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© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
What I’ve learned from 15+ years in open source
Matt Asay
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
What open source does so well…
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
What open source promised to end…
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
What a difference 10 years makes
4
“There's been a stunning and
irreversible trend in enterprise
infrastructure….No dominant
platform-level software
infrastructure has emergedin the
last ten years in closed-source,
proprietary form.”
- Mike Olson, Chief Strategy Officer, Cloudera
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
OPEN SOURCE HAS WON!(Open source businesses have not.)
5
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
It’s all your fault
6
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
The open source dilemma
7
Customer
profitability
Customer need
for support
subscription
Year 1 Year 2-3 Year 4+
Startup raises $50M
or bought for $100M+
Customer opts
not to renew
Startup is shuttered
or sold for scrap
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
That dilemma is now much, much worse
8
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
Monetizing free gets harder and harder
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
So what have companies done?
10
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
Option 1: Support disguised as “subscription”
11
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
Option 2: Proprietary software disguised as “open source/core”
12
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
Open Core: Broken by design
13
“The open core development model…simply does not work. It is a
narrowly-cast version of open source that only stands as a matter of
corporate convenience for technology providers who continue to
hold on to antiquated proprietary offerings, delivering minimal
innovation.”
- Ashesh Badani, VP & GM, Red Hat
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
Option 3: Completely open, completely closed
14
“You can no longer win with a closed-source
platform, and you can't build a successful stand-
alone company purely on open source….
Platform software has to be open source….
But pure-play open source companies never
survive. That's a law of nature….
[So we offer] complementary tools and layered
offerings that let customers run that pure open
source platform better, more affordably, getting
more value out of it.”
- Mike Olson, Chief Strategy Officer, Cloudera
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
Option 3.1: Communities of vendors
15
“[Foundations] pay for all of
the infrastructure to create
these projects, to help govern
these projects so that the
intellectual property doesn’t
fall into one particular for-
profit entity or another but
remains a neutral entity for
decades to come.”
- Jim Zemlin, Exec. Director, The Linux Foundation
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
Option 4: Don’t sell open source
16
© 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential.
@mjasay
17

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OSCON 2016 - Lessons learned from 15+ years in open source - Matt Asay

  • 1. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. What I’ve learned from 15+ years in open source Matt Asay
  • 2. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. What open source does so well…
  • 3. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. What open source promised to end…
  • 4. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. What a difference 10 years makes 4 “There's been a stunning and irreversible trend in enterprise infrastructure….No dominant platform-level software infrastructure has emergedin the last ten years in closed-source, proprietary form.” - Mike Olson, Chief Strategy Officer, Cloudera
  • 5. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. OPEN SOURCE HAS WON!(Open source businesses have not.) 5
  • 6. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. It’s all your fault 6
  • 7. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. The open source dilemma 7 Customer profitability Customer need for support subscription Year 1 Year 2-3 Year 4+ Startup raises $50M or bought for $100M+ Customer opts not to renew Startup is shuttered or sold for scrap
  • 8. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. That dilemma is now much, much worse 8
  • 9. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. Monetizing free gets harder and harder
  • 10. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. So what have companies done? 10
  • 11. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. Option 1: Support disguised as “subscription” 11
  • 12. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. Option 2: Proprietary software disguised as “open source/core” 12
  • 13. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. Open Core: Broken by design 13 “The open core development model…simply does not work. It is a narrowly-cast version of open source that only stands as a matter of corporate convenience for technology providers who continue to hold on to antiquated proprietary offerings, delivering minimal innovation.” - Ashesh Badani, VP & GM, Red Hat
  • 14. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. Option 3: Completely open, completely closed 14 “You can no longer win with a closed-source platform, and you can't build a successful stand- alone company purely on open source…. Platform software has to be open source…. But pure-play open source companies never survive. That's a law of nature…. [So we offer] complementary tools and layered offerings that let customers run that pure open source platform better, more affordably, getting more value out of it.” - Mike Olson, Chief Strategy Officer, Cloudera
  • 15. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. Option 3.1: Communities of vendors 15 “[Foundations] pay for all of the infrastructure to create these projects, to help govern these projects so that the intellectual property doesn’t fall into one particular for- profit entity or another but remains a neutral entity for decades to come.” - Jim Zemlin, Exec. Director, The Linux Foundation
  • 16. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. Option 4: Don’t sell open source 16
  • 17. © 2015Adobe SystemsIncorporated. AllRightsReserved. Adobe Confidential. @mjasay 17