This document provides data on the costs of producing hot dogs per hour for a business. It includes the fixed costs (FC), variable costs (VC), total costs (TC), average fixed costs (AFC), average variable costs (AVC), average total costs (ATC), and marginal costs (MC) for outputs ranging from 0 to 10 hot dogs per hour. It instructs the reader to graph MC in red, ATC in blue, AVC in green, and AFC in black based on this data.
1. Bellringer Mankiw Chapter 13 Costs
1. Calculate the TC, FC, VC, AFC, AVC, ATC, MC
2. on the back of the page graph in red MC, blue ATC,
green AVC, black AFC
5. The Production Function
A production function shows the relationship
between the quantity of inputs used to produce a
good and the quantity of output of that good.
It can be represented by a table, equation, or
graph.
Example 1:
Farmer Jack grows wheat.
He has 5 acres of land.
He can hire as many workers as he wants.
THE COSTS OF PRODUCTION
5
6. Example 1: Farmer Jack’s Production Function
Q
(no. of (bushels
workers) of wheat)
3,000
Quantity of output
L
2,500
0
0
1
1000
2
1800
3
2400
500
4
2800
0
5
3000
THE COSTS OF PRODUCTION
2,000
1,500
1,000
0
1
2
3
4
5
No. of workers
6
7. Marginal Product
If Jack hires one more worker, his output rises
by the marginal product of labor.
The marginal product of any input is the
increase in output arising from an additional unit
of that input, holding all other inputs constant.
Notation:
∆ (delta) = “change in…”
Examples:
∆Q = change in output, ∆L = change in labor
∆Q
Marginal product of labor (MPL) =
∆L
THE COSTS OF PRODUCTION
7
8. EXAMPLE 1: Total & Marginal Product
L
Q
(no. of (bushels
workers) of wheat)
∆L = 1
∆L = 1
∆L = 1
∆L = 1
∆L = 1
0
0
1
1000
2
1800
3
2400
4
2800
5
3000
THE COSTS OF PRODUCTION
MPL
∆Q = 1000
1000
∆Q = 800
800
∆Q = 600
600
∆Q = 400
400
∆Q = 200
200
8
9. EXAMPLE 1: MPL = Slope of Prod Function
Q
(no. of (bushels MPL
workers) of wheat)
0
1
2
3
4
5
0
1000
1800
2400
2800
3000
1000
800
600
400
200
THE COSTS OF PRODUCTION
3,000
MPL
Quantity of output
L
equals the
slope of the
2,500
production function.
2,000
Notice that
MPL
1,500 diminishes
as L increases.
1,000
This explains why
500
the production
function gets flatter
0
as L0increases. 3
1
2
4
5
No. of workers
9
10. Why MPL Is Important
Recall one of the Ten Principles:
Rational people think at the margin.
When Farmer Jack hires an extra worker,
his costs rise by the wage he pays the worker
his output rises by MPL
Comparing them helps Jack decide whether he
would benefit from hiring the worker.
THE COSTS OF PRODUCTION
10
11. Why MPL Diminishes
Farmer Jack’s output rises by a smaller and
smaller amount for each additional worker. Why?
As Jack adds workers, the average worker has
less land to work with and will be less productive.
In general, MPL diminishes as L rises
whether the fixed input is land or capital
(equipment, machines, etc.).
Diminishing marginal product:
the marginal product of an input declines as the
quantity of the input increases (other things equal)
THE COSTS OF PRODUCTION
11
12. EXAMPLE 1: Farmer Jack’s Costs
Farmer Jack must pay $1000 per month for the
land, regardless of how much wheat he grows.
The market wage for a farm worker is $2000 per
month.
So Farmer Jack’s costs are related to how much
wheat he produces….
