Lead generation

1. Lead generation class
Instructor : M M Mithun Rana

2. Topics in question
 What is lead generation?
 How to do lead generation?
 What can be done?
 Where work is available.
 Ways to earn money
 The means of getting money

3. What is Lead Generation?
 Where traditional marketing methods such as email blasts used to be enough to draw
customers, the increase of competition and information abundance is making it more
difficult for companies to track, reach, and engage with potential customers. Lead
generation, the marketing process of stimulating and capturing interest in a product or
service for the purpose of developing a sales pipeline, allows companies to nurture targets
until they’re ready to buy. Lead generation can be useful for any type or size of business,
and for both B2C and B2B spaces. Sixty percent of marketers state that lead generation is
a key pain point for their company. Determining a good lead is more complex than just
targeting people who downloaded your white paper, and it’s important that your sales
reps don’t waste their time cold calling unqualified leads when there are ways to narrow
down the pool.
 When you implement a lead generation program, you increase brand awareness, build
relationships, generate qualified leads, and ultimately close deals. The higher quality
leads you direct your sales team to, the more of those leads will result in sales. In doing
this, you are helping your company grow, while also growing the credibility for your
marketing department by showing tangible results and proving yourself to be a valuable
part of the revenue team.
 Lead generation has been around for a long time, but methods have changed from simply
finding a customer early on in their sales journey and sending the sales team their way.
The self-directed buyer is inundated with information, so it’s vital to find new, creative
ways to cut through the static and reach potential customers. Instead of finding customers
through mass advertising and email blasts, marketers must rely on being found and
building relationships with their buyers. In the age of information abundance, marketing is
going through a massive shift.
 “Customers are now smarter, more connected, more informed, more influenced and
influential socially, and less likely to respond to campaign-bait. Marketing has to create
content people actually want.”
 – Tim Barker, Chief Product Officer, DataSift

4. How to create a lead generation
marketing campaign for your agency
 Determine your target audience.
...
 Set campaign goals. ...
 Determine what offer will attract
your ideal client. ...
 Build your post-click landing page.
...
 Design your “thank you” page. ...
 Integrate with technology. ...
 Test your campaign. ...
 Drive traffic.

5. how to make money lead generation
 How Does It Earn Money? Lead gen
sites all vary, but generally you
earn money for every lead you
generate for one of your client
companies. It is important to note
here that no sale is being made in
this process

6. Question and answer session