1. HITS: AN INTRO TO
WEB METRICS
Mitchell Hislop – SMCpros -
WordCampMPLS

2. Who is this guy?

3. Mitchell
Hislop

5. http://mitchellhislop.co
m

7. (Sorry…Blame Lessig)
Wait, who are you?

8. Mitchell Hislop
 Developer
 Consultant
 Technoluster
 Journalist
 Speaker
 Student

9. That’s like a hit-counter, right?
What are web metrics?

10. Web Metrics 101
 Much more than a hit counter
 Data
 Valuable Data

11. Why use metrics?

12. Why???
 Decisions
 Remember “Valuable Data”?
 Proof
 Subset of decisions
 Ego
 Hopefully nothing to do with decisions

13. The top hit on Google for “Analytics”
Google Analytics

14. Other Analytics
 Woopra
 ReInvigorate
 Lijit
 Built-in WP stats

15. Why WordPress?
Why Google Analytics?

16. DEMO TIME!!!
Where’s the popcorn?

17. What did we learn?
 How Google Analytics works
 What (most of) the numbers mean
 Visits
 Visitors
 Pageviews
 How to integrate it into WP

18. What Next?
 Go to my next session “Beyond Hits”
 Seriously, I designed them to go in order
 Conversion University
 Google Analytics IQ test
 Individual Qualification
 Play with it!
 Poking around
 Challenges

19. QUESTIONS?
Lean on me, when you’re not strong, and cant
read the data…

20. Want to be pen pals?
 @mitchellhislop
 Mitchellhislop.com
 MSPWPUG
 Tech Table
 hi@mitchellhislop.com