1. Ed Tech Productions
Production Process
All Ed Tech Productions projects move through a similar process of production. Upon
beginning the project, you will be assigned a project manager, who will assist you
with compilation and organization of content and serve as a liaison for the entire
project. All Ed Tech Productions project managers are also credentialed teachers
and experienced instructional designers who work to learn your content and
internalize it so that we can provide the best instructional design, customized to the
needs of your project. Upon acceptance of this proposal, we will conduct in-depth
client consultations during which your project manager and other instructional
designers will work with you to understand and define the goals of the project. During
these consultations, we will work together to:
• Discuss the possibilities for the project, including design,
content, processes, options, audience, costs, and feasibility
• Begin analysis regarding the technical needs and
specifications of the project
If necessary, the consultation is followed by a feasibility study in order to explore
best functionalities and technologies for the project.
Drafting: Next, the project components undergo a drafting process. Drafting involves
creation of a blueprint, which details all of the components and how they interact
with each other. Blueprints might include layout of format (video, Web pages,
resources, interactivities), possible Web page content, Web and video interaction,
and other overviews. The completed, approved blueprint marks the beginning of the
pre-production phase of the project.
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Pre-production
Video
During this phase, the team works with clients to focus content more specifically for
the project’s modules. This phase includes the following:
• Pre-interviews with cast
• Location scouting
• Concept development
Although the ideal situation is to determine the cast, content, and locations early in
the life of the project, often projects require overlapping cycles of pre-production,
production, and post-production of video in order to accommodate cast schedules
and content development.
In planning video, instructional designers work with you, our video team, and any
content experts or cast members to create working scripts for the program. These
scripts include narration, audio direction, and visuals for the video. Creation of the
scripts often include a pre-shoot visit to classrooms, trainings, or other venues as
appropriate, so that we can be sure that we understand the content and can
determine the best way to utilize a full video crew in the most time and budget
efficient manner possible. Shooting video for online delivery is somewhat different
from shooting video for videotape or television delivery; our instructional designers
and video teams will guide you to the best uses of video for your project.
Additional tasks handled during pre-production include facility planning (camera
placement, lighting, reorganizing furniture, etc.), student release forms, and
administrative permissions. Our team handles all these details for conducting video
shoots smoothly in classrooms, training locations, and other educational settings.
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Web Preparation and Content Development
During pre-production, we will also conceptualize the graphical user interface
(GUI), or basic template, for the project. You’ll be asked for feedback on look and
feel, navigation, and other general design items at this point of production.
Your project manager will further determine content development needs for the
project, using the project blueprint as a guide. Materials often need to be rewritten or
recreated to be more Web-friendly or appropriate for dissemination via an online
product. You may be asked to provide content for specific Web pages or resources.
Our designers frequently assist clients by creating first drafts of items that clients
then change or approve. As early as possible, we also begin the process of obtaining
copyright clearances for any materials that require permissions for use within the
project.
Production
Video
During this stage, location and studio shooting are completed, audio, narration, and
voiceover tracks are recorded and laid down, and final interviews are conducted. In
order to present high-quality video online, whenever possible, we prefer to set aside
time specifically for a shoot. This allows us to use multiple takes to get reaction shots
and to shoot for the final project out of sequence if necessary, in order to conserve
time and cover more material. However, if necessary, we can shoot raw footage of
events as they happen; please be aware that this approach can add time to a project
because the client will need to go through all the footage, from all cameras, in order
to select footage to be used.
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4. Web
The production stage for Web content can be quite lengthy. Production includes
further drafting and revision of Web page content, creation of interactive features, art
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design, linking to research and resources, Web design, and connections to video.
During video production, initial art and Web design processes begin. Web content
design continues throughout and beyond the production and post-production stages
for video.
Post-production
Video
During post-production, editors, directors, and producers select video and audio from
what was shot during the production process. Video post-production includes the
following:
• Logging of video tapes
• Digitizing video (converting video to digital format for editing purposes)
• Video compression (a time-consuming process) – Video is prepared for CD-
ROM, DVD, or streaming
• Editing of audio and video pieces
• Audio post-production
• Music direction
Web
During the post-production process, the project is moved to the server and
management issues are resolved. Web content also goes through Quality Assurance
(QA), which includes final copyediting and proofing of all text, checking links, timing,
and functioning of all components.
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5. It is our standard practice to identify SDCOE and Ed Tech Productions on all pages
of the site as publisher of the site.
QA for the entire project is conducted before publishing.
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Publishing
The project is put online for the client’s audience. If necessary, CD-ROMs are distributed
and user passwords are created. The team also works with clients to determine next
steps for product delivery, hosting, training, online community, and follow-up. Once the
project is online, Ed Tech Productions will assist you as necessary with administration
and technical issues. There may be additional fees for ongoing support.
Throughout the development process, your Ed Tech Productions project manager is
available to address questions and needs that arise. The project manager will also
communicate with the client point person to keep the project moving, to ensure
deadlines are met, and to provide updates on progress throughout the life of the project.
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6. Ed Tech Productions Team
The Ed Tech Productions Team, part of the Learning Resources and Educational
Technology division of the San Diego County Office of Education (SDCOE), is composed of
experienced educators who design, produce, and deliver outstanding e-learning solutions
that reflect a thorough understanding of curriculum and instruction.
The production team offers a unique combination of advantages because it is part of a
larger team of experts at SDCOE:
• Experience in instructional design, teaching K-university, curriculum development, Web
research and design, administrative support, training, and product delivery
• Expertise in professional development and training
• Veteran network and video production staff
• State-of-the-art technology center and television production and broadcasting studios
• K-12 curriculum experts in all subject areas
• Knowledge about effective e-learning models and multimedia delivery
• A significant record of successful collaboration with businesses, federal education
agencies, CDE, universities, county offices, districts, and schools
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7. The ADDIE Model
There are more than 100 different ISD models, but almost all are based on the generic "ADDIE" model, which
stands for Analysis, Design, Development, Implementation, and Evaluation, as illustrated in the figure below.
Each step has an outcome that feeds the subsequent step.
Analysis --> Design --> Development --> Implementation --> Evaluation
During analysis, the designer develops a clear understanding of the "gaps" between the desired outcomes or
behaviors, and the audience's existing knowledge and skills. The design phase documents specific learning
objectives, assessment instruments, exercises, and content. The actual creation of learning materials is
completed in the development phase. During implementation, these materials are delivered or distributed to the
student group. After delivery, the effectiveness of the training materials is evaluated.
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