Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
4. 7%
86%
of consumers whose
purchase decisions were
somewhat influenced by
word of mouth from people
they know.
Deloitte Study, April 2014
Contagious: why things catch on -
Jonah Berger
of word of mouth happens
online…yes…only 7%.
Tara @missrogue Hunt
6. but the secret sauce is…
https://www.flickr.com/photos/dopey/12635690544/
Tara @missrogue Hunt
7. DENSITY!
less dense more dense
“Density is the measurement of how
concentrated relationships and
conversations are within a
community.”
Tara @missrogue Hunt
8. RULE:
The higher the density of relationships in a community, the
more things will spread between the members - online and off.
https://www.flickr.com/photos/danorth1/6010415951/
Tara @missrogue Hunt
26. still haven’t
found the right
community?
https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt
27. 1. How dense is this community?
2. Are the members of this community in need of
what you are offering? Can/will they pay for it?
3. Do you have a connection to or experience with
this community?
Ask the following questions:
https://www.flickr.com/photos/angermann/1948649318
Tara @missrogue Hunt
28. every big
company
started with a
small, dense
community.
https://www.flickr.com/photos/kimmanleyort/8674170316/
Tara @missrogue Hunt
42. Encourage bonding
bring people physically together to deepen the relationships
https://www.flickr.com/photos/dellphotos/5820823763 Tara @missrogue Hunt
43. Promote ownership
make the community members the leaders
https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogue Hunt
45. …it’s just been buried beneath the bullsh%t that has
flooded the networks with with noise…
Tara @missrogue Hunt
46. …noise that does the opposite of building community.
It’s worse than annoying. It’s killing the networks where
people find their tribe, which is bad news for business,
too.
https://www.flickr.com/photos/bs/2250280425/i
Tara @missrogue Hunt
48. About Tara
"Before Timeline and tweets, before a blog was called a blog,
before anyone even knew what a web browser was, Tara Hunt
was there. Often labeled a pioneer of online and social
marketing, the Canadian has been an observer of the realm's
development and a force in influencing it."
- Entrepreneur Magazine, 2013
Truly Social Inc.
647 992 2951
tara@tarahunt.com
http://www.tarahunt.com
@missrogue
http://www.youtube.com/sanfranrogue
49. Giveaways!
You got questions? I’ve
got cards!
amazing local artist:
Timothy Hoey,
O Canada Art Studio
http://
ocanadaart.wix.com/
ocanadaart