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ENGINEERED	
  CORPORATE	
  STRUCTURE	
  
Walker	
  Center	
  
175	
  SOUTH	
  MAIN	
  ST.	
  15TH	
  FLOOR	
  
SALT	
  LAKE	
  CITY,	
  UT	
  	
  84111	
  
medancy@ddrassociates.com	
  
mdoron@ddrassociates.com	
  
drees@ddrassociates.com	
  	
  
	
  
801-­‐303-­‐5736        	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  801-­‐214-­‐9215   	
  	
  
	
  
DDR	
  &	
  ASSOCIATES,	
  LLC	
  




                                                                                                                                                                                                                                       DDR	
  &	
  ASSOCIATES	
  
DDR	
  &	
  Associates	
  was	
  formed	
  to	
  provide	
  broad-­‐based	
  	
  solu>ons	
  to	
  our	
  clients	
  by	
  bridging	
  the	
  gaps	
  that	
  exist	
  between	
  tradi>onal	
  strategic	
  consul>ng,	
  
legal,	
  financial	
  service	
  and	
  venture	
  capital	
  firms	
  to	
  facilitate	
  the	
  raising	
  of	
  capital.	
  We	
  accomplish	
  this	
  by	
  helping	
  our	
  clients	
  evaluate	
  all	
  the	
  poten>al	
  
opportuni>es	
  that	
  exist	
  to	
  raise	
  capital	
  and	
  acquire	
  strategic	
  resources.	
  	
  
	
  
Our	
  approach	
  is	
  never	
  one	
  of	
  form	
  fiIng	
  your	
  needs	
  to	
  the	
  solu>ons	
  that	
  we	
  offer.	
  	
  Instead	
  we	
  find	
  the	
  right	
  investment	
  channel	
  for	
  your	
  organiza>on.	
  
We	
  then	
  help	
  you	
  prepare	
  the	
  informa>on	
  to	
  support	
  a	
  highly	
  targeted	
  and	
  proven	
  communica>on	
  approach	
  that	
  will	
  op>mize	
  your	
  opportunity	
  so	
  it	
  
will	
  appeal	
  to	
  our	
  extensive	
  network	
  of	
  investment	
  channels	
  and	
  poten>al	
  partners.	
  
	
  
We	
  focus	
  on	
  working	
  with	
  growing	
  and	
  emerging	
  mid-­‐capitaliza>on	
  companies.	
  Our	
  advisory	
  and	
  technical	
  experience	
  and	
  exper>se,	
  and	
  that	
  of	
  our	
  
alliance	
  partners,	
  enable	
  us	
  to	
  provide	
  services	
  that	
  leverage	
  your	
  global	
  market	
  poten>al.	
  
	
  
Our	
  clients	
  are	
  located	
  in	
  Utah	
  and	
  throughout	
  the	
  United	
  States,	
  as	
  well	
  as	
  overseas	
  in	
  China,	
  India,	
  the	
  United	
  Kingdom,	
  the	
  Netherlands,	
  and	
  other	
  
interna>onal	
  loca>ons.	
  As	
  a	
  result,	
  we	
  have	
  extensive	
  experience	
  helping	
  our	
  clients	
  conduct	
  business	
  both	
  domes>cally	
  and	
  interna>onally.	
  
	
  
DDR	
  uses	
  a	
  blended	
  approach	
  to	
  public	
  and	
  private	
  finance.	
  	
  Our	
  clients	
  are	
  typically	
  development	
  stage,	
  however	
  each	
  business	
  must	
  be	
  
fundamentally	
  based	
  and	
  able	
  to	
  move	
  to	
  a	
  na>onal	
  exchange	
  within	
  approximately	
  36-­‐48	
  months.	
  	
  Early	
  sage	
  investors	
  expect	
  significant	
  returns,	
  
therefore	
  the	
  DDR	
  team	
  works	
  to	
  incubate	
  each	
  client	
  to	
  carefully	
  blend	
  a	
  private	
  equity	
  approach,	
  basing	
  investment	
  on	
  current	
  non-­‐market	
  related	
  
valua>ons,	
  recognizing	
  the	
  upside	
  alongside	
  a	
  company’s	
  business	
  execu>on.	
  	
  	
  
	
  
Below	
  is	
  a	
  outline	
  of	
  services	
  and	
  criteria	
  within	
  DDR	
  &	
  Associates:	
  
	
  
Vincent	
  &	
  Rees	
  
	
                                         Private	
  Equity	
  Criteria	
                                                                                     Public	
  Equity	
  Criteria	
  
	
   Legal	
  Services	
  Provided	
  	
    	
  	
  12	
  M	
  illion	
  Cminimum	
  blocks	
  
                                                                            ommi]ed	
  	
                                                                        Should	
  be	
  able	
  to	
  make	
  na>onal	
  
	
                                                          •  	
  $50K	
                                                                                         exchange	
  in	
  36-­‐48	
  months	
  
                          Merger	
  &	
  Acquisi>ons	
  
	
                                                                                   	
  	
  Par>cipants	
  may	
  choose	
  project	
                          Should	
  be	
  able	
  to	
  earn	
  $0.5	
  -­‐	
  $1.00	
  
                          Private	
  Placements	
  
                                                                                     	
  	
  Ownership	
  or	
  controlling	
                                    per	
  share	
  EBITDA	
  in	
  36-­‐48	
  months	
  
                          Securi>es	
  Law	
  
                                                                                    interest	
                                                                   Management	
  team	
  should	
  have	
  
                          Commercial	
  Law	
  
                                                                                     	
  	
  Target	
  10%	
  net	
  annual	
  growth	
                          proven	
  experience	
  to	
  mi>gate	
  
                          Transac>onal	
  Legal	
  Services	
  
                                                                                                  	
                                                              execu>on	
  risk	
  
                                                                                                                                                                 Capitaliza>on	
  to	
  reach	
  earning	
  
                                                                                                                                                                  targets	
  should	
  be	
  25-­‐30M	
  or	
  less	
  
DAVID	
  REES	
                                                                                                                                                 MICHAEL	
  DORON	
  




                                                                                                                                                                                                                                                                                                   BIOS	
  
David	
   M.	
   Rees	
   is	
   a	
   partner	
   in	
   the	
   Salt	
   Lake	
   City	
   firm	
   of	
   Vincent	
   &	
   Rees,	
   a	
   law	
   and	
     Michael	
  J.	
  Doron	
  is	
  a	
  visionary	
  corporate	
  leader	
  with	
  execu>ve-­‐level	
  experience	
  
business	
   advisory	
   firm.	
   	
   David	
   has	
   represented	
   and	
   worked	
   extensively	
   with	
                                             in	
   investment,	
   banking,	
   debt-­‐restructuring,	
   consumer	
   services,	
   and	
   land	
  
numerous	
   finance	
   and	
   lending	
   ins>tu>ons,	
   assis>ng	
   with	
   the	
   due	
   diligence	
                                                   development	
  at	
  small	
  to	
  large	
  organiza>ons.	
  Strategic	
  planner	
  using	
  background	
  
process	
   for	
   lending	
   as	
   well	
   as	
   structuring	
   hundreds	
   of	
   debt	
   financing	
                                                  as	
   CFO,	
   COO,	
   VP,	
   consultant,	
   and	
   lobbyist	
   to	
   devise	
   most	
   effec>ve	
   tac>cs	
   in	
  
transac>ons.	
   	
