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#MIVACON15
Social, Facebook,
Retargeting
OH MY!!!
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45%
Only 45% of our decisions are made
consciously.
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Creatures of Habits
One of the GREATEST truisms of human
behavior.
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#Borg Mouse!
Wired mice in a T-Shaped maze with
chocolates at one end were studied
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How To Drive A Stick
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image: samuelthomasdavies.com
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Habit Yep
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How to Replace a Habit
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The have done experiments where they
trained the rats unit habit and then MOVED
the chocolate…
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Which Test Won?
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https://www.youtube.com/watch?v=4-kAIHN6qYY
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https://www.youtube.com/watch?v=4-kAIHN6qYY
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The Right Offer Rules
The more specific the offer the better the
conversion from the ad.
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1000 Points of Clicks
The New Ad Age of the Facebook Pixel
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I Know All About You
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What is Retargeting?
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Retargeting Is NOT New
Public Records are public - Things like
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Why Retargeting is important?
WCA (website custom audiences is a
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Tony Dungy
Champions don’t do extraordinary things,
they do ordinary things, but they do them
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The Email/Social Habit
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