Garden Centre Radio provides an in-store radio service for garden centres to play music and broadcast messages. Research shows music can positively influence customer behavior by increasing brand affinity, dwell times, and sales. It also improves employee productivity. Their radio system profiles music to the centre and customers. It allows centres to communicate key messages, direct customers to promotions, and reinforce marketing campaigns. The service aims to drive footfall, increase spend and customer retention through ambient music and targeted messaging.

1. GARDEN CENTRE RADIO

2. WE
Pump up the atmosphere with profiled music
Communicate your key facilities, sales messages &
customer service announcements
Help shoppers find the products they need & give
advice with relevant seasonal horticultural
messages
Increase dwell times and encourage revisits
Drive footfall around the centre to your chosen
promotional spots
Provide great music & ambience - No annoying DJ
Presenters constantly talking
Generate Income from radio ad sales
Reduce time - No more changing CD’s & staff
music choice – reliable, efficient & very effective

3. SOUND MATTERS
Sound generates feelings and emotions, feelings and emotions
drive behaviour
We use sound to influence retail behaviour from increasing
shopper dwell times and spend, to providing an ambience that
staff really want to work in, creating a positive uplift in their
experience and improved customer satisfaction ratings

4. INCREASE BRAND AFFINITY
72% say
playing good
music
significantly
improves the
image of the
store

5. INFLUENCE BEHAVIOUR
76% believe they
can positively
influence the
behaviour of
customers
through playing
music

6. INCREASE DWELL TIMES
60% of
shoppers said
they would
spend more
time instore if
they hear
music they like

7. INCREASE SALES
“...more than a
33% of customers
would be willing
to pay 5% more
for products &
services from
businesses that
play music”

8. INCREASE PRODUCTIVITY
61% of retailers
agree that playing
music increases
employee
productivity

9. MUSIC
Music is a proven media for increasing dwell times
No more piped or satellite music
Music is profiled to your centre & customers

10. MESSAGES
Centre Radio provides professionally scripted content &
voiceovers to subtly deliver your key messages
With full scheduling capability our system will give you the ability
to communicate with shoppers in an automated, professional and
scheduled manner
Direct shoppers to promotional items or provide general signposting
Precisely announce closing times and trading hours changes (e.g. Bank Holidays)
Enforce policies where required (no smoking) by regular scheduled messages
Inform customers of all Facilities & Services
Significantly increase sales of Gift Vouchers
Deliver increase ROI on sales

11. MARKETING
Drive footfall to key promotional
points
Include content from suppliers to
support in house promotions &
increase product & service
awareness
Reinforce your current marketing
messages
Pre promote & build interest in
forthcoming events & promotions
at your centre
Promote by time of day, day of
week, or any date parameters

12. AT YOUR SERVICE
Client area allows instant reporting on
music & messaging playlists & ability to add
or adapt current messages.
Newsletters provide up to date content
ideas and news to keep you informed
Dedicated account managers and out of
hours technical support

13. PRODUCTION
We have a fully equipped recording suite
We can convert existing radio ads
We will create & produce an ad for you,
with creative, scriptwriting and advice
on how to get the most from each
campaign

14. KEY BENEFITS OF CENTRE RADIO
• Provides a low cost & effective communication
tool at the point of purchase to help increase in
store spend, dwell times, repeat visits and
customer retention
• Creates a positive ambience and drives footfall
• Helps your customers get what they need, and
highlights all promotional opportunities
• Refreshed content stimulates interest amongst
customers and motivation amongst staff
• Digital quality and professional sound for your
centre.
• A clever customer service and branding tool

15. GET IN TOUCH
020 8931 9300
WWW.CENTRERADIO.CO.UK
SAYHELLO@CENTRERADIO.CO.UK