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Semelhante a Advertising techniques
Semelhante a Advertising techniques (20)
Advertising techniques
- 1. Advertising Techniques What creates the need? “ Buy it for me now!”
- 14. Tiger Woods appears on the box without saying anything
- 34. Logical appeal – smarten up
- 62. 1 Whose slogan is: “Maybe she’s born with it, maybe it’s…”
- 63. 2 Whose slogan is: “ I’m Loving It”
- 64. 3 Whose slogan is: “We bring good things to life.”
- 65. 4 Whose slogan is: “Just What I Needed.”
- 66. 5 Whose slogan is: “Working hard to be the only bank you’ll ever need.”
- 67. 6 Whose slogan is: “ Have it Your Way.”
- 68. 7 Whose slogan is: “Buy it. Sell it. Love it.”
- 69. 8 Whose slogan is: “ Live in your world, play in ours.”
- 70. 9 Whose slogan is: “Do you have the bunny inside?”
- 71. 10 Whose slogan is: “Challenge Everything.”
- 72. BONUS
- 73. B Whose slogan is “Good to the last drop.”
- 75. 1 Whose slogan is: “Thousands of Possibilities. Get Yours.”
- 76. 2 Whose slogan is: “What You Crave!”
- 77. 3 Whose slogan is: “Expect More. Pay Less.”
- 78. 4 Whose slogan is: “Like a good neighbor, _____ ______ is there”
- 79. 5 Whose slogan is: “Everyday Convenience for People on the Go.”
- 80. 6 Whose slogan is: “It’s More Than Just Oil. It’s Liquid Engineering.”
- 81. 7 Whose slogan is: “Breakfast of Champions.”
- 82. 8 Whose slogan is: “A Diamond is Forever.”
- 83. 9 Whose slogan is: “It Won’t Let You Down.”
- 84. 10 Whose slogan is: “Think Outside the Bun.”
- 85. BONUS
- 86. B Whose slogan is “You Can Do It. We Can Help.”
- 88. 1 Whose slogan is: “Always Low Prices. Always.”
- 89. 2 Whose slogan is: “Do Something Different.”
- 90. 3 Whose slogan is: “Bold Moves
- 91. 4 Whose slogan is: “Depend On Us.”
- 92. 5 Whose slogan is: “Outstanding Agents. Outstanding Results.”
- 93. 6 Whose slogan is: “When You’re Here, You’re Family.”
- 94. 7 Whose slogan was: “It Ain’t Easy Being Cheesy.”
- 95. 8 Whose slogan is: “It’s All Inside.”
- 96. 9 Whose slogan was: “Make it Real.”
- 97. 10 Whose slogan is: “Eat Fresh.”
- 98. BONUS
- 99. B Whose slogan is “Make It A __________ Night.”
- 105. Magic ingredients “Revives and sustains” 1905
- 106. Bandwagon: “6 million drinks a day” 1925
- 107. Bandwagon: “It had to be good to get where it is” 1926
- 108. Plain folks: “Friends for life” 1935
- 109. Snob appeal 1957
- 110. Patriotism 1974
- 111. Wit and humor 1999
- 113. Mean Joe Green 1979
- 114. Polar Bears 1993
- 123. Testimonial An important person or famous figure endorses a product.
- 124. Bandwagon This technique tries to persuade everyone to join in and do the same thing.
- 125. Transfer or Emotional Words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.
- 126. Name-calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.
- 127. Compare & contrast The viewer is led to believe one product is better than another, although no real proof is offered.
- 132. Use of humor
Notas do Editor
- As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate. A bandwagon is a high, ornate wagon in which a band rides as in a circus parade. Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along. Beware of this technique. It’s a lot easier to be joiner than to stand alone. Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate
- A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful If a product 8s
- Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone. Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention. Fame – You will gain fame (attention) if you use this. Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for. Power- This will give you power over people. You’ll have an “edge” over others.
- Athletes are popular candidates for testimonial. Tiger Woods is on of the top testimonial figures in sports
- The text on the image showing a group of people with one person excluded is a clear example of the bandwagon technique.
- This technique might be used more than any other. Are you less patriotic if you don’t buy American goods? Can a Lexus make you happier than a Honda? Playing to people’s emotions might get them to purchase products or services they might not otherwise buy.
- Who is Burger King taking a shot at here? Who is well known for having a secret sauce in their hamburgers? (McDonald’s)
- The Pepsi Taste Test Challenge is a perfect example of this.