Report about International Conference & Startups Exhibition "42"

1. Conference
& Startup Exhibition
Summary
of the Event
and Report

2. Contents
Targets of the Event 3
Event in Numbers 4
Startup Exhibition 5
Jury and Expert Council 6
Projects 8
Organizers, Sponsors, Partners 9
Participants’ Reviews 11
Thank you Notes 13
Links to Photos and Video Materials 14

3. The Startup Exhibition and International Conference “42” – the
newest off-line venue for interaction of sturtups and venture
capitalists - was held in Moscow on May 29, 2012. At the Event,
entrepreneurs presented their projects to international Venture
Capital Investors and the VC Investors selected the startup
projects of interest for funding.
Targets
of the Event
● To create a permanent and effective platform for entreprenuers
and investors for communication and networking.
● To integrate Russia in the international system of venture capital
as a full-fledged member that has great potential.
The Event gathered more than 500 entrepreneurs, VC Investors, business-angels, representa-
tives of investment funds and authorities, leading experts in the area of new technologies from
Russia, the CIS countries, Europe and the USA. The main day of the Event, May 29, offered
two Events: the Conference and the Exhibition where 50 startup projects from high-tech, IT,
biotech, clean-tech, the Internet and pharmaceutical industries were presented.
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4. Event
in Numbers
500+
visitors from Russia, the CIS, Europe, the USA. Among them:
VC Investors, business-angels, representatives of investment funds
and authorities, leading experts in the area of new technologies
50
startup companies
from Russia and Europe
170
startup participation requests
were filed
180 startups participated
in the Conference
130 investors were present
at the Conference
300 tweets about the Conference
were viewed by 50 000+ Twitter users
350
The Conference
was mentioned
on the social networks
and viewed by estimated 80 000 users
10000
The official site of the
Conference was visited
by viewers from Europe
and the USA
20000
The site of the Confe-
rence was viewed by
visitors from Russia
500
The Conference was
mentioned more than
times on media websites
and in blogs
60 representatives of media
at the Conference
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5. Startup
Exhibition
The Startup Exhibition featuring 50+ projects gained the status of a communica-
tion platform for representatives of the startup projects and investors. The gath-
ering of participation request was launched 6 months before the Event took
place. More than 170 requests from companies working in the sectors of high-
tech, IT, biotech, clean-tech, the Internet, pharmaceuticals, physics and chemis-
try were filed.
Project Assessment
Criteria
● A project to be considered had to be not older than three years;
● A project had to be developed to a startup or second phase. No projects
at the seed stage were accepted;
● Such project had already been invested in or financed with own capital;
● Financial data, technology, uniqueness of the idea and technologies applied,
the team of the developers, the business model utilized and the development
trends for the project were analyzed.
Despite the rules of the Event, all startup projects that had sent their participa-
tion requests were allowed to take part in the Contest.
Thirty projects made it to the semifinals. They were later divided into two groups
and simultaneously pitched before the Jury.
Six projects made it to the finals with just one of them being picked
as the Winner.
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6. Jury
and Expert
Council
The list of the Jury members judging the finals:
David Waroquier Fadi Bishara
Mangrove Capital Partners The founder of the BlackBox
accelerator
Alain Caffi Lidia Tsarenko
Ventech Capital CEO of Premium Telecom
Maksim Godzi Aleksandr Rhea
the Director of the InCube CEO PwC accelerator
business-incubator
The Jury judging the Semifinals:
Frederic Laziou Mikhail
Opera Capital Tykutchinskiy
Partners Development Director in the
Claster of Energy Effective
Technologies of Skolkovo Fund
Vyacheslav Aleksey Tukhnov
Voronov The leading partner of Allianz
Manager of the Professional РОСНО
Services and Consulting Depart-
ment of GlobalTechInnovations
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7. Aleksey Fomichev Ekaterina
Director of Projects of Sberbank’s Terentyeva
Center for Technological Director of Technology and
Research Innovations Center of PwC
Aleksey Sizov Maksim Medvedev
Manager of Projects of The founder and managing
Sberbank’s Architecture and partner of AddVenture Seed
Future Development Department Fund
Dinar Nasyrov
Director of High-Tech Projects at
IT-Park technopark
The list of the Expert Council:
Vyacheslav Anton Belousov
Voronov Investment Analyst of Softline
Manager of the Professional Venture Partners
Services and Consulting Depart-
ment of GlobalTechInnovations
Aleksandr Pavel Belov
Serebryakov Marketing Director, Technopark
Project Coordinator, Technopark Ingria
Ingria
Aleksandr Zhurba Marina Kuznetsova
CEO, TexDrive Business Analyst, eVenture
Capital Partners
Andrew Gershfeld Aleksandra
Senior Analyst of ABRT Venture Rasskazova
Fund eVenture Capital Partners
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8. Finalists
(The Winner) Excursiopedia
Global search engine and booking service locating and booking
sightseeing tours or travel packages for those who like adventures,
explorations and lead active style of life. The company was awarded
a PwC consultation certificate.