  David	
  has	
  many	
  years	
  of	
  experience	
  working	
  with	
  small,	
  medium	
                                                 achieving	
   goals.	
   Adept	
   at	
   leading	
   business	
   development,	
   opera>ons,	
   and	
   all	
  
and	
  large	
  companies	
  in	
  various	
  capaci>es,	
  including	
  in	
  mergers	
  and	
  acquisi>ons,	
                                                 financial	
   aspects	
   to	
   mi>gate	
   risk,	
   increase	
   revenue,	
   and	
   drive	
   customer	
  
arranging	
   and	
   structuring	
   financing,	
   opera>ons,	
   sales/marke>ng,	
   and	
   cross-­‐                                                         sa>sfac>on.	
   Rela>onship	
   manager	
   with	
   track	
   record	
   of	
   raising	
   significant	
   funds	
  
border	
   transac>ons.	
   	
   David	
   has	
   assisted	
   many	
   companies	
   in	
   going	
   public	
   and	
                                        for	
  companies	
  and	
  non-­‐profits.	
  	
  
going	
  private,	
  raising	
  capital,	
  and	
  growing	
  sales	
  opportuni>es	
  within	
  the	
  US	
  and	
                                             	
  
interna>onally.	
   	
   David	
   has	
   traveled	
   extensively	
   throughout	
   Asia	
   throughout	
   his	
                                            Currently	
   Michael	
   is	
   a	
   Managing	
   Director	
   with	
   Covalence	
   Solu>ons,	
  	
   a	
   consul>ng	
  
business	
  career.	
  	
  	
                                                                                                                                   company	
   specializing	
   in	
   mergers	
   and	
   acquisi>ons,	
   turnarounds,	
   supply	
   chain	
  
	
  	
                                                                                                                                                          management,	
   start-­‐ups,	
   and	
   venture	
   capital.	
   Covalence	
   Solu>ons	
   is	
   focused	
   on	
  
David	
   is	
   also	
   currently	
   serving	
   as	
   a	
   member	
   of	
   the	
   Board	
   of	
   Directors	
   of	
   Learning	
                     assis>ng	
   emerging	
   and	
   established	
   companies	
   that	
   have	
   the	
   poten>al	
   for	
   short	
  
Through	
   Sports,	
   a	
   privately	
   held	
   educa>on	
   company	
   in	
   Birmingham,	
   Alabama;	
                                                 term	
   posi>ve	
   cash-­‐flow	
   and	
   EBITDA.	
   We	
   seek	
   out	
   under-­‐valued	
   opportuni>es	
  
and	
  as	
  a	
  member	
  of	
  the	
  Board	
  of	
  Directors	
  of	
  Shaka	
  Shoes,	
  a	
  publicly	
  traded	
  shoe	
                                 with	
   quality	
   assets,	
   superior	
   strategic	
   and	
   growth	
   prospects,	
   enabled	
   by	
  
and	
  apparel	
  company	
  in	
  Kona,	
  Hawaii.	
                                                                                                           proac>ve	
  superior	
  management	
  and	
  Boards.	
  	
  
	
  	
                                                                                                                                                          	
  
Among	
   other	
   previous	
   posi>ons,	
   David	
   has	
   served	
   as	
   CEO	
   of	
   Well	
   Renewal,	
   a	
                                     Michael	
   served	
   as	
   both	
   COO	
   and	
   CEO	
   of	
   a	
   publicly	
   traded	
   company	
   where	
   he	
  
diversified	
   oil	
   and	
   gas	
   services	
   company	
   in	
   Tulsa,	
   Oklahoma;	
   CEO	
   of	
   English	
                                        oversaw	
  a	
  complete	
  turnaround	
  of	
  the	
  company,	
  concluding	
  with	
  a	
  $5MM	
  debt	
  
Language	
   Learning	
   and	
   Instruc>on	
   System,	
   a	
   publicly	
   traded	
   educa>onal	
                                                         restructuring	
  and	
  spinning	
  off	
  a	
  public	
  en>ty.	
  
sofware	
   company	
   in	
   Sandy,	
   Utah;	
   as	
   a	
   member	
   of	
   the	
   Board	
   of	
   Directors	
   and	
                                 	
  
Vice	
  President	
  of	
  Strategic	
  Planning	
  for	
  iMall,	
  a	
  publicly	
  traded	
  Internet	
  company	
                                           His	
   previous	
   posi>on	
   was	
   both	
   as	
   CFO	
   and	
   COO	
   for	
   FSA,	
   a	
   Utah	
   Consor>um	
  
in	
   Provo,	
   Utah	
   and	
   Los	
   Angeles,	
   California;	
   as	
   a	
   Vice	
   President	
   of	
   Investment	
                                 transac>ng	
   over	
   $92	
   million	
   annually,	
   and	
   specializing	
   in	
   land	
   development,	
  
Banking	
   for	
   Catalyst	
   Financial	
   in	
   Connec>cut;	
   and	
   as	
   general	
   counsel	
   to	
                                               engineering,	
   design,	
   construc>on,	
   finance	
   and	
   marke>ng.	
   Michael’s	
  
numerous	
  public	
  and	
  private	
  companies.	
  	
  	
  	
  
                                                                                                                                                                responsibili>es	
   at	
   FSA	
   included,	
   planning	
   and	
   direc>ng	
   all	
   aspects	
   of	
   the	
  
	
  	
                                                                                                                                                          organiza>on's	
   opera>onal	
   policies,	
   objec>ves	
   and	
   ini>a>ves,	
   with	
   a	
   focus	
   on	
  
David	
   was	
   an	
   associate	
   in	
   the	
   Mergers	
   &	
   Acquisi>ons	
   and	
   Corporate	
   Finance	
                                         strategic,	
   tac>cal,	
   and	
   opera>ons	
   management.	
   Michael	
   was	
   primarily	
  
departments	
   at	
   the	
   law	
   firm	
   of	
   Skadden,	
   Arps,	
   Slate,	
   Meagher	
   &	
   Flom	
   in	
   New	
                                 responsible	
  for	
  the	
  a]ainment	
  of	
  the	
  organiza>ons	
  short-­‐	
  and	
  long-­‐term	
  financial	
  
York,	
  NY.	
  	
  	
                                                                                                                                          and	
  opera>onal	
  goals,	
  as	
  well	
  as	
  ensuring	
  future	
  growth.	
  
	
  	
                                                                                                                                                          	
  	
  	
  
David	
   received	
   his	
   B.A.	
   in	
   History	
   from	
   Weber	
   State	
   University	
   in	
   1990	
   and	
   his	
                            Michael	
  has	
  also	
  worked	
  as	
  Private	
  Banking	
  VP	
  for	
  Bank	
  of	
  the	
  West,	
  managing,	
  
J.D.	
  from	
  New	
  York	
  University	
  in	
  1993.	
                                                                                                      preserving	
  and	
  crea>ng	
  wealth	
  for	
  high	
  net	
  worth	
  individuals	
  and	
  companies.	
  	
  He	
  
                                                                                                                                                                worked	
   directly	
   with	
   Bank	
   of	
   the	
   West's	
   Asset	
   Management	
   Group,	
   Wealth	
  
                                                                                                                                                                Investment	
  Group	
  and	
  Real	
  Estate	
  Investment	
  Trust	
  Group.	
  
                                                                                                                                                                	
  
                                                                                                                                                                Michael	
   received	
   his	
   undergraduate	
   degree	
   from	
   the	
   University	
   of	
   Maryland,	
  
                                                                                                                                                                College	
  Park,	
  and	
  graduate	
  degree	
  from	
  American	
  University	
  in	
  Washington	
  DC.	
  	
