Social media is free, joining Facebook is free, creating a page is free, however getting engagement has a price tag on it. Is that a bad thing? Social media marketing effectiveness can be greatly increased with a small ad budget. As organic social reach decreases, paid reach is actually better. It may seem counter-intuitive but learning to drive sales with paid advertising is the new normal for social marketing. Learn how to manage, captivate, dominate and convert your community with targeting sales-driven advertising.
19. #MIVACON15
Retargeting Is NOT New
Public Records are public - Things like
business license, arrest records,
foreclosures, even baby births.
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Why Retargeting is important?
WCA (website custom audiences is a
Facebook advertising feature that will allow
you to run ad to individuals who have
visited your site.
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- Target by pages visited
- By keyword in URL
- One page but not another
- Endless possibilities!
…but WAIT there’s more!
29. #MIVACON15
Tony Dungy
Champions don’t do extraordinary things,
they do ordinary things, but they do them
without thinking too fast for the other team
to react. They follow the habits they’ve
learned.
38. #MIVACON15
How Would…
- Earning more mindshare
- Investing LESS time on social
- Earning greater engagement
- Growing the funnel
- More qualified leads
- Greater insight into your social
analytics
…Change your business?