TicketForEvent
An online service for registering and booking electronic tickets to
virtually any event.
NataSystems
An unique advanced technology of global channels WAN that
decreases the overall load by 65-90%.
Marabaka
A site that features a variety of manuals on assembly of different
original items. With the target audience being children and teenagers,
these manuals are created based on comics.
PinPoint
A service for creation of personalized maps by placing, naming,
describing, commenting new landmarks, tagging them and creating
theme groups.
RocketStart
This service for creation of colorful promo-pages will do the work
within a couple of minutes. It is based on templates, accompanied by
descriptions, contacts and links to social networks.
The list of semifinalists:
Agora, Wizee Shopping, Travelata, YouDo, SkyDNS, Hubbub, Nalogia, DrugDrugu, Myragon,
LoyaltyPlant, Primerlife, Tutorion, VAST, Uniqhand, 1minute, Chistopol, A7, Kartinka, apta.me,
Yotru, LikeHack, Freshle Mentor, Aparator.
The list of exhibition attendees:
Livediscourse - constructive discussions, CNC-Post, iTransfers, Boostmate, NormaSahar,
GNSS Land Infrastructure, IRUSSCAN, Parkinson pre-diagnosis, IZOVAC, Nanokorund, Syn-
tezin, World4Board, DiscountMobile.
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9. Organizers,
Sponsors, Partners
спонсоры, партнёры Organizers:
ДОВАТЕЛЬ
ЛЕ СК
С И
С Й
И
Й
У
НЫ
Н
ИВ
ЦИОНАЛЬ
ЕРС
ИТЕТ
НА
Sponsors: Event-partners:
Strategic Partners:
Media-partners:
Innovative Partner
Educational Partner
In collaboration with:
Partners:
Official Social Network
First Mobile Advertising Partner
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10. Media-partners
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11. Participants’
Reviews
“Ventech has been very active in Russia since 2008 both in direct investment and corporate development
for our European portfolio companies. We have been amazed by the fast take off of the Internet and more
broadly technology sectors in Russia. 42 Conference has been able to gather all this entrepreneurial
generation in one place, proposing great discussion panels, a unique selection of start-ups, and above all
enabling incredible network opportunities. Every body was there, entrepreneurs, local and international
VCs, established Russian internet players, state agencies and foundations. I was delighted to be part of it
for Ventech.”
— Alain Caffi, Ventech Capital
“The Conference turned out to be highly productive for our project LikeHack.com. It was a great opportu-
nity for our young company, just taking its first steps on the market, to be exposed to such an intense inter-
est from the participants of the Conference “42” Not only we met interested investors and were featured in
.
a publication on TheNextWeb, the Conference also helped us to expand our knowledge of the effective
ways of attracting investors. I had taken part in a range of similar events, but can tell you now, that my
participation in the Conference “42” was the most successful endeavor with the highest yield of results. We
hope that the personal connections we have established at the Conference will help us to further advance
in the development of our young business. Thank you to the organizers and participants!”
— Dmitry Yanin, Likehack.com
“When selecting and helping startups prepare for their investor pitch our experts noted the fact that the
level and the quality of technology startups has significantly improved over the last year. Hopefully, this is
not only due to high professionalism of the Organizing Committee of 42 Conference but also a sign of
maturing venture industry in Russia. It was also good to see at the conference many new players in
venture and technology industry in Europe, the US, and CIS who were not as active in the life of Russian
innovation ecosystem before. On the whole, 42 Conference has proved to be a significant milestone in the
evolution of the Russian venture ecosystem as a full-fledged global player.”
— Arthur Baganov, CEO at Global TechInnovations
“Our pilot project was a great success! We see the most important achievement of the Event in that the
organizers were able to bring together so many well-developed, highly qualified startup projects, as well
as the most prominent Russian and foreign investors under one umbrella. We also think that it was the
right decision to coincide the date of the Conference “42” with the dated of DLD Moscow 2012. The
business incubator “Ingria” is planning to continue its presence at the Conference. We are willing to offer
any assistance in the organization of the Event, the casting of the participants and preparation of the
materials for further events. Such events can be deemed extremely useful for the market, as they help to
set up an effective network of connections between startups and investors that being the first and the most
important step in building long lasting business relationships. Thank you for the invitation!”