  	
  
MICHAEL	
  DANCY	
                                                                                                               ASSOCIATES	
  &	
  DDR	
  Services	
  




                                                                                                                                                                                                                                    BIOS	
  
                                                                                                                                 Associates	
  includes:	
  
Michael	
  Dancy	
  spent	
  the	
  last	
  ten	
  years	
  in	
  the	
  trenches	
  of	
  the	
  public	
  finance	
  and	
  
corporate	
   structure	
   world	
   as	
   the	
   President	
   of	
   M.E.	
   Dancy	
   Consul>ng	
   Services,	
                   •         Broker	
  Dealer	
  relaTonships	
  
Inc.	
   	
   Michael’s	
   client	
   list	
   included	
   numerous	
   BioMedical	
   firms,	
   an	
   IP	
   Broadcast	
             •         Access	
  to	
  Capital	
  markets	
  
Television	
   Media	
   and	
   Network	
   Company,	
   an	
   Air	
   Cargo	
   Company	
   and	
   several	
  
                                                                                                                                         •         Merger	
  and	
  AcquisiTon	
  professionals	
  
companies	
  developing	
  green	
  energy	
  solu>ons	
  including	
  an	
  environmental	
  energy	
  
technology	
   company	
   focused	
   on	
   hybrid	
   drive	
   train	
   development	
   and	
   geothermal	
                        •         SEC	
  PracTce	
  aorneys	
  
power	
   development	
   and	
   technology	
   licensing	
   of	
   renewable	
   geothermal	
   electric	
                            •         SEC	
  PracTce	
  AccounTng	
  Firms	
  
power	
   plants	
   with	
   one	
   opera>ng	
   plant	
   in	
   southern	
   Utah	
   and	
   eight	
   ac>ve	
   and	
  
early	
   stage	
   projects	
   in	
   four	
   western	
   United	
   States:	
   Utah,	
   New	
   Mexico,	
   Nevada	
  
                                                                                                                                         •         Public	
  and	
  Investor	
  RelaTon	
  Firms	
  
and	
  Oregon,	
  as	
  well	
  as	
  a	
  concession	
  for	
  100,000	
  acres	
  in	
  Indonesia.	
  	
  	
                           •         Brokerage	
  Firm	
  Market	
  Makers	
  
	
  
Each	
   of	
   these	
   public	
   companies	
   underwent	
   significant	
   corporate	
   incuba>on	
                        With	
  DDR	
  you	
  can:	
  
including	
   the	
   placement	
   of	
   key	
   management	
   and	
   public	
   and	
   private	
   finance	
   on	
  
                                                                                                                                             Gather	
  compeTTve	
  intelligence	
  and	
  industry	
  insight	
  -­‐	
  
their	
   way	
   to	
   be	
   acquired,	
   furthering	
   their	
   corporate	
   objec>ves	
   or	
   transi>on	
   to	
  
na>onal	
  exchanges	
  such	
  as	
  the	
  New	
  York	
  Stock	
  Exchange.	
  Prior	
  to	
  his	
  experience	
                                 with	
  analy>cal	
  project	
  research	
  	
  
with	
   the	
   public	
   finance	
   world,	
   Michael	
   served	
   as	
   the	
   CEO	
   of	
   MedQuest	
                            Benchmark	
  your	
  financial	
  performance	
  and	
  capital	
  
Pharmaceu>cals	
  of	
  Utah.	
  	
  	
                                                                                                              structure	
  against	
  your	
  peers	
  	
  
	
                                                                                                                                           Monitor	
  and	
  assess	
  risk	
  within	
  your	
  counterparty	
  banks,	
  
Michael	
   spent	
   12	
   years	
   in	
   special	
   projects,	
   program	
   management	
   and	
                                             suppliers,	
  partners	
  and	
  clients	
  	
  
engineering	
  with	
  McDonnell	
  Douglas/Boeing,	
  working	
  on	
  numerous	
  government	
                                             Determine	
  your	
  strategic	
  growth	
  plan	
  and	
  iden>fy	
  
and	
  commercial	
  programs	
  domes>cally	
  and	
  interna>onally.	
  
                                                                                                                                                     poten>al	
  acquisi>ons,	
  partnerships	
  and	
  funding	
  op>ons	
  	
  
	
  
                                                                                                                                             Gain	
  unique	
  transparency	
  into	
  mul>ples,	
  valua>on	
  and	
  
Michael	
   received	
   a	
   Master	
   of	
   Science	
   degree	
   from	
   the	
   University	
   of	
   Southern	
  
                                                                                                                                                     pricing	
  for	
  comparable	
  M&A,	
  equity,	
  bond	
  and	
  loan	
  
California	
   in	
   Systems	
   Management	
   and	
   a	
   Bachelor	
   of	
   Science	
   degree	
   from	
   the	
  
California	
  Polytechnic	
  University	
  at	
  San	
  Luis	
  Obispo	
  in	
  Aeronau>cal	
  Engineering.	
  	
                                    transac>ons	
  	
  
Dancy’s	
   further	
   educa>on	
   path	
   includes	
   undergraduate	
   work	
   at	
   Pasadena’s	
                                    Monitor	
  global	
  market	
  developments	
  and	
  economic	
  
California	
   Ins>tute	
   of	
   Technology	
   in	
   Mechanical	
   Engineering	
   and	
   Composite	
                                          indicators	
  that	
  impact	
  your	
  business	
  	
  
Design	
  and	
  Structural	
  Analy>cs	
  at	
  UCLA	
  (University	
  of	
  California	
  at	
  Los	
  Angeles).	
  	
                     IdenTfy	
  the	
  most	
  appropriate	
  funding	
  soluTon	
  
                                                                                                                                                     and	
  reduce	
  your	
  cost	
  of	
  capital	
  
                                                                                                                                            	
  
Business	
  Services	
                                                                         Business	
  Process	
  Model	
  (DDR	
  Assists	
  with	
  the	
  IntegraTon)	
  




                                                                                                                                                                                                                    BUSINESS	
  SUMMARY	
  
                 IPO	
  Development	
                                                                                     DTC	
  Filings	
           Current	
  Report	
  Filings	
  (10Ks	
  &10Qs)	
  
                 PPM	
  Development	
  	
  
                 Capital	
  Forma>on	
  Strategy	
  	
                              SEC	
  &	
  Legal	
  
                 Subscrip>on	
  Agreements	
  	
                                                              S1	
  IPO	
  Filings	
      FINRA	
  Filings	
      Funding	
  &	
  Contract	
  Reviews	
  
                 Licensing	
  Development	
  
                 JV	
  Development	
  	
  
                 Debt	
  Restructuring	
  	
                                                                  Assist	
  company	
  to	
  complete	
  target	
  acquisi>ons	
  
                 Business	
  Plan	
  Development	
                                  Core	
  Business	
  
                 Market	
  Strategy	
  &	
  Research	
  
                 Segmenta>on	
  Strategy	
                                                                         Assist	
  company	
  with	
  management	
  team	
  
                 Mergers	
  &	
  Acquisi>on	
  Advisory	
  
                 Roll-­‐up	
  Strategy	
                                                                      Develop	
  funding	
  strategies	
  for	
  growth	
  &	
  corporate	
  capitaliza>on	
  
                 Opera>ons	
  Improvement	
  
                 Supply	
  Chain	
  Improvement	
                               Funding	
  Strategy	
  
                 Exit	
  Strategies	
                                                                              Provide	
  project	
  funding	
  support	
  to	
  reach	
  corporate	
  goals	
  	
  


OperaTonal	
  Structure	
                                                                      Summary	
  

                                                                                               DDR	
  &	
  Associates	
  offers	
  unique	
  solu>ons	
  and	
  services	
  to	
  its	
  clients	
  which	
  
                                                                                               range	
  from	
  small	
  privately	
  held	
  companies	
  to	
  small	
  to	
  midcap	
  publicly	
  
                    DDR	
  &	
  Associates	
                                                   traded	
  companies	
  within	
  the	
  OTC,	
  NASDAQ,	
  AMEX	
  and	
  NYSE	
  markets.	
  
