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PEOPLE OVER PROCESSES: 
TURNING ASSUMPTIONS INTO SHARED UNDERSTANDING 
MICHAEL JOVEL - @MJOVEL 
JAVIER RIOS - @JAVIERIOS
AFPIMS 
American Forces Public Information Management System
3 Years + $$$ = ???
2008 2010
Waterfall 
Document Design Develop Test Launch
Exhaustive Specifications
History of the World Part I
That Is Not What They Wanted
Everyone has a plan 'till they get punched in the mouth. 
Iron Mike Tyson
http://visual.ly/lean-startup
MVP 
Minimum Viable Product
MVP 
The version of a product that brings the 
maximum amount of validated learning 
about customers with the least effort.
MVP 
Minimum Valuable Product
M P 
Minimum Lovable Product
LDP 
Least Dreadful Product
ITERATION
Where Do We Start?
Focus On The Problem
The Answer Is Yes. Now What Is The 
Question?
“People don’t want to buy a quarter-inch drill. 
They want a quarter-inch hole.” 
- Theodore Levitt
Instead of: 
Create A Sign-Up Form 
Outcome 
Increase User Subscriptions
Instead of: 
Redesign Report A Problem Page 
Outcome 
Reduce the amount of time it takes for a user to 
report an adverse event with medical products
Hypothesis
A Tentative Assumption Made In Order To Draw 
Out And Test Its Logical Or Empirical 
Consequences 
merriam-webster
Why Hypothesis 
• Rather than make assertions it puts forth a question which must be 
validated 
• Engages Team Creativity
Risk 
• What assumptions do you have that if proven false will cause your 
solution to fail?
Basic Hypothesis 
We Believe ___________ 
and 
if this is true we should see __________
Prioritize
Get Out Of The 
Building
Low Inventory
http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html
Design Idea Inventory 
• high number of unvalidated design ideas leads to large deliverables 
• leads to lag in production as team awaits deliverables 
• maximizes the risk as there more time between creation and 
validation
Pattern Libraries
Pattern Library 
• Library of UI Patterns that developers can use (i.e. buttons, fields, 
etc. 
• Library of UI Components composed of multiple patterns (i.e. forms, 
video player, etc.)
http://rizzo.lonelyplanet.com/styleguide/ 
http://patternry.com/
Focus On Experience Instead Of 
Just UI
Helps Developers When 
Prototyping
http://styletil.es/
http://danielmall.com/articles/rif-element-collages/
Design Studio
http://designforamericayale.wordpress.com/
Supplies 
• Butcher paper, painters tape, sharpies and stop watch, grid 
template sheets 
• Build small 3-4 person teams composed of designer, developers 
and business team. 
• Give each team a persona to focus on
http://500px.com/Twitter
Sketch 
• 8-10 minutes to sketch individually 
• Could be flow diagrams, wireframes, etc.
Individual Pitch 
• 3 minutes to pitch team
Critique 
• Each member lists 1 or 2 ways in which sketch achieves goal 
• Each member Lists 1 or 2 ways in which sketch fails to achieve goal
Team Sketching 
• Team takes 10 minutes to iterate on best aspecs of Sketch
Team Pitch 
• Team selects one member to pitch teams solution to larger team
http://500px.com/Twitter
That Is Great But We Are A 
Distributed Team
http://popapp.in
http://www.fiftythree.com/paper
Ux Is Not A Department, Agency 
Or Team Role
Raise Unicorns
Unicorn? 
Mythical user experience designer with an advanced and 
adaptive skill range. Outstanding skills in graphic design, rapid 
prototyping, front end development, user testing, technical 
specifications, marketing and branding. It does not have an 
opinion, it has a process, and will harmonize with any 
environment. 
http://uxunicorn.com/
Promote Code Literacy
Literacy Is Not Fluency
Promote Design Literacy
The days of designers simply pushing pixels are long gone. 
Leading design means building a design culture, designing for 
the future, and adapting constantly.
Designers need to help build a company culture that values 
design by not only producing a well designed product but by 
helping other team members understand and respect design.
“The designers that actively seek out opportunities to contribute 
and influence other areas of the company become the leaders 
regardless of title. They are the people that others look to when 
problems arise or if an expert opinion is required” 
–Stewart Scott-Curran, Creative Mornings
Promote Business Literacy
Designers need to get better at articulating their ideas through 
direct business communication. We need to show that our 
thinking is grounded in logic and produces results.
Learn to quickly absorb and synthesize feedback should push us 
to take action. We need to learn to fail fast and make adjustments
Pair Designing
Benefits Of Pair Design 
• Make sure designers and developers spend time working together 
• saves time on implementation 
• promotes ownership
http://500px.com/Twitter
Validation 
• send multi-disciplined team to meet with customer 
• take a copy of the MVP to visit customers 
• have one members lead the interview while the others observe and 
record
Where Lean UX Has Struggled
The Traditional Agency/ 
Consultancy Model Won’t Survive
Great products require investment across many different parts of 
a business, so we put a bigger effort on collaborating with our 
customers.
It doesn't change the organizational dynamics or shift the way 
people think about building great products.
Death To Agencies/ 
Consultants?
Invest clients into the work and focus on smaller deliverables to 
create momentum. Dedicate a small group across the entire 
product development cycle, thus providing value beyond just 
wireframe flows.
WORKFLOW 
UX 
Design 
Development
WORKFLOW 
UX 
Design 
Development
http://www.nytimes.com/interactive/2012/07/23/sports/olympics/the-fastest-baton-to-the-finish-line.html?_r=0
EXCHANGE AREA 
UX 
Design 
Development
TAPERING 
UX 
Design 
Development
DIVERGENCE 
UX 
Design 
Development 
concept by Daniel Mall
DIVERGENCE
Don’t Get Caught Up On Process
“It’s easier to ask forgiveness 
than it is to get permission” 
- U.S. Navy Rear Admiral Grace Hopper
THANK YOU! 
Questions? 
MICHAEL JOVEL - @MJOVEL

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People Over Process: Turning Assumptions into Shared Understanding