— Pavel Belov, Chief Marketing Officer, “Ingria” Technopark
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12. “The 42 Conference was great, it is great to see that the dynamic start-up community in Moscow and
Russia is managing to attract international interest, which was clearly there when one looks at the high-
profile international participants. It is more and more becoming professionally organized and international
events like the 42 Conference event play an important role in this. I think it is crucial that the whole start-up
ecosystem can connect regularly because ideas are one thing but finding the right contacts, team
partners, media relationships and investors are what make ideas become succesfull companies. We at
Excursiopedia.com certainly look forward to come back next year to the event for the panels and the
networking. It is awesome and we are honored that we won the start-up contest to which I believe over
100 start-ups applied and in the end 30 qualified for live presentations. I was positively surprised by the
quality of the participants and their ideas and companies. I want to dedicate the price to our team, they
rock and its their hard work which deserves this award. Thank you again for a great day in Moscow and I
hope that this successful event will attract even more interest in the Russian start-up environment and that
next year more international press will be present since already some big investor names from the Valley
and Europe were already there this year, as can be seen by the jury members of the contest and the inter-
national attendance list. Spasibo (Thank you) 42 Conference!”
— Yulian Patzelt, Chief Marketing Officer, Excursiopedia
“Since our project had participated in numerous events at an international level, our experience can be a
good measure of grading success of the 42 Conference: in terms of number and rank of the participants,
the Event exceeded anything we had seen before! The participants of the Event were not only real
experts, but also the people in charge of their business. That made our interactions meaningful and prom-
ising; the presentations of the startup companies had been arranged in such a way, that it was clear to
everybody what projects deserved to go to the finals; the Jury, judging the startups at the Conference,
engaged not only renowned practicing investors, but high-ranked scientists with expertise with theoretical
background. Such a team was bound to yield reliable results; all the startups shortlisted for the finals were
not simply pitched, but given an opportunity to make full-scale presentations on the stage; even rather
conventional premises where the Conference had been set up did not undermine its importance. On the
contrary, they helped to create a more relaxed, casual environment where every startup project had equal
exposure to the VIP participants; our overall rate of satisfaction with the Conference is very high! It will be
our pleasure to keep you posted on the development of the business deal that had stemmed from our
participation in the 42 Conference!”
— Mikhail Babich, RocketStart.me
“For its first edition, the 42 Conference was a real success and perfectly designed as an efficient platform
where capital meets ideas. Well done to the organizers.”
— David Waroquier, Mangrove Capital Partners
“The 42 Conference was a great platform to better understand the Russian Internet and digital media
ecosystem. The region seems to be really active and things happen everyday.”
— Frederic Laziou, Opera Capital Partners
“The 42 Conference and Startup Exhibition became a turning point in the whole Russian startup ecosys-
tem development. For the first time we could see the high-level projects and bright venture capitalists from
all over the world together in Moscow. The organizers created a communication platform that really works
and has already proved its effectiveness. Pretty sure Russia will become a full-fledged player in a global
startup-ecosystem.”
— Kristo Ovaska, StartupSauna, founder
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13. Thank you
Notes
On behalf of the Organizing Committee, I would like to thank the
partners and sponsors of the Conference “42” With their strenuous
.
efforts, for the first time in history of Russia, it became possible to bring
together on one stage Russian and foreign venture capitalists, as well
as the most advanced startup projects.
It is due to your support that such a breakthrough became a reality. We
are sure that the results of the Event will have a long-lasting effect on
Russian internal business environment.
We were pleasantly surprised with the level of startup projects
presented for casting on one hand, and willingness of European and
American venture capitalists to attend the Event on the other hand.
This is yet another sign that Russian market is evolving and attracting
stronger interest on the part of local and global communities of inves-
tors.
The help of the regional partners who were promoting the Event,
shortlisting the participants and helping with the setup deserves
special appreciation! It is with their support the best of the best projects
were hand picked and presented at the Exhibition and for the Contest.
In addition, of course, our thanks to the entrepreneurs whose interest
in the Event generated that unique atmosphere of equality and whose
projects displayed the advanced achievements and great potential of
the Russian startup market and its business environment.
We will do everything possible to make further events even more
sophisticated by developing the network and improving the organiza-
tion. We will be happy to continue our mutual explorations of business
opportunities. We will also be happy to welcome the participants and
guests of the Conference “42” and entrepreneurs form all over the
world at the next Event in the year 2013.
Evgenia Ovchinnikova, co-founder, coordinator
evgenia.ovchinnikova@mkechinov.ru
+7 950 012 4662
Collaboration Issues:
Mikhail Kulakov Anna Startseva
Press and Media inquiries Startups selection coordinator
coordinator anna.startseva@mkechinov.ru
mikhail.kulakov@mkechinov.ru
+7 964 329 6771
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14. Links to photo
and video materials
Official page - http://42conf.com
Follow us on Facebook - http://facebook.com/42conference
Follow us on YouTube - http://youtube.com/42conf
Photoreport at Picasaweb - http://goo.gl/qtxPW
Contacts
Organizing Committee
70/2 Obukhovskoi Oborony Prospect, office 437 ,
Saint-Petersburg, Russia.
Phone number/fax: +7 812 313-10-85, ext. 282.
42conf@42conf.com
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