17. Harald Weinreich et al. (2008) “Not Quite the Average: An Empirical Study of Web Use,” ACM Transactions on the Web, vol. 2, no. 1 (Feb)
on an average web page
(593 words) users only
stay long enough to read
up to 28%
engage
18. 55% spend less than
Source: Tony Haile, 9th March 2014, http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/
actively on a page
15 SECONDS