                                                                                               	
  
                                                                                               Once	
  a	
  client	
  is	
  organized	
  on	
  a	
  firm	
  strategic,	
  financial	
  and	
  opera>onal	
  
                                                                                               founda>on,	
  we	
  introduce	
  our	
  clients	
  to	
  select	
  members	
  of	
  our	
  investor	
  
                                                                                               and	
  partner	
  network	
  that	
  have	
  an	
  expressed	
  interest	
  in	
  Public	
  Offerings,	
  
                                                                                               Private	
  Placements,	
  Licensing	
  Agreements,	
  Debt	
  or	
  Exit	
  Strategy.	
  
     IPOs	
                                                                                    	
  
   Mergers	
                                                                                   We	
  approach	
  your	
  business	
  as	
  though	
  it	
  is	
  our	
  own.	
  Our	
  success	
  can	
  only	
  
      and	
                        Strategy	
  &	
  
                                                               IR	
  &	
  Exit	
               be	
  measured	
  by	
  your	
  success.	
  	
  	
  Our	
  clients	
  benefit	
  from	
  our	
  long	
  
                                      Legal	
                                                  standing	
  rela>onships	
  with	
  investors,	
  bankers,	
  corpora>ons,	
  VCs,	
  and	
  
   Capital	
                                                                                   corporate	
  law	
  firms.	
  Our	
  commitment	
  to	
  ongoing	
  client	
  service,	
  quality	
  
                                                                                               of	
  deliverables,	
  strategic	
  advice,	
  and	
  candid	
  feedback	
  has	
  ensured	
  the	
  
  Forma>on	
                                                                                   best	
  possible	
  outcomes	
  and	
  is	
  the	
  founda>on	
  of	
  our	
  long-­‐term	
  strategic	
  
                                                                                               alliances.	
  
Typical	
  DDR	
  Deliverables	
  –	
  Companies	
  should	
  expect	
  the	
  following	
  when	
  through	
  the	
  DDR	
  process	
  




                                                                                                                                                                                                                                                                                                      TYPICAL	
  DDR	
  DELIVERABLES	
  
The	
  basic	
  error	
  made	
  by	
  most	
  private	
  companies	
  is	
  not	
  beginning	
  early	
  enough	
  to	
  prepare	
  for	
  a	
  private	
  financing,	
  or	
  a	
  public	
  offering	
  as	
  part	
  of	
  a	
  transi>on	
  to	
  a	
  na>onal	
  
exchange.	
  The	
  result	
  is	
  untold	
  millions	
  lef	
  on	
  the	
  table,	
  or	
  worse,	
  transac>ons	
  are	
  never	
  consummated.	
  	
  The	
  seeds	
  of	
  a	
  successful	
  na>onal	
  exchange	
  lis>ng	
  are	
  sewn	
  
months/years	
  in	
  advance.	
  	
  Although	
  Public	
  offerings	
  are	
  each	
  dis>nctly	
  different	
  processes,	
  the	
  people	
  signing	
  the	
  checks	
  ul>mately	
  all	
  need	
  to	
  see	
  the	
  same	
  basic	
  things	
  in	
  
or	
  about	
  a	
  company,	
  irrespec>ve	
  of	
  the	
  type	
  of	
  transac>on.	
  The	
  following	
  are	
  steps	
  that	
  don't	
  cost	
  a	
  lot,	
  but	
  can	
  make	
  a	
  huge	
  difference.	
  
	
  
       CLEAN	
  UP	
  THE	
  BALANCE	
  SHEET	
  
       The	
  first	
  financial	
  statements	
  given	
  to	
  poten>al	
  investors	
  or	
  buyers	
  set	
  the	
  stage.	
  Subsequent	
  revisions	
  are	
  at	
  best	
  viewed	
  with	
  skep>cism.	
  If	
  owners	
  want	
  to	
  pull	
  out	
  excess	
  cash	
  or	
  
       retain	
  personal	
  ownership	
  of	
  real	
  estate,	
  equipment,	
  copyrights	
  or	
  patents,	
  get	
  them	
  off	
  the	
  balance	
  sheet	
  now.	
  	
  Loans	
  to	
  the	
  company	
  from	
  shareholders	
  should	
  be	
  replaced	
  by	
  
       bank	
  debt,	
  even	
  if	
  the	
  shareholder	
  has	
  to	
  pledge	
  the	
  company’s	
  payoff	
  as	
  addi>onal	
  collateral	
  for	
  the	
  new	
  bank	
  loan.	
  Receivables	
  due	
  from	
  officers	
  or	
  shareholders	
  should	
  also	
  be	
  
       cleared	
  up.	
  	
  It	
  is	
  important	
  to	
  “come	
  clean”	
  with	
  a	
  company’s	
  equity	
  structure	
  at	
  the	
  onset.	
  This	
  promotes	
  trust	
  between	
  the	
  balance	
  sheet	
  and	
  poten>al	
  investors.	
  	
  Investors	
  want	
  to	
  
       make	
  sure	
  there	
  are	
  no	
  “side	
  deals”	
  that	
  exist	
  which	
  might	
  nega>vely	
  influence	
  their	
  equity	
  posi>on.	
  
       	
  
       HAVE	
  AUDITABLE	
  FINANCIALS	
  
       Audited	
  financials	
  add	
  value	
  and	
  may	
  make	
  the	
  difference	
  between	
  doing	
  the	
  deal	
  or	
  not.	
  (For	
  almost	
  all	
  IPO's	
  at	
  least	
  two	
  full	
  years	
  of	
  audited	
  statements	
  are	
  mandatory.)	
  	
  If	
  your	
  
       financials	
  aren’t	
  audited,	
  at	
  a	
  minimum	
  have	
  a	
  credible	
  CPA	
  observe	
  year-­‐end	
  inventory	
  and	
  file	
  it	
  away.	
  The	
  cost	
  is	
  nominal,	
  and	
  it	
  usually	
  makes	
  a	
  retroac>ve	
  audit	
  possible	
  if	
  other	
  
       accoun>ng	
  records	
  are	
  in	
  order.	
  	
  
       	
  
       MANAGE	
  THE	
  INCOME	
  STATEMENT	
  
       Investors,	
  buyers	
  and	
  underwriters	
  all	
  look	
  for	
  consistent	
  earnings	
  and	
  growth.	
  Peaks	
  and	
  valleys	
  make	
  them	
  nervous.	
  
       Earnings	
  and	
  growth	
  to	
  a	
  degree	
  can	
  be	
  managed	
  within	
  the	
  bounds	
  of	
  generally	
  accepted	
  accoun>ng	
  principles	
  (GAAP).	
  Tax	
  deferral	
  is	
  no	
  longer	
  the	
  main	
  objec>ve.	
  	
  Spikes	
  and	
  dips	
  
       in	
  year-­‐to-­‐year	
  profits	
  reduce	
  credibility	
  and	
  value,	
  but	
  in	
  a	
  smaller	
  company	
  can	
  be	
  smoothed	
  out	
  by	
  increasing	
  or	
  decreasing	
  reserves,	
  giving	
  or	
  postponing	
  bonuses	
  or	
  capitalizing	
  
       or	
  expensing,	
  where	
  the	
  op>on	
  exists.	
  
