Ambassador you for caar 2012
•Transferir como PPTX, PDF•
1 gostou•651 visualizações
Recomendados
Recomendados
Mais conteúdo relacionado
Mais de Jaggers Communications
Mais de Jaggers Communications (15)
Último
Último (20)
Ambassador you for caar 2012
- 1. Using Social Media to Build your Brand
- 2. The State of Social Media Q4 2011 • Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet. • 274.2 million Americans have internet access. • Pinterest is the emerging social network with 4.5 million unique visitors in October, 2011. • Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs. • Americans spend more time on Facebook than they do on any other U. S. website. • Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
- 3. Why Integrate Social Media? • Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
- 4. The Tools and How They’re Used Connect Listen Engage Publish
- 5. Home Base
- 6. Listen -- Tools The quickest way to monitor content on the social Web is to use a feed reader.
- 9. Connect • Find people like you, or those who share community interests and expand your network • Read lots of content, follow the communities’ blogs • Learn who makes up your network; who are fans and followers? • Enter contacts regularly into your social networks.
- 13. Engage 1. Reward fans 2. Be helpful 3. Connect your network 4. Endorse others 5. Produce frequent, quality content 6. Create meaningful, long-lasting relationships
- 14. Engage: Facebook
- 15. Engage: Facebook • Use 3rd Party app for ALL promotions. • Update to new timeline page profile: use timeline feature to tell the story of the Newsplex. • Post as Newsplex; comment as individuals. • Schedule responsiveness and engagement with on-air personalities. • Consider personal brand pages.
- 18. Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
- 20. Strategies Minimize time - Maximize Engagement • Helpful tools: – OneForty – Bufferapp – Tweetdeck – Hootsuite
- 21. The Ins and Outs of Twitter • The “Rules” – Written and Unwritten • The “Lingo” & making it work for you – DM -- MT – RT -- .@ –@ -- tweet-ups –# -- twtvite, twitpic, etc.
- 22. Don’t • Only “push” • Publish only your own links • Be a robot • Ignore replies • Have zero friends • Leave profile or photo blank
- 23. Do • Understand the difference between personal and private. – Nothing private ever goes online. Ever. • If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them. • Tweet with your audience and intentions in mind.
- 24. Don’t • Don’t block people following you unless they are obnoxious spammers (in which case, block away). • Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow. • Don’t regurgitate endlessly. • Use AutoDM’s. • Just push out your content — engage.
- 25. Minimize time - Maximize Engagement • Helpful tools: – Hubspot – Tweetdeck – Hootsuite – Bufferapp
- 26. Measurement
- 28. Trending Hashtags Who's #notguilty about eating all the tasty treats they want?!"
- 32. Crisis Communication Basics • Own up when caught • Apologize quickly • If appropriate, make amends, fix what’s wrong, and begin the process of restoring faith in your brand • Be sincere • No, you can’t delete tweets
- 33. Publish Small Businesses That Blog Get 55% More Website Visitors – Tell the story behind the story – Capture search engine results – Share your information in a compelling way – Produce content to share across networks – Create brand loyalty
- 35. Questions? Thank You! mjaggers@jaggerscommunications.com www.jaggerscommunications.com