DHS Science and Technology Webinar hosted on 12/12/12 with Sara Estes Cohen, Greg Licamele, Hal Grieb and Mary Jo Flynn. The full webinar and sound may be viewed here: ht.ly/g3e3G

1. @MaryJoFly Social Media Use in Emergency Management

2. Overview
 Social media review of basic concepts
 Where social media fits in ICS
 Social media use in emergency
management
 Technologies and sample applications
 Establishing and maintaining credibility

3. Photo Credit:
Douglas Wray
http://bit.ly/SMdonut
3

4. http://bit.ly/Sz8Puz
“3 out of 4 people
would expect help to
arrive within an hour
of posting to social
media”
~American Red Cross
August 2010

5. http://bit.ly/Sandy911
2012 SANDY
@FDNY:
Twitter used
to call for help
when 9-1-1
was
unavailable

6. Social Media in Incident Command
Incident
commander
PIO
Planning Logistics Operations Finance
Social Media
Technical
Specialist

7. Phone & Radio Messages
Deliver final
Delivered to copy to
Incoming recipient; Documentation
Message await reply Unit
Message form Reply as
completed; necessary
Message
logged

8. Social Media Message Noise Reduction
Social Media
Content Message
• Apply Geographic
Filter Identify Message
• Apply contextual Type and
Filter Priority
• Remove re-tweets

9. Social Media Engagement Process
Social Media Message
Platform Via: Twitter, Facebook,
YouTube, Instagram, Other
Life Safety Question
Priority Critical Comment
Formulate Confirm message;
deliver to dispatch, New Question
Previously
Answered
Message may copy PIO Question
Obtain response Obtain response Respond with
from PIO if from PIO answer
necessary

10. Most
assume
social media
is useful
only to
“Push”
information

11. +
Platforms to push information

12. Search
techniques
allow for
situation
status
updates

13. +
Platforms to search and filter

14. Problem
solving
using
crowd-
sourcing
techniques

15. Capitalize on
self-
correcting
nature of
social media
for rumor
control

16. Use archive
tools to
save media
for lessons
learned 16

17. The labor
required is
extensive
so create a
VOST or
use CERT

18. Identify
trusted
agents:
staff or
volunteers

19. Train agents in
search
techniques and
agency policy
for response

20. Establishing and Maintaining Credibility

21. Contact
 Mary Jo Flynn,
Emergency Management
Assistant Director,
Anaheim Fire & Rescue
 (714) 765-6955
 maryjflynn@anaheim.net
 @MaryJoFly
 @AnaheimCERT