THE COSTS OF PRODUCTION
12
13. EXAMPLE 1: Farmer Jack’s Costs
L
Q
Cost of
(no. of (bushels
land
workers) of wheat)
Cost of
labor
Total
Cost
0
0
$1,000
$0
$1,000
1
1000
$1,000
$2,000
$3,000
2
1800
$1,000
$4,000
$5,000
3
2400
$1,000
$6,000
$7,000
4
2800
$1,000
$8,000
$9,000
5
3000
$1,000 $10,000
$11,000
THE COSTS OF PRODUCTION
13
14. EXAMPLE 1: Farmer Jack’s Total Cost Curve
0
$12,000
Total
Cost
$1,000
1000
$3,000
1800
$5,000
2400
$7,000
2800
$9,000
3000
$10,000
Total cost
Q
(bushels
of wheat)
$11,000
THE COSTS OF PRODUCTION
$8,000
$6,000
$4,000
$2,000
$0
0
1000
2000
3000
Quantity of wheat
14
15. Marginal Cost
Marginal Cost (MC)
is the increase in Total Cost from
producing one more unit:
∆TC
MC =
∆Q
THE COSTS OF PRODUCTION
15
16. EXAMPLE 1: Total and Marginal Cost
Q
Total
(bushels
Cost
of wheat)
∆Q = 1000
∆Q = 800
∆Q = 600
∆Q = 400
∆Q = 200
0
$1,000
1000
$3,000
1800
$5,000
2400
$7,000
2800
$9,000
3000 $11,000
THE COSTS OF PRODUCTION
Marginal
Cost (MC)
∆TC = $2000
$2.00
∆TC = $2000
$2.50
∆TC = $2000
$3.33
∆TC = $2000
$5.00
∆TC = $2000
$10.00
16
17. EXAMPLE 1: The Marginal Cost Curve
0
TC
MC
$1,000
1000
$3,000
1800
$5,000
2400
$7,000
2800
$9,000
3000 $11,000
$2.00
$2.50
$3.33
$10
Marginal Cost ($)
Q
(bushels
of wheat)
$12
$8
MC usually rises
as Q rises,
as in this example.
$6
$4
$2
$5.00
$10.00
THE COSTS OF PRODUCTION
$0
0
1,000
2,000
3,000
Q
17
18. Why MC Is Important
Farmer Jack is rational and wants to maximize
his profit. To increase profit, should he produce
more or less wheat?
To find the answer, Farmer Jack needs to
“think at the margin.”
If the cost of additional wheat (MC) is less than
the revenue he would get from selling it,
then Jack’s profits rise if he produces more.
THE COSTS OF PRODUCTION
18
19. Fixed and Variable Costs
Fixed costs (FC) do not vary with the quantity of
output produced.
For Farmer Jack, FC = $1000 for his land
Other examples:
cost of equipment, loan payments, rent
Variable costs (VC) vary with the quantity
produced.
For Farmer Jack, VC = wages he pays workers
Other example: cost of materials
Total cost (TC) = FC + VC
THE COSTS OF PRODUCTION
19
20. EXAMPLE 2
Our second example is more general,
applies to any type of firm
producing any good with any types of inputs.
THE COSTS OF PRODUCTION
20
22. EXAMPLE 2: Marginal Cost
TC
0 $100
1
170
2
220
3
260
4
310
5
380
6
480
7
620
MC
$70
50
40
50
70
100
140
$200
Recall, Marginal Cost (MC)
is $175change in total cost from
the
producing one more unit:
$150
∆TC
MC =
∆Q
$100
Usually, MC rises as Q rises, due
$75
to diminishing marginal product.
Costs
Q
$125
$50
Sometimes (as here), MC falls
$25
before rising.
$0
(In other examples, MC may be 7
0 1 2 3 4 5 6
constant.)
Q
THE COSTS OF PRODUCTION
22
23. EXAMPLE 2: Average Fixed Cost
Q
FC
0 $100
$200
Average fixed cost (AFC)
is fixed cost divided by the
$175
quantity of output:
$150
AFC
n/a
100
$100
2
100
50
3
100 33.33
4
100
25
5
100
20
6
100 16.67
7
100 14.29
Costs
1
AFC
$125
= FC/Q
$100
Notice that AFC falls as Q rises:
$75
The firm is spreading its fixed
$50
costs over a larger and larger
$25
number of units.
$0
0
1
2
3
4
5
6
7
Q
THE COSTS OF PRODUCTION
23
24. EXAMPLE 2: Average Variable Cost
Q
VC
$200
Average variable cost (AVC)
is variable cost divided by the
$175
quantity of output:
$150
AVC
$0
n/a
1
70
$70
2
120
60
3
160
53.33
4
210
52.50
5
280
56.00
6
380
63.33
7
520
74.29
Costs
0
THE COSTS OF PRODUCTION
AVC
$125
= VC/Q
$100
As Q rises, AVC may fall initially.
$75
In most cases, AVC will
$50
eventually rise as output rises.
