Presentation given as part of the Repositories Support Project (RSP) free RSP webinar - “Advocacy using campaign materials”, June 26th 2012

1. Misha Jepson June 2012
Graduate School and Research Services Coordinator
Advocacy - Using Social Media to
Publicise Your Repository
RSP Webinar June 2012
Glyndŵr University Research Online
http://epubs.glyndwr.ac.uk

2. Why whisper when
you can shout?
Introduction
Marketing
The Repository
The University
Yourself
NASA Goddard Photo cc

3. Marketing in a new age
Social Media
2 years of learning
It is a whole new
world out there and
we can be part of it
Leaflets & Posters
emails and internal news
Presentations
Competitions

4. Social Media
What are your future plans?
Copyright Misha Jepson 2011

5. Social Media the future? Share
http://www.youtube.com/watch?v=3SuNx0UrnEo
Open Access & Social Media
go
hand in hand
Who can you reach?
Internet Minute
http://www.cloudtweaks.com/web/content/Cloud-Comput
Copyright Aphrodite

6. Branding and Marketing
© art designer PLoS
cc
Misha Jepson Google search
Do people know
About your repository link
Who you are
Copyright Misha Jepson 2011
What you do
Copyright Misha Jepson 2011

7. Linking to the Repository Website
Links = higher Google
ranking
RSS feeds example
Ensure all your sites
are linked
check by searching via Link:your url

8. News and You
Twitter (108 followers)
@glyndwr_repos twitter
Facebook link
LinkedIn 55 million members, your
profile, collaboration, mention articles Link

9. Marketing and sharing
Slide Share link Researcher
Newsletter scribe Moodle
Blog link
http://glyndwrgraduateschool.edublogs.org/

10. Links Blog Slideshare*
Newsletter OA Moodle
Repository
RSS Feed
Facebook
Twitter news LinkedIn
Other *

11. How to share quickly and easily

12. Date
introduced
Does it work? Slid
e sh
are
Fac
ebo
ok
Blo
g
Tw
New itter
sl e t
ter
484 visits
wider coverage

13. What scares you ?
Copyright ©
Publishers rules
http://www.sherpa.ac.uk/romeo
Damaging your reputation,
representing your organisation,
Post/pre print Post print Pre print No
not having anything to say?
Copyright Misha Jepson 2011

14. Tips Don’t share private info.
Once online
its there forever
Monitor accounts
for spam
Interact
with
followers
If you find something
interesting
share it with others

15. Your next step
Gain support
Be safe
Have Fun
Copyright Alexindigo cc.

16. Social Media Getting Started
Twitter 140c, talk about your area of interest https://twitter.com/
Twitter explained here
Hootsuite accounts link
LinkedIn 55 million members, your profile, networking, tweeter feed
http://www.linkedin.com/static?key=what_is_linkedin
Shorten URL’s Bitly
Facebook http://en-gb.facebook.com/

17. Any Questions?
Copyright Misha Jepson 2010
Misha Jepson
Glyndŵr University
Research Online
d.jepson@glyndwr.ac.uk