Email Marketing: Expand Your Reach, Grow Your Business
Email Marketing 101
1. Email Marketing 101 Karl Dias, Director of Sales, NetProspex, Inc. Patrick Wilcox, Enterprise Sales Manager, NetProspex, Inc. Mark Feldman, Director of Product Management, NetProspex, Inc.
5. CAN-SPAM Facts for Business The CAN-SPAM Act: Requirements for Commercial Emailers The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
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12. Plain Text the Good & the Bad [[firstname]], I am with a company called Netprospex , and we offer a great solution for marketing to new prospects and generating sales and have helped companies like WebEx, Citrix, Jupiter Media, Netsuite that I think you will be interested in. We have over 2.6 million highly accurate and very detailed records of key executives that contain email addresses, phone numbers, and in many cases direct dials and extensions. I would like the opportunity to show you and your staff at [[company]] the tool, and set you up with a guest account for you to evaluate. [[firstname]] what is your schedule like this week, we only need 5 or 10 minutes. Cheers, Patrick Wilcox Account Manager Netprospex 617-600-4705 [email_address] *Highly personalized *Targeted *Plain *Needs to be short and sweet
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14. Delivery Constant Contact www.constantcontact.com Vertical Response www.verticalresponse.com Gold Lasso www.goldlasso.com New Media Gateway www.newmediagateway.com www.genius.com
15. Tracking See who opens, clicks, or responds in real time Get test results instantly so you know which emails are working best Assess prospect interest based on web site visit Share best practice templates and send on behalf of others Leverage that info & strike while the iron is hot