Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11. This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities. Discussion topics included How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media? To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place? Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?

1. NFC Goes Social
A perspective from Blue Bite
February 11th, 2013

2. TV
Events Radio
Direct
Print
Mail
Digital OOH
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3. Mobile has forever changed how people interact with the world around them
NEWS &
RETAIL HEALTHCARE EDUCATION
ENTERTAINMENT
• 70% of shoppers said • The U.K.’s Financial • Mobile biosensors are • Campuses are
that they had made or Times has seen a 40% increasingly being used providing calendars,
will make purchase on in digital subscriptions for real-time health news & event
smartphones and a 12% decrease in monitoring information via mobile
print subscriptions in
• GSI Commerce • Smartphones • Mobile apps are being
2011
reported number of increasingly being used deployed that allow
mobile shoppers has • Cloud-based digital to monitor/manage faculty to deliver
risen over 500% since content licensing diet & physical activity classroom instruction
2009 systems support the • Students are using
fast growing consump- • The US Government is
• Retailers have looking to mobile as a mobile technologies to
tion of digital content submit work &
identified the mobile on mobile devices key for reducing
channel is the #1 healthcare costs collaborate both in &
target for capital • Content companies out of class
outlays are investing signifi- • Mobile is redefining
cantly in creating learning
content for mobile
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4. MIT - NFC Goes Social 4

5. NFC (Near-Field-Communication) is one of the most recent forms of wireless
communication to enter the U.S. marketplace
NFC offers short-range (2in.) secure and simple communication between devices
NFC can be used to make transactions, exchange digital content, and connect
electronic devices with a touch
NFC can enable current and future
solutions in areas such as:
• Information exchange
• Loyalty and coupons
• Content downloads
• Access control
• Consumer electronics
• Payments
• Transport
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6. STATION STORE THEATER
VEHICLE OFFICE ANYWHERE
AIRPORT RESTAURANT STADIUM
Area
Download and
Usage of NFC Mobile Phone
Pass gate
Enter/Exit Pay by credit card personalize
office application
Get information Adjust seat
Get loyalty points
from smart position
Exchange Pass entrance Check usage
poster
business cards Get and use history
Open door
coupon Get event
Get information
Log in to PC: information Download
from information Pay parking
Print using Share information ticket
kiosk fee
copier and coupon
machine among users Lock phone
Pay bus/taxi fare
remotely
Banking
Industries
Mass Transport
Public
Security Retail Entertainment Any
Transport
Advertising
Credit Card
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7. With NFC coming on to the scene, mobile is making it easier for people to share
and interact with their friends and environment
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8. Samsung enabled Out-of-Home advertising media with NFC to promote its new
Galaxy S3 phone and create Samsung-envy for non-NFC handset owners (iPhone)
Users can download free content by tapping the NFC-enabled posters at Shopping
Malls, Airports, Movie Theatres, College Campuses, Bus Stops, Phone Kiosks, and
Train Stations in NY, CHI, LA, SF, BOS, PHI, DAL, D.C. and TOR
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