Stephen Coggeshall of ID Analytics shares his presentation delivered at Venture Summit Friday, July 12, 2013

1. BIG DATA,BIG DATA,
BIG DILEMMA
STEPHEN COGGESHALL
Chief Analytics and Science Officer
July 12, 2013

2. WHAT IS BIG DATA
Big Data is a term that describes large
volumes of high velocity, complex and
variable data that require advance
techniques and technologies to enable thetechniques and technologies to enable the
capture, storage, distribution, management
and analysis of the information.

3. WHAT CAN WE MODEL/PREDICT?
COMPLEX SYSTEM BEHAVIORS
CONSUMER BEHAVIOR
but about HOW WELL
It’s no longer about what we CAN predict

4. I WANT TO KNOW EVERYTHING ABOUT EVERYBODY
SO I CAN PREDICT ANYTHING ABOUT ANYBODY

5. DATA IS COLLECTED EVERYWHERE
What is PRIVATE?

6. PRIVATE
PUBLIC
TIME ᫮᫮᫮᫮You have zero privacy anyway. Get over it.᫯᫯᫯᫯
– Scott McNealy, 1999
2

7. Slide 6
2 Do we need images for this slide
Tania Pena, 7/3/2013

8. WHERE WE WILL INEVITABLY GO
• Should we predict who is likely to:
HAVE A SERIOUS DISEASE
HAVE A CHILD
DIVORCE
RAPE
Gattaca
HAVE A SERIOUS DISEASE
COMMIT A
VIOLENT CRIME
DIVORCE
BE SUCCESSFUL
RAPE Department of Precrime
Neuroprediction of Future Rearrest
Eyal Aharoni et al., PNAS 2013 110 (15) 6223-6228
1

9. Slide 7
1 Need more images
Tania Pena, 7/3/2013

10. • Itbs not longer about what we can predict, but how well
• As we digitally interface more and everywhere,
data is collected everywhere about everything
• We will be able to predict personal events and irrational
behaviors with increasing accuracy
• We are on an emerging collision course• We are on an emerging collision course
with complex moral questions
What we CAN do
What we SHOULD do