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Craft fairs- how to know what will sell
1.
2. You're selling your handmade products
at your local craft fair but aren't
sure what will sell. It's not a
matter of what you think will sell
but about what has sold in the past.
How do you find out? Follow these 10
tips to produce hot sellers for your
next event.
3. Keep Production Costs Low
Craft fairs are not the time to bring out your
artistic creations. The best way to make a
profit is to keep costs low. This means
that you need to sell your item for more
than it costs to make.
Example: One baby sweater costs $25 to
make. To earn a profit you must mark it
up to get your costs back plus make a
profit. This is not something to sell at a
fair.
Example: A set of 3 face cleaners cost $1.75
to make. It is easy to mark this item up
and to make a profit. This makes a good
choice.
4. Cater to the Largest Demographic
Before you produce the goods for your show
you need to know who will be attending.
Will they be retired? Is it a family
oriented show? Is there an entrance fee or
is it a no cost event?
These are important to know because this is
how you decide what products to sell.
5. Keep Prices Below $25.00
Most local craft fairs are run by churches or
non-profit clubs. They make their money
by selling the booth space not by you
selling your product.
You want to have varying prices from $1 -
$25 so everyone, including children can
have fun shopping.
6. Stick with Everyday Gifts
Gifts that are simple and appeal to certain
groups are best. Think children, girl
friends, boy friends, teachers, coaches,
grandparents, parents, holidays, bosses
and other common relationships and
events.
7. Make Quick Items
The items you make should not take more
than 1-hour. You want to stick with
products that you can make in under 30-
minutes. This way your profit margin will
be high.
Package to Sell
You want to have quick sets that are easy for
customers to purchase. Think about how
you shop during Christmas or Easter.
You like the pre-made gift sets because
the choice has already been done for you.
Shoppers are busy people so make it easy
for them to choose a gift.