With the abundance of platforms available to connect with your customer, some may consider email marketing an outdated format to reach their target audience. However, email is the most preferred channel for Millennials, and 77% of consumers said they prefer to receive permission-based marketing communications via email.

1. Email Marketing

2. • With the abundance of platforms available to
connect with your customer, some may consider
email marketing an outdated format to reach
their target audience. However, email is the most
preferred channel for Millennials, and 77% of
consumers said they prefer to receive permission-
based marketing communications via email.

3. Why is email marketing
here to stay?

4. It is targeted.
• Email goes directly into the customer’s inbox.
At the very least, they will see the title and who
sent it to them before electing to continue or
delete it.

5. You have permission.
• At one point or another, the customer has provided
you their email address; therefore, they are more
inclined to interact with you.

6. It is easy to monitor.
Unlike print and traditional direct marketing, email
marketing allows you to track how many people
opened your email campaigns and see exactly what
they clicked.

7.
What are the basics of a
solid email campaign?

8. Be Relevant.
• Focus on your customer’s interests to communicate
in a way that resonates.

9. Subject lines are important.
• Today’s highly connected consumer is bombarded
with emails on an hourly basis, many of which are
deleted before they are even read.
• Studies indicate that subject lines that are concise
(less than 50 characters) and straightforward have
a higher open rate.

10. Results from Mail Chimp

11. Include a call to action.
• Highlighting an offer to entice your customer is
not pushy as long as the content is relevant.

12. Measure your results.
• Figure out what your customer likes and keep
doing it.

13. Email marketing
is still relevant.
• When was the last time you checked your email?
• Which ones did you open?