       	
  
       Also,	
  within	
  bounds	
  of	
  accoun>ng	
  rules	
  it	
  is	
  perfectly	
  legi>mate	
  for	
  financial	
  reports	
  to	
  be	
  different	
  from	
  tax	
  returns.	
  
       Income	
  statements	
  can	
  be	
  "recast"	
  afer	
  the	
  fact	
  to	
  add	
  back	
  discre>onary	
  expenses	
  such	
  as	
  excess	
  owners'	
  compensa>on	
  and	
  perks.	
  If	
  an	
  IPO	
  is	
  the	
  objec>ve,	
  however,	
  high-­‐	
  >cket	
  
       perks	
  should	
  be	
  eliminated	
  now	
  because	
  you	
  can’t	
  use	
  recast	
  financials	
  in	
  an	
  IPO.	
  Every	
  $1	
  spent	
  in	
  a	
  year	
  can	
  reduce	
  the	
  value	
  of	
  the	
  company	
  in	
  an	
  IPO	
  by	
  $10,	
  $15	
  or	
  more.	
  If	
  
       private	
  investment	
  or	
  sale	
  is	
  a	
  more	
  likely	
  goal,	
  at	
  least	
  keep	
  discre>onary	
  expenses	
  readily	
  iden>fiable	
  so	
  recast	
  statements	
  are	
  easy	
  to	
  track	
  and	
  reconcile.	
  	
  
       	
  
       FILL	
  GAPS	
  IN	
  MANAGEMENT	
  
       Most	
  investors,	
  underwriters	
  and	
  buyers	
  consider	
  management	
  their	
  top	
  priority.	
  Fill	
  gaps	
  in	
  management,	
  either	
  internally	
  or	
  from	
  the	
  outside,	
  sooner	
  rather	
  than	
  later,	
  and	
  give	
  
       people	
  already	
  on	
  board	
  the	
  right	
  >tles.	
  Companies	
  with	
  no	
  Vice	
  Presidents	
  make	
  management	
  look	
  thin,	
  and	
  managers	
  with	
  60	
  days	
  tenure	
  aren’t	
  par>cularly	
  inspiring.	
  	
  Also,	
  there	
  
       should	
  be	
  at	
  least	
  the	
  blueprint	
  of	
  a	
  succession	
  plan	
  in	
  place,	
  and	
  senior	
  management	
  should	
  have	
  meaningful	
  and	
  well	
  thought-­‐out	
  answers	
  as	
  to	
  their	
  future	
  inten>ons	
  and	
  
       expecta>ons.	
  	
  Key	
  execu>ves	
  should	
  have	
  professionally	
  prepared	
  employment,	
  op>on	
  and	
  incen>ve	
  agreements	
  in	
  place	
  before	
  discussions	
  start.	
  Seek	
  outside	
  help	
  to	
  determine	
  
       what's	
  customary	
  given	
  your	
  circumstances	
  and	
  considered	
  acceptable	
  to	
  investors,	
  buyers	
  or	
  underwriters.	
  
       	
  
       POSITION	
  THE	
  COMPANY	
  FOR	
  THE	
  RIGHT	
  COMPARISONS	
  
       Investors	
  and	
  buyers	
  judge	
  by	
  comparison.	
  	
  Maintain	
  a	
  running	
  comparison	
  of	
  your	
  opera>ng	
  and	
  financial	
  sta>s>cs	
  vs.	
  those	
  of	
  your	
  peers	
  and	
  compe>tors.	
  Prospectuses,	
  10K’s	
  and	
  
       annual	
  reports	
  are	
  excellent	
  sources,	
  as	
  are	
  trade	
  associa>ons	
  and	
  bankers'	
  industry	
  profile	
  books.	
  	
  A	
  fair	
  comparison	
  may	
  require	
  changing	
  your	
  accoun>ng	
  categoriza>ons.	
  	
  DDR	
  will	
  
       study	
  security	
  analysts’	
  reports	
  on	
  companies	
  in	
  your	
  industry	
  and	
  determine:	
  	
  a)	
  which	
  similari>es	
  you	
  want	
  to	
  reinforce,	
  b)	
  which	
  you	
  should	
  distance	
  yourself	
  from;	
  and	
  c)	
  how	
  to	
  
       accomplish	
  that.	
  	
  Also,	
  try	
  to	
  determine	
  a	
  range	
  of	
  values	
  for	
  your	
  business	
  in	
  the	
  context	
  of	
  a	
  sale,	
  financing	
  or	
  IPO,	
  based	
  on	
  what	
  you	
  can	
  glean	
  from	
  public	
  and	
  trade	
  sources.	
  
Typical	
  Projected	
  Timeline	
  




                                                                                                                                                                                                                            TYPICAL	
  DDR	
  CLIENT	
  -­‐	
  PROJECTED	
  TIMELINE	
  
	
                                                                             PUBLIC	
  SEC	
  FILING	
  PROCEDURE	
  
	
  
	
         PUBLIC	
  COMPANY	
  MILESTONES	
  (36	
  MONTHS)	
                                                                          COMPLETE	
  10K/Q	
  AND	
  OTHER	
  SEC	
  FILINGS	
  
	
  
                     COMPLETE	
  S1	
  REGISTRATION	
                  RESPOND	
  TO	
  S1	
  COMMENTS	
  FROM	
  SEC	
                 SIT	
  QUIETLY	
  AND	
  INCUBATE	
  COMPANY	
  


           CONDUCT	
  INTERNAL	
  FINANCE	
  AUDITS	
                                MAKE	
  APPLICATION	
  TO	
  DTC	
  AND	
  FINRA	
                   MAKE	
  APPLICATION	
  TO	
  NATIONAL	
  EXCHANGE	
  




           INVESTMENT	
  MILESTONES	
  (36	
  MONTHS)	
  
          INITIAL	
  VALUATION	
  OF	
  20M	
  	
   500K	
  SHARES	
  ISSUED	
  @	
  $1	
      5M	
  SHARES	
  ISSUED	
  IN	
  STAGES	
  COMMENCERATE	
  WITH	
  BUSINESS	
  @	
  AVG	
  $3	
  

              INITIAL	
  DILUTION	
  (20M	
  SHARES)	
                                                                                                  SECONDARY	
  DILUTION	
  (20M	
  SHARES	
  @$5)	
  
                                       500K	
  SHARES	
  –	
  36	
  month	
  incuba>on	
  CAPITAL	
                                                  (SECONDARY	
  AT	
  TIME	
  OF	
  NATIONAL	
  EXCHANGE)	
  
                                       5M	
  SHARES	
  –	
  18-­‐24	
  MONTH	
  ACQUISITION	
  CAPITAL	
  
                                       12.5M	
  FOUNDER	
  SHARES	
  	
                                                                                        40M	
  SHARES	
  ISSUED	
  -­‐	
  $5/SH	
  SECONDARY	
  
                                       2M	
  DDR	
  SHARES	
  –	
  TRANSACTION	
  FEE	
                                                                        =	
  200M	
  ADDITIONAL	
  MARKET	
  CAP	
  


                                                                                               AFTER	
  24	
  MONTHS	
                                                                     48	
  Month	
  Projec>on	
  
                                                                                                                                                                                           @	
  $10/Share	
  
                                                                                              Poten>al	
  Investor	
  Liquidity	
  (3M	
  Dollars	
  @$3/SH)	
                             =	
  400M	
  MARKET	
  CAP	
  
           BUSINESS	
  MILESTONES	
  (36-­‐48	
  MONTHS)	
  	
  
          COMPLETE	
  product	
  development	
                                                Customer	
  Acquisi>on/Expansion	
                           Grow	
  Produc>on	
  Capabili>es	
  


