Marketing Strategy for Luvee Litee - Campina

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This is our I bbs team presentation on Marketition 2012. Even though we didn't bring home the price, but we are very satisfy on our strategy. Especially our packaging design and Ice Cream Campaign. Dare To Be Great!

Marketing

To clarify LuveLiteebrand positioning…
Luvee Litee’ers
with You!
Luvee Litee’ers
with Bike2Work
Luvee Litee’ers
with IVS

Bina Nusantara
Luvee Litee’ers
Near You!

Problem Analysis
360degreesto365daysayear.

Commercialization….
Bundled with campina’sdistribution
New Unique Experience
Creative and interactive sales promotion

Luve Litee’ers eLearning
Mobile Application
DareToBeGREAT.com
Luvee Litee’ers

LuveLitee’ers Stars
As a Luve Litee Word Of Mouth Agent

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