2. Who am I?
Matthew Tilley is responsible for marketing Inmar as a premier promotions services firm,
Your marketing promotions as a vital tool, and helping Inmar's clients market themselves through
better promotions.
Presenter
Matthew and his team supply the brains and production power behind
PromotionsInfoNow.com and the annual Coupon Report, both oft-quoted sources for CPG
coupon statistics. Matthew's insights are often included in a variety trade and consumer
media including: The Wall Street Journal, La Opinion, Progressive Grocer Chicago Tribune
Journal Opinion Grocer, Tribune,
PROMO, Baltimore Sun, FOX Business News, Associated Press, Supermarket News, Los
Angeles Times,The Wise Marketer, CPGMatters.com and New York Magazine.
Matthew is also Co-Chairman of the Promotion Marketing Association's Coupon Council; a
Matthew Tilley member of the Association of Coupon Professionals' Taskforce on Mobile and Electronic
Professionals
Director of Couponing; chairman of the ACP’s Market Research taskforce; a member of the Direct
Marketing, Inmar Marketing Association's Mobile Marketing Council; and a member of the Mobile Marketing
Association’s mCoupon committee.
matthew.tilley@ He has been with Inmar 10 years, in various marketing roles.
inmar.com
Prior to Inmar, he managed branding, advertising, public relations and government relations
campaigns for banking, entertainment, media, heath care and consumer product clients.
336.631.2524
Matthew holds a B.A. in Journalism from Bob Jones University and an M.B.A. from Wake
Forest University s Babcock Graduate School of Management
University's Management.
2
11. Started with food …
Overall Food
F d Non-Food
N F d
%Change in
Redemption
Q1 09 +17% +22% +9%
Q2 09 +33% +27% +46%
Q3 09 +29% +26% +45%
Q4 09 +26% +14% +37%
FY 2009 +27% +31% +20%
3.3 billion coupons 2.1 billion coupons 1.2 billion coupons
Percent change in coupon redemption comparing current year’s period to the same period a year ago
redemption, year s ago.
11
13. Switched to non-food…
Overall Food
F d Non-Food
N F d
%Change in
Redemption
Q1 09 +17% +22% +9%
Q2 09 +33% +27% +46%
Q3 09 +29% +26% +45%
Q4 09 +26% +14% +37%
FY 2009 +27% +31% +20%
3.3 billion coupons 2.1 billion coupons 1.2 billion coupons
Percent change in coupon redemption comparing current year’s period to the same period a year ago
redemption, year s ago.
13
15. Overall driven by food coupons
Overall Food
F d Non-Food
N F d
%Change in
Redemption
Q1 09 +17% +22% +9%
Q2 09 +33% +27% +46%
Q3 09 +29% +26% +45%
Q4 09 +26% +14% +37%
FY 2009 +27% +31% +20%
3.3 billion coupons 2.1 billion coupons 1.2 billion coupons
Percent change in coupon redemption comparing current year’s period to the same period a year ago
redemption, year s ago.
15
16. Top Redemption Growth Methods
top 10 with significant redemption
p g p
Method Redemption
Growth
Internet 263%
Direct Mail 69%
Magazine Pop-up 51%
Instant Redeemable 48%
Direct Mail Co-op 45%
Electronic Checkout 39%
Free-standing I
F t di Insert
t 36%
Digital Promotions 31%
Shelf Pad 30%
In-ad 27%
16
17. More Coupons Made Available
2009: 367 Billion
2000: 321 Billion 2009
vs. 2008:
+14%
distribution
17
18. Giving them what they want … Part 1
Overall Food
F d Non-Food
N F d
%Change in
Distribution
Q1 09 +16% +25% +9%
Q2 09 +20% +31% +12%
Q3 09 +10% +4% +21%
Q4 09 +13% NC +18%
FY 2009 +14% +17% +13%
367 billion coupons 148 billion coupons 219 billion coupons
Percent change in coupon redemption comparing current year’s period to the same period a year ago
redemption, year s ago.
18
19. Giving them what they want … Part 2
Overall Food
F d Non-Food
N F d
%Change in
Distribution
Q1 09 +16% +25% +9%
Q2 09 +20% +31% +12%
Q3 09 +10% +4% +21%
Q4 09 +13% NC +18%
FY 2009 +14% +17% +13%
367 billion coupons 148 billion coupons 219 billion coupons
Percent change in coupon redemption comparing current year’s period to the same period a year ago
redemption, year s ago.
19
20. Food Drives ’09 Distribution Growth
Overall Food
F d Non-Food
N F d
%Change in
Distribution
Q1 09 +16% +25% +9%
Q2 09 +20% +31% +12%
Q3 09 +10% +4% +21%
Q4 09 +13% NC +18%
FY 2009 +14% +17% +13%
367 billion coupons 148 billion coupons 219 billion coupons
Percent change in coupon redemption comparing current year’s period to the same period a year ago
redemption, year s ago.
20
21. An historic year
2009: 367 Billion
2005 @ 319 Billion
2000: 321 Billion
21