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SOCIAL MEDIA
    101
  P R E S E N T E D B Y
 M I C H A E L R O B I N
OUTLINE

Facebook

Twitter

Management Tools

Pinterest

Klout
FACEBOOK
1.Establish & Manage your business page

2.Obtain a Facebook vanity URL so that people can find you easily

3.Install appropriate plug-ins to integrate feeds from your blog and

 other social media accounts into your Facebook profile

4.Share useful articles that interest followers and prospects on your

 wall

5.Comment on other’s feeds using your business profile
TWITTER
1.Establish & Manage your account

2.When tweeting with a link- place a statement before the

 link

3.Use hashtags, Twitter Search & Topsy to enhance your

 twitter experience

4.Find out who the influences are in your industry, follow

 them tweet at them or retweet them.

5.Use tools like TinyURL, it helps tidy up your tweets.
USEFUL MANAGEMENT
           TOOLS
-Pages App for your phone
-Hootsuite


             Tracking Analytics:
-Topsy - Free site
-Google Analytics
-Facebook Insights after 30 likes
PINTEREST
1.Establish a profile to reinforce your brand

2.Create boards like a catalog to bring in sales

3. Link and use #hashtags for searchability

4.Use Original Pictures to Drive Traffic

5.Use plug-ins on social media so your Pinterest

 feed is active

6.Pin Other People’s Content to Build a Wider
KLOUT
1. Moments

2. Influencers

3. Influential Topics

4. How do they get the score?

5. Why you should pay attention to Influence

instead of Score
WHAT ABOUT ALL THOSE OTHER
        NETWORKS?

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Social Media

  • 1. SOCIAL MEDIA 101 P R E S E N T E D B Y M I C H A E L R O B I N
  • 3. FACEBOOK 1.Establish & Manage your business page 2.Obtain a Facebook vanity URL so that people can find you easily 3.Install appropriate plug-ins to integrate feeds from your blog and other social media accounts into your Facebook profile 4.Share useful articles that interest followers and prospects on your wall 5.Comment on other’s feeds using your business profile
  • 4. TWITTER 1.Establish & Manage your account 2.When tweeting with a link- place a statement before the link 3.Use hashtags, Twitter Search & Topsy to enhance your twitter experience 4.Find out who the influences are in your industry, follow them tweet at them or retweet them. 5.Use tools like TinyURL, it helps tidy up your tweets.
  • 5. USEFUL MANAGEMENT TOOLS -Pages App for your phone -Hootsuite Tracking Analytics: -Topsy - Free site -Google Analytics -Facebook Insights after 30 likes
  • 6. PINTEREST 1.Establish a profile to reinforce your brand 2.Create boards like a catalog to bring in sales 3. Link and use #hashtags for searchability 4.Use Original Pictures to Drive Traffic 5.Use plug-ins on social media so your Pinterest feed is active 6.Pin Other People’s Content to Build a Wider
  • 7. KLOUT 1. Moments 2. Influencers 3. Influential Topics 4. How do they get the score? 5. Why you should pay attention to Influence instead of Score
  • 8. WHAT ABOUT ALL THOSE OTHER NETWORKS?

Notas do Editor

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