              ESTABLISH	
  INITIAL	
  VALUATION	
  (20M)	
                              WAYPOINT	
  VALUATION	
  (60M)	
                     WAYPOINT	
  VALUATION	
  (200M)	
  
                 Ini>al	
  Customer	
  Base	
                                             Customer	
  Base	
  –	
  Grows	
  substan>ally	
        Start	
  Public	
  Offering	
  Road	
  show(6	
  months)	
  
                                                                                            Should	
  be	
  EBITDA	
  approximately	
  10M/yr	
      Should	
  be	
  EBITDA	
  approximately	
  20M/yr	
  

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DDR & Associates

  • 1. ENGINEERED  CORPORATE  STRUCTURE   Walker  Center   175  SOUTH  MAIN  ST.  15TH  FLOOR   SALT  LAKE  CITY,  UT    84111   medancy@ddrassociates.com   mdoron@ddrassociates.com   drees@ddrassociates.com       801-­‐303-­‐5736                                      801-­‐214-­‐9215      
  • 2. DDR  &  ASSOCIATES,  LLC   DDR  &  ASSOCIATES   DDR  &  Associates  was  formed  to  provide  broad-­‐based    solu>ons  to  our  clients  by  bridging  the  gaps  that  exist  between  tradi>onal  strategic  consul>ng,   legal,  financial  service  and  venture  capital  firms  to  facilitate  the  raising  of  capital.  We  accomplish  this  by  helping  our  clients  evaluate  all  the  poten>al   opportuni>es  that  exist  to  raise  capital  and  acquire  strategic  resources.       Our  approach  is  never  one  of  form  fiIng  your  needs  to  the  solu>ons  that  we  offer.    Instead  we  find  the  right  investment  channel  for  your  organiza>on.   We  then  help  you  prepare  the  informa>on  to  support  a  highly  targeted  and  proven  communica>on  approach  that  will  op>mize  your  opportunity  so  it   will  appeal  to  our  extensive  network  of  investment  channels  and  poten>al  partners.     We  focus  on  working  with  growing  and  emerging  mid-­‐capitaliza>on  companies.  Our  advisory  and  technical  experience  and  exper>se,  and  that  of  our   alliance  partners,  enable  us  to  provide  services  that  leverage  your  global  market  poten>al.     Our  clients  are  located  in  Utah  and  throughout  the  United  States,  as  well  as  overseas  in  China,  India,  the  United  Kingdom,  the  Netherlands,  and  other   interna>onal  loca>ons.  As  a  result,  we  have  extensive  experience  helping  our  clients  conduct  business  both  domes>cally  and  interna>onally.     DDR  uses  a  blended  approach  to  public  and  private  finance.    Our  clients  are  typically  development  stage,  however  each  business  must  be   fundamentally  based  and  able  to  move  to  a  na>onal  exchange  within  approximately  36-­‐48  months.    Early  sage  investors  expect  significant  returns,   therefore  the  DDR  team  works  to  incubate  each  client  to  carefully  blend  a  private  equity  approach,  basing  investment  on  current  non-­‐market  related   valua>ons,  recognizing  the  upside  alongside  a  company’s  business  execu>on.         Below  is  a  outline  of  services  and  criteria  within  DDR  &  Associates:     Vincent  &  Rees     Private  Equity  Criteria   Public  Equity  Criteria     Legal  Services  Provided          12  M  illion  Cminimum  blocks   ommi]ed       Should  be  able  to  make  na>onal     •   $50K   exchange  in  36-­‐48  months   Merger  &  Acquisi>ons          Par>cipants  may  choose  project     Should  be  able  to  earn  $0.5  -­‐  $1.00   Private  Placements        Ownership  or  controlling   per  share  EBITDA  in  36-­‐48  months   Securi>es  Law   interest     Management  team  should  have   Commercial  Law        Target  10%  net  annual  growth   proven  experience  to  mi>gate   Transac>onal  Legal  Services     execu>on  risk     Capitaliza>on  to  reach  earning   targets  should  be  25-­‐30M  or  less  
  • 3. DAVID  REES   MICHAEL  DORON   BIOS   David   M.   Rees   is   a   partner   in   the   Salt   Lake   City   firm   of   Vincent   &   Rees,   a   law   and   Michael  J.  Doron  is  a  visionary  corporate  leader  with  execu>ve-­‐level  experience   business   advisory   firm.     David   has   represented   and   worked   extensively   with   in   investment,   banking,   debt-­‐restructuring,   consumer   services,   and   land   numerous   finance   and   lending   ins>tu>ons,   assis>ng   with   the   due   diligence   development  at  small  to  large  organiza>ons.  Strategic  planner  using  background   process   for   lending   as   well   as   structuring   hundreds   of   debt   financing   as   CFO,   COO,   VP,   consultant,   and   lobbyist   to   devise   most   effec>ve   tac>cs   in   transac>ons.    David  has  many  years  of  experience  working  with  small,  medium   achieving   goals.   Adept   at   leading   business   development,   opera>ons,   and   all   and  large  companies  in  various  capaci>es,  including  in  mergers  and  acquisi>ons,   financial   aspects   to   mi>gate   risk,   increase   revenue,   and   drive   customer   arranging   and   structuring   financing,   opera>ons,   sales/marke>ng,   and   cross-­‐ sa>sfac>on.   Rela>onship   manager   with   track   record   of   raising   significant   funds   border   transac>ons.     David   has   assisted   many   companies   in   going   public   and   for  companies  and  non-­‐profits.     going  private,  raising  capital,  and  growing  sales  opportuni>es  within  the  US  and     interna>onally.     David   has   traveled   extensively   throughout   Asia   throughout   his   Currently   Michael   is   a   Managing   Director   with   Covalence   Solu>ons,     a   consul>ng   business  career.       company   specializing   in   mergers   and   acquisi>ons,   turnarounds,   supply   chain       management,   start-­‐ups,   and   venture   capital.   Covalence   Solu>ons   is   focused   on   David   is   also   currently   serving   as   a   member   of   the   Board   of   Directors   of   Learning   assis>ng   emerging   and   established   companies   that   have   the   poten>al   for   short   Through   Sports,   a   privately   held   educa>on   company   in   Birmingham,   Alabama;   term   posi>ve   cash-­‐flow   and   EBITDA.   We   seek   out   under-­‐valued   opportuni>es   and  as  a  member  of  the  Board  of  Directors  of  Shaka  Shoes,  a  publicly  traded  shoe   with   quality   assets,   superior   strategic   and   growth   prospects,   enabled   by   and  apparel  company  in  Kona,  Hawaii.   proac>ve  superior  management  and  Boards.           Among   other   previous   posi>ons,   David   has   served   as   CEO   of   Well   Renewal,   a   Michael   served   as   both   COO   and   CEO   of   a   publicly   traded   company   where   he   diversified   oil   and   gas   services   company   in   Tulsa,   Oklahoma;   CEO   of   English   oversaw  a  complete  turnaround  of  the  company,  concluding  with  a  $5MM  debt   Language   Learning   and   Instruc>on   System,   a   publicly   traded   educa>onal   restructuring  and  spinning  off  a  public  en>ty.   sofware   company   in   Sandy,   Utah;   as   a   member   of   the   Board   of   Directors   and     Vice  President  of  Strategic  Planning  for  iMall,  a  publicly  traded  Internet  company   His   previous   posi>on   was   both   as   CFO   and   COO   for   FSA,   a   Utah   Consor>um   in   Provo,   Utah   and   Los   Angeles,   California;   as   a   Vice   President   of   Investment   transac>ng   over   $92   million   annually,   and   specializing   in   land   development,   Banking   for   Catalyst   Financial   in   Connec>cut;   and   as   general   counsel   to   engineering,   design,   construc>on,   finance   and   marke>ng.   