$25
$0
0
1
2
3
4
Q
5
6
7
24
25. EXAMPLE 2: Average Total Cost
Q
TC
0 $100
ATC
AFC
AVC
n/a
n/a
n/a
1
170
$170
$100
$70
2
220
110
50
60
3
260 86.67 33.33
53.33
4
310 77.50
25
52.50
5
380
76
20
56.00
6
480
80 16.67
63.33
7
620 88.57 14.29
Average total cost
(ATC) equals total
cost divided by the
quantity of output:
74.29
THE COSTS OF PRODUCTION
ATC = TC/Q
Also,
ATC = AFC + AVC
25
26. EXAMPLE 2: Average Total Cost
TC
0 $100
1
170
$200
ATC
Usually, as in this example,
$175
the ATC curve is U-shaped.
n/a
$150
$170
110
Costs
Q
$125
2
220
3
260 86.67
4
310 77.50
$50
5
380
76
$25
6
480
80
$0
7
620 88.57
THE COSTS OF PRODUCTION
$100
$75
0
1
2
3
4
5
6
7
Q
26
27. EXAMPLE 2: Why ATC Is Usually U-Shaped
As Q rises:
$200
Initially,
falling AFC
pulls ATC down.
$175
Costs
Eventually,
rising AVC
pulls ATC up.
$150
Efficient scale:
The quantity that
minimizes ATC.
$125
$100
$75
$50
$25
$0
0
1
2
3
4
5
6
7
Q
THE COSTS OF PRODUCTION
27
28. EXAMPLE 2: The Various Cost Curves Together
$200
$175
Costs
ATC
AVC
AFC
MC
$150
$125
$100
$75
$50
Check mark?
Bowed up L shape
Smile
Bowed down L shape
$25
$0
0
1
2
3
4
5
6
7
Q
THE COSTS OF PRODUCTION
28
29. EXAMPLE 2: ATC and MC
When MC < ATC,
ATC
MC
$200
ATC is falling.
$175
$150
ATC is rising.
$125
The MC curve
crosses the
ATC curve at
the ATC curve’s
minimum.
Costs
When MC > ATC,
$100
$75
$50
$25
$0
0
1
2
3
4
5
6
7
Q
THE COSTS OF PRODUCTION
29
30.
31. Cost Round up
If MC is higher than AVC, does MC increase or
decrease?
Why does the AFC curve slope down forever as a firm
produces more?
Which curve looks like a check mark?
Which curve has the most extreme upward slope?
Which is the only average curve that decreases over
time?
Which curve is the above the other average curves?
In the following slides, Example 1 will be used to illustrate the production function, marginal product, and a first look at the costs of production.
Thinking at the margin helps not only Jack, but all managers in the real world, who make business decisions every day by comparing marginal costs with marginal benefits.
In the next chapter, we will learn more about how firms choose Q to maximize their profits.
If you did Active Learning 1 and created a class-generated list of General Motors’ costs, you might return to that list and ask students which of the costs on their list are fixed and which are variable.
Point out that the TC curve is parallel to the VC curve but is higher by the amount FC.
Most students quickly grasp the following example.
Suppose FC = $1 million for a factory that produces cars.
If the firm produces Q = 1 car, then AFC = $1 million.
If the firm produces 2 cars, AFC = $500,000.
If the firm produces 5 cars, AFC = $200,000.
If the firm produces 100 cars, AFC = $10,000.
The more cars produced at the factory, the smaller is the cost of the factory per car.
Many students have heard the terms “cost per unit” or “unit cost” in other business courses. ATC means the same thing.
In this example, the efficient scale is Q=5, where ATC = $76.
At any Q below or above 5, ATC > $76.
The textbook gives a nice analogy to help students understand this. A student’s GPA is like ATC. The grade she earns in her next course is like MC. If her next grade (MC) is less than her GPA (ATC), then her GPA will fall. If her next grade (MC) is greater than her GPA (ATC), then her GPA will rise.
I suggest letting students read the GPA example in the book and giving them the following example in class:
You run a pizza joint. You’re producing 100 pizzas per night, and your cost per pizza (ATC) is $3. The cost of producing one more pizza (MC) is $2. If you produce this pizza, what happens to ATC? Most students will understand immediately that ATC falls (albeit by a small amount). Instead, suppose the cost of producing one more pizza (MC) is $4. Then, producing this additional pizza causes ATC to rise.