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important social network of all.
Google Plus for legal marketing | It could
end up being the most important social
network of all.
September 4, 2013 By Michael J. Evans (Edit)
Google Plus for lawyers and legal marketers: pull up a
chair.
Google Plus was written off by some social media marketers when it
failed to fulfill expectations that it would knock of Facebook. But that
wasn’t at all what Google intended.
I’ll admit it. I’m one of the ones who thought Google Plus was another flop that
would be killed off in a year the way Google has killed off Google Buzz and so
Connect with me on Twitter, Google+
and Linkedin
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many unsuccessful products. But it turns out the mistake was mine (and that of a
lot of other social media writers) who thought Google Plus was intended to be a
Facebook killer. It turns out that Google had a much larger vision than merely
killing Facebook.
It’s my guess that one reason new Google Plus features have been rolled out so
slowly is that Google is determined to get this one right. It’s not trying to match the
other social networks feature‑for‑feature right now. For example, you can schedule
posts for Facebook, Twitter and Google Plus Pages right now with Hootsiute or
Buffer. But if you want to schedule a post for your Google profile page (for you, as
a person, not a brand page), you’ve got no other option than an often unreliable (in
my experience) Chrome browser extension called DoShare, which has crashed on
me so many times that I’ve quit using it. We’ve been promised that scheduling
personal posts will come to third party services such as Buffer, but right now
Google has not released the API. Why not? My guess is that the guys that are
working “under the hood” to make Google Plus run smoothly aren’t going to
release it until all the bugs are out.
Google Plus has a number of features that make it an appealing platform to ado[t,
even if it seems strange at first. One thing Google seems to have gotten right is
privacy (while Facebook still struggles with the issue). In Google Plus, you
organize all your connections into circles. You can create as many as you need,
and make up your own categories. For example, I’ve got circles for family, church
friends, lawyers, and several other categories. If I want to post a message, link or
video that may be interesting to lawyers but slightly distasteful to my mother, it’s
as easy as it can be.
Series of blog posts explaining Google Plus benefits.
Over the next few weeks I’m going to post several articles on this blog setting out
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some of the benefits and some tips for using Google Plus. I hope you will find
some things you can use. Please forgive the reference to my own use of Google
Plus here, but you can take a look at my Dialysis Lawsuit Google Plus Page. See
those tabs across the top. If you click on YouTube you will be able to view the
videos I’ve uploaded to the linked Dialysis Lawsuit YouTube channel. But there is
a lot more to Google Plus than YouTube integration.
In the next few weeks, I’ll be writing about:
Google Plus and SEO for your website;
Google Plus Brand Pages, why you might want one, and what you can do with
it;
Google Plus Communities, how you can start one, and why you may want to
join one or more;
Linking your Google Plus page to a YouTube channel so that videos
uploaded to the channel can be viewed on the Google Plus Page; and,
Hangouts, which lets you quickly and easily create a video chat session with
multiple participants.
If you’re already on Google Plus, please consider adding me to one
of your Google Plus circles. My Google Plus personal profile (as
opposed to my law practice Google Pages)
is https://plus.google.com/115872337508520855143/about.
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