Michael’s   numerous  public  and  private  companies.         responsibili>es   at   FSA   included,   planning   and   direc>ng   all   aspects   of   the       organiza>on's   opera>onal   policies,   objec>ves   and   ini>a>ves,   with   a   focus   on   David   was   an   associate   in   the   Mergers   &   Acquisi>ons   and   Corporate   Finance   strategic,   tac>cal,   and   opera>ons   management.   Michael   was   primarily   departments   at   the   law   firm   of   Skadden,   Arps,   Slate,   Meagher   &   Flom   in   New   responsible  for  the  a]ainment  of  the  organiza>ons  short-­‐  and  long-­‐term  financial   York,  NY.       and  opera>onal  goals,  as  well  as  ensuring  future  growth.             David   received   his   B.A.   in   History   from   Weber   State   University   in   1990   and   his   Michael  has  also  worked  as  Private  Banking  VP  for  Bank  of  the  West,  managing,   J.D.  from  New  York  University  in  1993.   preserving  and  crea>ng  wealth  for  high  net  worth  individuals  and  companies.    He   worked   directly   with   Bank   of   the   West's   Asset   Management   Group,   Wealth   Investment  Group  and  Real  Estate  Investment  Trust  Group.     Michael   received   his   undergraduate   degree   from   the   University   of   Maryland,   College  Park,  and  graduate  degree  from  American  University  in  Washington  DC.      
  • 4. MICHAEL  DANCY   ASSOCIATES  &  DDR  Services   BIOS   Associates  includes:   Michael  Dancy  spent  the  last  ten  years  in  the  trenches  of  the  public  finance  and   corporate   structure   world   as   the   President   of   M.E.   Dancy   Consul>ng   Services,   •  Broker  Dealer  relaTonships   Inc.     Michael’s   client   list   included   numerous   BioMedical   firms,   an   IP   Broadcast   •  Access  to  Capital  markets   Television   Media   and   Network   Company,   an   Air   Cargo   Company   and   several   •  Merger  and  AcquisiTon  professionals   companies  developing  green  energy  solu>ons  including  an  environmental  energy   technology   company   focused   on   hybrid   drive   train   development   and   geothermal   •  SEC  PracTce  aorneys   power   development   and   technology   licensing   of   renewable   geothermal   electric   •  SEC  PracTce  AccounTng  Firms   power   plants   with   one   opera>ng   plant   in   southern   Utah   and   eight   ac>ve   and   early   stage   projects   in   four   western   United   States:   Utah,   New   Mexico,   Nevada   •  Public  and  Investor  RelaTon  Firms   and  Oregon,  as  well  as  a  concession  for  100,000  acres  in  Indonesia.       •  Brokerage  Firm  Market  Makers     Each   of   these   public   companies   underwent   significant   corporate   incuba>on   With  DDR  you  can:   including   the   placement   of   key   management   and   public   and   private   finance   on     Gather  compeTTve  intelligence  and  industry  insight  -­‐   their   way   to   be   acquired,   furthering   their   corporate   objec>ves   or   transi>on   to   na>onal  exchanges  such  as  the  New  York  Stock  Exchange.  Prior  to  his  experience   with  analy>cal  project  research     with   the   public   finance   world,   Michael   served   as   the   CEO   of   MedQuest     Benchmark  your  financial  performance  and  capital   Pharmaceu>cals  of  Utah.       structure  against  your  peers         Monitor  and  assess  risk  within  your  counterparty  banks,   Michael   spent   12   years   in   special   projects,   program   management   and   suppliers,  partners  and  clients     engineering  with  McDonnell  Douglas/Boeing,  working  on  numerous  government     Determine  your  strategic  growth  plan  and  iden>fy   and  commercial  programs  domes>cally  and  interna>onally.   poten>al  acquisi>ons,  partnerships  and  funding  op>ons         Gain  unique  transparency  into  mul>ples,  valua>on  and   Michael   received   a   Master   of   Science   degree   from   the   University   of   Southern   pricing  for  comparable  M&A,  equity,  bond  and  loan   California   in   Systems   Management   and   a   Bachelor   of   Science   degree   from   the   California  Polytechnic  University  at  San  Luis  Obispo  in  Aeronau>cal  Engineering.     transac>ons     Dancy’s   further   educa>on   path   includes   undergraduate   work   at   Pasadena’s     Monitor  global  market  developments  and  economic   California   Ins>tute   of   Technology   in   Mechanical   Engineering   and   Composite   indicators  that  impact  your  business     Design  and  Structural  Analy>cs  at  UCLA  (University  of  California  at  Los  Angeles).       IdenTfy  the  most  appropriate  funding  soluTon   and  reduce  your  cost  of  capital    
  • 5. Business  Services   Business  Process  Model  (DDR  Assists  with  the  IntegraTon)   BUSINESS  SUMMARY     IPO  Development   DTC  Filings   Current  Report  Filings  (10Ks  &10Qs)     PPM  Development       Capital  Forma>on  Strategy     SEC  &  Legal     Subscrip>on  Agreements     S1  IPO  Filings   FINRA  Filings   Funding  &  Contract  Reviews     Licensing  Development     JV  Development       Debt  Restructuring     Assist  company  to  complete  target  acquisi>ons     Business  Plan  Development   Core  Business     Market  Strategy  &  Research     Segmenta>on  Strategy   Assist  company  with  management  team     Mergers  &  Acquisi>on  Advisory     Roll-­‐up  Strategy   Develop  funding  strategies  for  growth  &  corporate  capitaliza>on     Opera>ons  Improvement     Supply  Chain  Improvement   Funding  Strategy     Exit  Strategies   Provide  project  funding  support  to  reach  corporate  goals     OperaTonal  Structure   Summary   DDR  &  Associates  offers  unique  solu>ons  and  services  to  its  clients  which   range  from  small  privately  held  companies  to  small  to  midcap  publicly   DDR  &  Associates   traded  companies  within  the  OTC,  NASDAQ,  AMEX  and  NYSE  markets.     Once  a  client  is  organized  on  a  firm  strategic,  financial  and  opera>onal   founda>on,  we  introduce  our  clients  to  select  members  of  our  investor   and  partner  network  that  have  an  expressed  interest  in  Public  Offerings,   Private  Placements,  Licensing  Agreements,  Debt  or  Exit  Strategy.   IPOs     Mergers   We  approach  your  business  as  though  it  is  our  own.  Our  success  can  only   and   Strategy  &   IR  &  Exit   be  measured  by  your  success.      Our  clients  benefit  from  our  long   Legal   standing  rela>onships  with  investors,  bankers,  corpora>ons,  VCs,  and   Capital   corporate  law  firms.  Our  commitment  to  ongoing  client  service,  quality   of  deliverables,  strategic  advice,  and  candid  feedback  has  ensured  the   Forma>on   best  possible  outcomes  and  is  the  founda>on  of  our  long-­‐term  strategic   alliances.  
