From The Event "Deciphering the Viral Code - Secrets of the Internet Kingdom" 16/3/11

1. Deciphering the Viral Code – Some Secrets of Redmatch Tel-Aviv University – MIT Enterprise Forum 16th March 2011 Daniel Avidor – President & CEO

2. Viral Code – Is there a code? 2 craigslist

3. VIRAL MARKETING 3 Copy Copy and send Copy Copy and send Copy and send Copy

4. What does a virus have to do with marketing? Like viruses, take advantage of the rapid multiplication to explode the message to millions 4

5. What is viral marketing? Refers to marketing techniques that use pre-existing social networks to produce an increase in brand awareness, through self-replicating viral processes. Marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. 5

6. ORIGINATION: The term "viral marketing" first became prominent when used to describe a marketing campaign for the e-mail service Hotmail.com. When Hotmail first began, they decided that the best way to entice new customers would be to reach the friends, family and colleagues of each user they had. So, in the footer of each and every email that was sent from a Hotmail account, the Hotmail team placed a link that read something like this: "Want a free email account? Sign-up for Hotmail today!" And yes, believe it or not, this strategy went, as we now call it, viral. Hundreds of thousands of users hurriedly signed up for their free email accounts and the rest is history. 6

7. ISSUES: Issues of spam Generally focuses on short term success Negative publicity Brand dilution Association with unknown group 7

8. challenges: Customer communication through internet Good web marketing strategy Turning a profit by attracting customers Set everything up in the self-imposed time restriction 8

9. Scary Competition for Monster.com August 2004 WORD OF MOUTH. Craigslist already receives more traffic than Monster's sites, according to Web rankings site Alexa. (Monster is No. 1 in terms of revenues.) Craigslist charges less than Monster, and CEO Jim Buckmaster believes it caters to a more lucrative market -- matching job hunters with employers within local markets, rather than by nationwide searches. Another emerging competitor is Israeli startup Redmatch. Its technology allows newspapers to post their help-wanted ads online. Redmatch's software matches job seekers with employers based on skills and requirements, reducing the time needed to sift through ads and résumés. Already, more than 150 U.S. newspapers have linked to Redmatch's Internet network, which features 85,000 ads. 9

10. Viral Code – Is there a code? 10

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12. Viral Code – Is there a code? 12

13. Viral Code – Is there a code? 13

14. Viral Code – Is there a code? 14

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16. Complexity of the Market Business Intelligence –The matching solution should have the “intelligence” to reflect how recruiters and candidates find and interact with each other in real life Thousands of different working scenarios have to be performed in real time. Candidate Change Profile

17. Candidate Interviewer Matching Engine Communication Change Profile Interview Reports Candidate Card Recruiter Employer Statistical Engine An Example of one Scenario with the Redmatch Change Profile

18. 18 Redmatch’s Strongest Pillars and the viral secrets…. Localization Redmatch can be adapted to any language and any market need Scalability Redmatch’s capabilities can be increased to support any database size and traffic Integration Redmatch is build with open architecture and can integrate with any third party Viral anchors Real Time Matching Anonymity “Block Employer” Real Time, Interactive, Salary-Survey

19. The Redmatching Concept 19 Three entities: 95% CandidatePreferences JobRequirements CandidateProfile JobRequirements CandidatePreferences CandidateProfile Job Matching is a Real-Time matrix engine that screens and filters the best candidate for each job

20. The Full Solution 20 Candidate Recruiter (HR) Back Office SaaS Matching ATS Localization

21. Statistical Engine – Salary Survey The world's first true interactive Salary-Survey Proprietary engine based on a series of algorithms and statistical models (Prof. Camil Fuchs) that assess the salary projection for over 1.8 billion possible multi-parameter profiles Enables automatic salary analysis in any given market (like a stock exchange) Provides dynamic analysis of “what if” scenarios Data mining capabilities Provides information on salary fluctuation over time (market trends)

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23. The Redmatch Salary Survey: 23

24. Thank you! 24