Create! how to design contagious communication (and make the world a better place)
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The presentation I've made at Cristal Festival in december 2011. The presentation is about my new book, a reflection about the changing role of advertising in a conscious consumers society.
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Create! how to design contagious communication (and make the world a better place)
- 2. Everybody is a Creator! Don’t forget it ninjamarketing.it
- 7. Do It Yourself Punk, Hip Hop, Hackers ninjamarketing.it
- 8. Just do it Brands empowering people ninjamarketing.it
- 10. Technology Social Media, Mobile Connection ninjamarketing.it
- 12. DIY + Just do it + Technology = ninjamarketing.it
- 13. Big Bang!
- 16. "Never mind the years of activism, the protests, the decades of cumulated grievances, the terrible economic situation, the trampled political freedoms, the police brutality, the torture, etc. Nah - we just watched a Vodafone ad, and thought: 'Hey! We're powerful! Let's topple the president!'" (Mohamed El-Dahshan) ninjamarketing.it
- 17. What can we learn from this? ninjamarketing.it
- 18. People have the creative power! ninjamarketing.it
- 19. ninjamarketing.it !
- 20. The Creative Class 44 millions of adults in 1995 50 millions in 1999 80 millions in 2008 (USA) ninjamarketing.it
- 21. The Creative Class in only 13 years reached 35% of american population with +175% growth ninjamarketing.it
- 22. What about marketing? ninjamarketing.it
- 24. What about brand building in the future? ninjamarketing.it
- 25. Re-think the Value ninjamarketing.it
- 27. Symbolic Value
- 28. Linking Value
- 29. Cultural Value
- 30. Is there a deeper value? ninjamarketing.it
- 31. Spiritual Value ninjamarketing.it
- 32. Holon of Value ninjamarketing.it
- 33. Nike Plus
- 34. Holon of Value ninjamarketing.it
- 35. Where the Hell is Alex Bogusky? ninjamarketing.it
- 36. Common
- 37. Holon of Value ninjamarketing.it
- 38. Spiritual marketing will be the future of branding? ninjamarketing.it
- 39. Brands are religions ninjamarketing.it
- 40. Martin Lindstrom - Brandwashed
- 41. Martin Lindstrom - Brandwashed
- 42. Martin Lindstrom - Brandwashed
- 43. “Meaning is the new value proposition of marketing” (P. Kotler) ninjamarketing.it
- 44. How to design contagious ideas? ninjamarketing.it
- 47. Pathos ENTERTAINMENT Meaning UTILITY EDUCATION Logos Ethos ninjamarketing.it
- 48. Value is not only utility or entertainment ninjamarketing.it
- 50. Pathos Emotions Mythos Utility Ethic Logos Ethos ninjamarketing.it
- 52. Kelly School of Business - Indiana Paul Ekman ninjamarketing.it
- 53. Kelly School of Business - Indiana Robert Plutchik ninjamarketing.it
- 54. “ Viral is social sharing of emotions” ninjamarketing.it
- 55. Which emotions are more viral ? joy anger sadness fear surprise Kelly School of Business - Indiana Kelly School of Business - Indiana ninjamarketing.it
- 57. Management of meaning ninjamarketing.it
- 58. Technology of soul ninjamarketing.it
- 60. «Archetypes are activators of Emotions that call us to make a journey». ninjamarketing.it
- 63. Archetypes + Branding ninjamarketing.it
- 64. Archetypal Branding ninjamarketing.it
- 65. “Call the world if you please the vale of soul-making.” (John Keats) ninjamarketing.it
- 66. Brand Positioning VS Soul Making Don’t look for a positioning but for your meaning in society ninjamarketing.it
- 67. Brand is a “Soul Maker” ninjamarketing.it
- 78. Where the Hell is Matt?
- 80. Why is this a contagious idea? ninjamarketing.it
- 81. Simple, Unespected, Concrete, Credible and Emotional ... Chip Heath, Dan Heath Made to Stick
- 82. What more? ninjamarketing.it
- 84. You are Creators, Create! ninjamarketing.it
- 85. www.c-r-e-a-t-e.it facebook.com/Createideacontagiosa @mirkopallera mirko@ninjamarketing.it thanks to: gianluca lisi, credits video: stefano scagliarini, letizia blini, valentina robatto