Мобильная реальность. Этот новый дивный мир

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Как, к кому и сколько мобильных устройств и приложений пришло в наш мир Как веб-разработчикам и веб-компаниям адаптироваться и выигрывать на мобильности Рассвет приложений и закат сайтов или мирное сосуществование

Tecnologia Negócios

Устройства, под
ключенные
к сервисам
50 billion

200
201
3 201
0
5 202
0

1млн+ приложений сегодня
15000 новых каждую неделю

Mobile App Usage Overtook Online in 2011

U.S. mobile apps vs. web consumption, minutes per day

WEB BROWSING MOBILE APPS
94
81 MINUTES

70 66 74 MINUTES 72
64 MINUTES
MINUTES
MINUTES MINUTES
MINUTES

43
MINUTES

1 2 3 4

Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only

Mobile Apps Dominate Time Spent on Smartphones

Share of time spent on smartphones

More than
18.5%
Browser
80%
of mobile minutes
81.5% are spent in apps
Apps

Source: comScore, March 2012

When I’m introspective about the last few
years I think the biggest mistake that we
made, as a company, is betting too much on
HTML5 as opposed to native… because it just
wasn’t there. … We burned two years. That's
really painful.

Mark Zuckerberg, CEO of Facebook
Sept 2012

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Мобильная реальность. Этот новый дивный мир

6. Устройства, под ключенные к сервисам 50 billion 200 201 3 201 0 5 202 0

9. 1млн+ приложений сегодня 15000 новых каждую неделю

10.

11. Mobile App Usage Overtook Online in 2011 U.S. mobile apps vs. web consumption, minutes per day WEB BROWSING MOBILE APPS 94 81 MINUTES 70 66 74 MINUTES 72 64 MINUTES MINUTES MINUTES MINUTES MINUTES 43 MINUTES 1 2 3 4 Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only

12. Mobile Apps Dominate Time Spent on Smartphones Share of time spent on smartphones More than 18.5% Browser 80% of mobile minutes 81.5% are spent in apps Apps Source: comScore, March 2012

13.

14. С 1

15. С 1

16.

17.

18.

19.

20. Source: Kantar

21.

22. Source: Staples

23.

24. When I’m introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. … We burned two years. That's really painful. Mark Zuckerberg, CEO of Facebook Sept 2012

Мобильная реальность. Этот новый дивный мир

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