eMetrics Toronto 2009

Advanced Paid Search Optimization and Analytics

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

Overview of Attribution ,[object Object],[object Object],[object Object],[object Object],[object Object],June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

Who Deserves Credit? June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics 1 Paid Search Home Page Product Page 2 3 rd Party Ad Home Page Product Page Shopping Cart 3 Bookmark Home Page Product Page Shopping Cart Purchase

Before Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

June 8, 2009 Search Marketing Session: SEO

[object Object],June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

Future of Paid Search Analytics ,[object Object],[object Object],[object Object],June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

Questions? ,[object Object],[object Object],[object Object],[object Object],June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics

eMetrics Toronto 2009

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eMetrics Toronto 2009