7.
<ul><li>When Google Analytics detects this variable, it will retain the first campaign's information, regardless of which links the user later followed to arrive at the conversion. </li></ul>June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics
9.
Future of Paid Search Analytics <ul><li>Not How, but How much Attribution </li></ul><ul><li>Touch Point Analysis </li></ul><ul><li>Pay Per Tweet </li></ul>June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics
10.
Recap <ul><li>Definition of Attribution </li></ul><ul><li>What to Address Before Setup </li></ul><ul><li>Understand Your Business </li></ul><ul><li>Analytics Tools Can Help </li></ul><ul><li>Future of Paid Search Analytics </li></ul>June 8, 2009 Advanced Paid Search & Analytics: Attribution, Future Paid Search Analytics