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LinkedIn 101:
Creating and Using Your Social Network
Business Women’s Round Table
June 18, 2009
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Agenda
• Introduction
• Objectives
• Why Use LinkedIn?
• Ways to Use LinkedIn
• Questions
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Why Use LinkedIn?
“The average number of LinkedIn connections for people who work at Google
is forty-seven.
The average number for Harvard Business School grads is fifty-eight, so you
could skip the MBA, work at Google, and probably get most of the
connections you need.
People with more than twenty connections are thirty-four times more
likely to be approached with a job opportunity than people with less
than five.
All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them
are represented by director-level and above employees.”
-- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D
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Objectives of this Session
• Enhanced knowledge of why LinkedIn, and social
networks are important
• Learn ways to use LinkedIn, rather than just “being
there”
• Begin thinking about the creation of a plan for
developing and using your network, strategically and
effectively
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What is LinkedIn?
• A business-oriented social networking site
• An interconnected network of professionals in more than
170 industries and 200 countries
• The average age of the LinkedIn user is 41
• Average salary is $110,000
• Men and the 24-35 year-old demographic are more
likely to use LinkedIn
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Latest LinkedIn Facts:
• LinkedIn has over 41 million members in over 200
countries and territories around the world.
• A new member joins LinkedIn approximately every
second, and about half of our members are outside the
U.S.
• Executives from all Fortune 500 companies are LinkedIn
members.
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Find a New, (or Better) Job
• It is who you know
• Make your resume easily searchable
• Ask for introductions
• Request endorsements and offer them to others
• Keep your name top-of-mind with connectors and
people who may be hiring
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LinkedIn in Plain English
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Ways to Use LinkedIn
• Increase your visibility
– By adding connections, you increase the likelihood
that people will see your profile first when they’re
searching for someone to hire or do business with
– In addition to appearing at the top of search results,
people would much rather work with people who their
friends know and trust
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Ways to Use LinkedIn
• Increase your ability to connect
– Include past companies, affiliations, interests and education
– Add your LinkedIn profile link to e-mail signatures and online
profiles
– e.g., http://www.linkedin.com/in/marijeanjaggers
• Bump up your Google juice
– Allow search engines to index your LinkedIn profile
• Create a public profile and select “full view”
• If you’re not a blogger, or do not have a Web site, use your
customized LinkedIn URL (see mine above) when you
comment on blogs or online articles
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Ways to Use LinkedIn
• Perform a reference check
– Does LinkedIn profile match resume?
– Does the candidate have recommendations? Have they given any?
• Ask for advice or referrals
– Answers section can be a wealth of information and resources for your
industry or your career path
– Increase your credibility in your field and demonstrate your thought
leadership by replying to questions related to your industry, or to which
you can respond intelligently
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Prospects: Local Company Search
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LinkedIn Connection Example
• Find people you know in targeted companies
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Good Invitation to Connect
As you may know, I resigned my position as [TITLE & COMPANY]. It
was a rich experience and I value the privilege of access to a very high
level of thought leadership during my years there.
Recently, I have begun to work with the [COMPANY] to [DETAILS OF
JOB AND INDUSTRY] Using “best practice” as a baseline, we are
looking at regional, national and international models that use an
integrated approach to create successful outcomes.
As I value our relationship and appreciate the depth of experience you
bring to your profession, please join my network so we can stay in
touch on this and more.
Warm regards,
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Steps to Take
• Today – upload your e-mail contacts from all sources
• Today – get your profile to 100% by completing all of your
information and adding a photo
• Next week – write a recommendation for a colleague, partner or
friend (and hope they return the favor
• Next week – create a schedule for yourself to ask one new person
a week for a recommendation
• Going forward, each time you get a new contact’s card, enter them
in
• Each week, spend about 10 minutes researching new, desired
contacts or prospect companies
• When necessary, UPDATE your profile and keep it current
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