How we helped our Travel client to get tons of sales queries using social media and engaging content marketing.

1. Power of Social Media and
Engaging Content
by

2. How engaging content can generate
leads on social media

3. Client :
Agency :
Duration : 2 months

4. We divided the entire strategy into two
parts
a. Creating a travel community with the
help of engaging content and eye-catching
graphics
b. Carefully Running facebook-cpc to tap the
targeted audience.

5. Part 1…

6. Starting with info-graphics, quotes and informative
posts keeping in mind the word ‘travel’

7. Starting with info-graphics, quotes and informative
posts keeping in mind the word ‘travel’

8. Starting with info-graphics, quotes and informative
posts keeping in mind the word ‘travel’

9. Starting with info-graphics, quotes,quizzes and
informative posts keeping in mind the word ‘travel’

10. Starting with info-graphics, quotes,quizzes and
informative posts keeping in mind the word ‘travel’

11. And sales post as well…

12. And sales post as well…

13. But because of facebook’s new
advertising model, our reach was low
(17% approx) especially for sales
posts

15. Hence… part 2 came into picture

16. Facebook Ads

17. With careful targeting, we applied facebook ads
to push the reach among relevant audience
which resulted in…

18. This…

19. And with a mix of ENGAGING
CONTENT and FACEBOOK ADS
…

20. We hit the right audience in a
right way!

21. Better participation of the audience

22. Better participation of the audience

23. Which ultimately resulted in…

24. Awesome Click-through-rate and
Cost-per-click

25. And…

26. Leads…

27. Leads…

28. We maintained the engagement with contests
as well…

29. Which resulted in more interactions!

30. Which resulted in more interactions!

31. With more leads and sales queries…

34. And we Rocked twitter too

35. And we Rocked twitter too

36. Results…
• More than 8 million people reached on twitter and
facebook
• 100 + sales queries from social media channels
• 3 hashtag trending activities in India
• Unbelievable brand recognition in social media
channels like twitter, facebook, pinterest and G+

37. And hence, if you are thinking to
implement SOCIAL MEDIA and
CONTENT power in your business…

38. Never leave that on your nephew ;)

39. Thank you
Like us?
Lets meet at
hi@viralcurry.com