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Welcome – thank you. To Brian and Betsy. Why we’re here tonight. For how long. Brian, Betsy, Tom and I started talking earlier this spring on how we could lervage the best of Bose and its innovative culture to be part of MIT…
We’ll start with pitches. Did everyone get pizza? There are lots of ideas, they’re happening all over the world and each endeavors is different. I can make no guarantees that we’ll identify how to move Mount Everest by the end of the evening. But I can say, our hope for the evening is to inspire insights and dialogue between Bose employees and the teams featured here tonight. Be open. To something new. What looks viable from one context may not be true from another. Don’t feel you need the answers; but ask questions – even if you can’t weigh in on a specific project. Choreography… Teams – where to go…
Hi everyone, my name is Cole Shaw, and I am one of the co-leads of the Imaginate | Diiaki workshops. Our goal is to improve 21 st century skills in emerging markets like Mexico, Brazil, and Chile, and inspire students to become innovative thinkers and entrepreneurs. We do this by partnering with local universities to run multi-week, hands-on product design workshops that make university students apply their book-smarts to solving real-world problems. We believe that the types of skills they develop are also attractive to companies, who anecdotally report having a lot of difficulties identifying talented employees in emerging markets (and the US). Tonight, we want to learn more about how to bring value to companies like Bose, that operate in emerging markets.
IDEA : Working with communities around the world to develop and sell high value, locally sourced natural products, focusing on sustainable communities that grow and harvest their own natural pigments in order to increase income generation and create jobs for the local people. PROBLEM : In remote communities across the world, people often do not have access to sustainable sources of income. By developing new products, they could meet the strong demand for natural products in the developed world. SOLUTION: In the mountains of India, we found a way for rural communities to increase their income and generate employment by using byproducts of the textile dyeing process to create naturally dyed crayons from abundant locally sourced materials. Not only do the crayons provide a new source of income but they are also environmentally friendly and locally sustainable. Our goal is to replicate this process with other organizations and ultimately to adapt this process to other products. BUSINESS MODEL Instead of working with local communities around the world to develop products that are aimed at the base of the pyramid, we work with communities to develop and sell their products to a high-end market. Because these products will be relatively inexpensive to produce but will be high quality, they can sell for a relatively high profit margin. Depending on our involvement with the product ’s development, we would get a share of the profit. SECRET SAUCE We have been working with a community in the Himalayas in India for the past year and developed two iterations of natural dye crayons that we are helping the community to do pilot sales for. Based on experience with this product and an understanding of what other possible products we could develop with similar ingredients, we could either work with other organizations on crayons or wax-based products or the same organization with different products such as pastels or other art supplies.
Find a team – or two. Just to keep it moving. We’ll remind you in 20 minutes, that you’re welcome to switch.
Speed Mentoring with Bose Corporation + MIT IDEAS Global Challenge
SPEED MENTORSHIP wit h14 NOV 2012 – MIT SLOAN
Tonight Ask questions Rule of two feet Explore and learn At the end, we’ll reflect back on the evening.
BurehHand Crafted Beltsfrom Sierra LeoneWhere we are: Looking for help with:• 11K in crowd-funding • defining our brand• 1 retail outlet • marketing and all things similar• 100 belts per week capacity • distribution strategy
Need feedback on:• School board support for teacher-student programsin public high schools•Designing training program for high school students
• Fund raise (from large corporations to NGOs)• Product adaptation in emerging market• Strategy for startup to make a deal with large corporations Weini Qiu, Sneha Khullar, Emmanuel Brace www.impactprojects.net
IndianRagaAn online platform to help upcoming musicians find professional opportunities www.indianraga.in Questions: 1.Bose Corporation being a pioneer in technology for audio and entertainment industry we’d like to understand what kind of technology intervention we can have through IndianRaga to solve an existing pain point - live streaming, video on demand, mobile apps, sound and video quality, online training? 2.What are the challenges of technology and adoption? 3.Online marketing and building audiences and customer loyalty across various platforms. How to build these up? 4.Pricing of products and services for online platforms. How should we think about segmenting our customers, and who should pay for what? Should there be a subscription fee and educational videos part of it, or should we charge on a pay-per-use model? 5.Design - What are some key features or highlights of product design for an e-commerce platform, and what should we keep in mind about the user experience? Achievements: Winner US Creative Business Cup 2012, representative to Global Entrepreneurship Week 2012, Copenhagen Winner MIT IDEAS Global Challenge Community Choice Award 2012 Grants Awardee, MIT Council for the Arts
Interactive Retinal Imaging Using Computational Photography To Fight BlindnessSimple, fast, non-invasive, low-cost retinal health screenings Team Name: RetiCue Advice on Design, Manufacturing, Distribution
Inspired By NatureWorking with communities around the world to develop and sellhigh value, locally sourced natural products in order to increase income generation and create jobs for the local people. Kristin KagetsuProblem Solution In remote communities across the world, In remote communities across the world, By developing new products, communities By developing new products, communities people often do not have access to people often do not have access to could meet the strong demand for natural could meet the strong demand for natural sustainable sources of income. sustainable sources ofincome income. income products in the developed world. products in the developedworld world. worldBusiness ModelAdvise and work with communities to develop and sell their products to aahigh-end market. Advise and work with communities to develop and sell their products to high-end market. Current Product: Looking For Advice On: Crayons •• Developing aamarket for services Developing market for services •• Branding and marketing for product Branding and marketing for product •• Building aasolid team Building solid team •• Setting up/identifying sources for third Setting up/identifying sources for third party distribution party distribution
WHAT: creating a market place and generating demand for used saris and products made from used sarisWHY: >25,000 sari-pickers, >10M used saris collected per year = massive, underutilized and under-marketed fabric catalogHOW: optimize sari collection process and enable inventory management through use of mobile technologies; in addition, create market place (web platform) to increase global access of used saris and products made from used sarisWHO: Bijal Shah, MIT Sloan 2013, firstname.lastname@example.org Joanna Zhou, MIT Sloan 2013, email@example.comASSISTANCE: mentors on supply chain innovation, marketing, and sales
M.I. SPOT Micro-Institution Spot DESIGN AND CRAFT EDUCATION CATALYZING SOCIOECONOMIC CHANGE FOR URBAN CHINA MIGRANT STUDENTS Yu Gao firstname.lastname@example.orgM.I.SPOT is a mix-used educational and commercial property that geared towards servingartists, migrant students, and tourists in urban China.Funding- $ 100,000 for further field research, initial pilot testing, prototype testing Financing the operation in the first two year.
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• How can we effectively market our product (curriculum, materials and communication) to schools and their communities?• How can we know if we have an effective product?• What is a reasonable number of schools we can take this project to?
Thresh rents equipment that increases incomes and yields to Ethiopian farmers • Aleem Ahmed, Founder Who – MIT Sloan & Harvard Kennedy School – Agriculture and health scale-up experience in Ethiopia, Kenya, and Uganda • Building a team • X What Traditional threshing Mechanized threshing • Maximizing learning from a pilot in January Feedback • Developing an implementation strategy: distribution, rental, service and maintenance system, marketing • Manufacturing in developing countries19
explore math learn mathmentor and tutor realize potential nurture creativity foster curiosity
Thank you toeveryone whojoined us for theevening.