haar
zorg

81. • Hybride
• Van
ins2tuut
naar
consument
• Social
Media
• (Electronische)
hulpmiddelen
/
ICT
• Nieuwe
verbindingen
lokaal

82. Aardige
Amsterdammers

84. Thank
you!
We
shape
our
care
And
thereafer
our
care
shapes
us
…
Mar2jn
Kriens
Mar2jn.kriens@icrowds.net,
twiier:
mar2jnkriens,
www.icrowds.net