Learn about the 5 Facebook Page changes and how they affect your business.

1. WHAT YOU NEED TO
KNOW
FACEBOOK FAN PAGE
CHANGES

2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

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MARKETING 101
Fundamentals of Marketing
. . .
www.yourmarketingcoachonline.com

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WHAT
WE
ARE
GOING
TO COVER
TODAY
• 5 Recent Facebook Changes
• How to increase your FREE organic reach
• 3 BEST Strategies to increase Engagement
and Lead Generation
• Investing in your Facebook Advertising
. . .
www.yourmarketingcoachonline.com

5. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - -
5 RECENTFACEBOOK CHANGES
. . .
www.yourmarketingcoachonline.com
1. Page Layout
2. Admin Navigation and Insights Access
3. Larger Status Posts
4. Pages to Watch
5. Falling Engagement Rates

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PAGE LAYOUT
. . .
• Right Column: Status
update in single column

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PAGE LAYOUT
. . .
• Left Column: Business
information

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. . .
ADMIN NAVIGATION &
INSIGHTS

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LARGER STATUS POSTS
. . .
www.yourmarketingcoachonline.com
403 pixels BEFORE
511 pixels NOW

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PAGES TO WATCH
. . .
www.yourmarketingcoachonline.com

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FALLING REACH
. . .
www.yourmarketingcoachonline.com
“We expect organic distribution of an individual page’s posts to gradually
decline over time, as we continually work to make sure people have a
meaningful experience on the site.” (Facebook)
According to Inside Facebook, studies show more than
40% decreased organic reach on Facebook.

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2 OPTIONS
. . .
www.yourmarketingcoachonline.com
1. Maximize your organic reach
2. Invest in your Facebook Marketing

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INCREASE ORGANIC REACH
. . .
www.yourmarketingcoachonline.com
Increase your fan engagement by getting more:
• Likes
• Comments
• Shares
• Clicks

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INCREASE YOUR ENGAGEMENT
. . .
www.yourmarketingcoachonline.com
Create posts that elicit ACTION:
• Quotes (Inspirational to your audience)
• Ask Questions
• Fill in the Blank
• Create Curiosity
• Post links in status updates
• Post Great Images
• Ask for engagement on Facebook

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3 BEST STRATEGIES TO INCREASE
YOUR ENGAGEMENT AND LEAD GEN
. . .
www.yourmarketingcoachonline.com
Facebook Custom Apps:
• Promotions
• Contests
• Giveaways

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SIDE NOTE
. . .
www.yourmarketingcoachonline.com
Featured Likes! Partner Up!

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INVEST IN FACEBOOK MARKETING
. . .
www.yourmarketingcoachonline.com

18. FACEBOOK AD
STRATEGIESFOR YOUR SMALL

19. QUESTIONS
- - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK FAN PAGE CHANGES - - - - - - - - - - - - - - - - - - - - - - - - -
. . .
www.yourmarketingcoachonline.com

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WHAT
WE
COVERED
TODAY
. . .
www.yourmarketingcoachonline.com
• 5 Recent Facebook Changes
• How to increase your FREE organic reach
• 3 BEST Strategies to increase Engagement
and Lead Generation
• Investing in your Facebook Advertising

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ACTIONSTEPS
1. Post on a regular basis to gain maximum exposure
2. Attend my next webinar 
. . .
www.yourmarketingcoachonline.com

22. FACEBOOK AD
STRATEGIESFOR YOUR SMALL