Marketing Virtual Reference

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Here's a short presentation I did for OCULA on marketing in libraries. After the presentation, I participated in a panel discussion.

Educação Negócios Tecnologia

Successful Strategies
for Marketing
Virtual Reference

M.J. D’Elia
University of Guelph
OCULA Workshop
November 4, 2005

University of Guelph
Virtual Reference
Launch Campaign
2003

Promoting a new service is always sexier
than advertising an existing one.

M.J. D’Elia
mdelia@uoguelph.ca
Academic Liaison Librarian
Engineering, Economics, Marketing
University of Guelph

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