  • 6. Typical  DDR  Deliverables  –  Companies  should  expect  the  following  when  through  the  DDR  process   TYPICAL  DDR  DELIVERABLES   The  basic  error  made  by  most  private  companies  is  not  beginning  early  enough  to  prepare  for  a  private  financing,  or  a  public  offering  as  part  of  a  transi>on  to  a  na>onal   exchange.  The  result  is  untold  millions  lef  on  the  table,  or  worse,  transac>ons  are  never  consummated.    The  seeds  of  a  successful  na>onal  exchange  lis>ng  are  sewn   months/years  in  advance.    Although  Public  offerings  are  each  dis>nctly  different  processes,  the  people  signing  the  checks  ul>mately  all  need  to  see  the  same  basic  things  in   or  about  a  company,  irrespec>ve  of  the  type  of  transac>on.  The  following  are  steps  that  don't  cost  a  lot,  but  can  make  a  huge  difference.     CLEAN  UP  THE  BALANCE  SHEET   The  first  financial  statements  given  to  poten>al  investors  or  buyers  set  the  stage.  Subsequent  revisions  are  at  best  viewed  with  skep>cism.  If  owners  want  to  pull  out  excess  cash  or   retain  personal  ownership  of  real  estate,  equipment,  copyrights  or  patents,  get  them  off  the  balance  sheet  now.    Loans  to  the  company  from  shareholders  should  be  replaced  by   bank  debt,  even  if  the  shareholder  has  to  pledge  the  company’s  payoff  as  addi>onal  collateral  for  the  new  bank  loan.  Receivables  due  from  officers  or  shareholders  should  also  be   cleared  up.    It  is  important  to  “come  clean”  with  a  company’s  equity  structure  at  the  onset.  This  promotes  trust  between  the  balance  sheet  and  poten>al  investors.    Investors  want  to   make  sure  there  are  no  “side  deals”  that  exist  which  might  nega>vely  influence  their  equity  posi>on.     HAVE  AUDITABLE  FINANCIALS   Audited  financials  add  value  and  may  make  the  difference  between  doing  the  deal  or  not.  (For  almost  all  IPO's  at  least  two  full  years  of  audited  statements  are  mandatory.)    If  your   financials  aren’t  audited,  at  a  minimum  have  a  credible  CPA  observe  year-­‐end  inventory  and  file  it  away.  The  cost  is  nominal,  and  it  usually  makes  a  retroac>ve  audit  possible  if  other   accoun>ng  records  are  in  order.       MANAGE  THE  INCOME  STATEMENT   Investors,  buyers  and  underwriters  all  look  for  consistent  earnings  and  growth.  Peaks  and  valleys  make  them  nervous.   Earnings  and  growth  to  a  degree  can  be  managed  within  the  bounds  of  generally  accepted  accoun>ng  principles  (GAAP).  Tax  deferral  is  no  longer  the  main  objec>ve.    Spikes  and  dips   in  year-­‐to-­‐year  profits  reduce  credibility  and  value,  but  in  a  smaller  company  can  be  smoothed  out  by  increasing  or  decreasing  reserves,  giving  or  postponing  bonuses  or  capitalizing   or  expensing,  where  the  op>on  exists.     Also,  within  bounds  of  accoun>ng  rules  it  is  perfectly  legi>mate  for  financial  reports  to  be  different  from  tax  returns.   Income  statements  can  be  "recast"  afer  the  fact  to  add  back  discre>onary  expenses  such  as  excess  owners'  compensa>on  and  perks.  If  an  IPO  is  the  objec>ve,  however,  high-­‐  >cket   perks  should  be  eliminated  now  because  you  can’t  use  recast  financials  in  an  IPO.  Every  $1  spent  in  a  year  can  reduce  the  value  of  the  company  in  an  IPO  by  $10,  $15  or  more.  If   private  investment  or  sale  is  a  more  likely  goal,  at  least  keep  discre>onary  expenses  readily  iden>fiable  so  recast  statements  are  easy  to  track  and  reconcile.       FILL  GAPS  IN  MANAGEMENT   Most  investors,  underwriters  and  buyers  consider  management  their  top  priority.  Fill  gaps  in  management,  either  internally  or  from  the  outside,  sooner  rather  than  later,  and  give   people  already  on  board  the  right  >tles.  Companies  with  no  Vice  Presidents  make  management  look  thin,  and  managers  with  60  days  tenure  aren’t  par>cularly  inspiring.    Also,  there   should  be  at  least  the  blueprint  of  a  succession  plan  in  place,  and  senior  management  should  have  meaningful  and  well  thought-­‐out  answers  as  to  their  future  inten>ons  and   expecta>ons.    Key  execu>ves  should  have  professionally  prepared  employment,  op>on  and  incen>ve  agreements  in  place  before  discussions  start.  Seek  outside  help  to  determine   what's  customary  given  your  circumstances  and  considered  acceptable  to  investors,  buyers  or  underwriters.     POSITION  THE  COMPANY  FOR  THE  RIGHT  COMPARISONS   Investors  and  buyers  judge  by  comparison.    Maintain  a  running  comparison  of  your  opera>ng  and  financial  sta>s>cs  vs.  those  of  your  peers  and  compe>tors.  Prospectuses,  10K’s  and   annual  reports  are  excellent  sources,  as  are  trade  associa>ons  and  bankers'  industry  profile  books.    A  fair  comparison  may  require  changing  your  accoun>ng  categoriza>ons.    DDR  will   study  security  analysts’  reports  on  companies  in  your  industry  and  determine:    a)  which  similari>es  you  want  to  reinforce,  b)  which  you  should  distance  yourself  from;  and  c)  how  to   accomplish  that.    Also,  try  to  determine  a  range  of  values  for  your  business  in  the  context  of  a  sale,  financing  or  IPO,  based  on  what  you  can  glean  from  public  and  trade  sources.  
  • 7. Typical  Projected  Timeline   TYPICAL  DDR  CLIENT  -­‐  PROJECTED  TIMELINE     PUBLIC  SEC  FILING  PROCEDURE       PUBLIC  COMPANY  MILESTONES  (36  MONTHS)   COMPLETE  10K/Q  AND  OTHER  SEC  FILINGS     COMPLETE  S1  REGISTRATION   RESPOND  TO  S1  COMMENTS  FROM  SEC   SIT  QUIETLY  AND  INCUBATE  COMPANY   CONDUCT  INTERNAL  FINANCE  AUDITS   MAKE  APPLICATION  TO  DTC  AND  FINRA   MAKE  APPLICATION  TO  NATIONAL  EXCHANGE   INVESTMENT  MILESTONES  (36  MONTHS)   INITIAL  VALUATION  OF  20M     500K  SHARES  ISSUED  @  $1   5M  SHARES  ISSUED  IN  STAGES  COMMENCERATE  WITH  BUSINESS  @  AVG  $3   INITIAL  DILUTION  (20M  SHARES)   SECONDARY  DILUTION  (20M  SHARES  @$5)   500K  SHARES  –  36  month  incuba>on  CAPITAL   (SECONDARY  AT  TIME  OF  NATIONAL  EXCHANGE)   5M  SHARES  –  18-­‐24  MONTH  ACQUISITION  CAPITAL   12.5M  FOUNDER  SHARES     40M  SHARES  ISSUED  -­‐  $5/SH  SECONDARY   2M  DDR  SHARES  –  TRANSACTION  FEE   =  200M  ADDITIONAL  MARKET  CAP   AFTER  24  MONTHS   48  Month  Projec>on   @  $10/Share   Poten>al  Investor  Liquidity  (3M  Dollars  @$3/SH)   =  400M  MARKET  CAP   BUSINESS  MILESTONES  (36-­‐48  MONTHS)     COMPLETE  product  development   Customer  Acquisi>on/Expansion   Grow  Produc>on  Capabili>es   ESTABLISH  INITIAL  VALUATION  (20M)   WAYPOINT  VALUATION  (60M)   WAYPOINT  VALUATION  (200M)   Ini>al  Customer  Base   Customer  Base  –  Grows  substan>ally   Start  Public  Offering  Road  show(6  months)   Should  be  EBITDA  approximately  10M/yr   Should  be  EBITDA  approximately  20M/yr