SlideShare uma empresa Scribd logo

Travel Appeal Destination

•
•
Mirko Lalli
Mirko Lalli

Travel Appeal keynote at Phocuswright Europe 2016 to present the new intelligent tool for DMOs, Destination Managers & Destination Marketers

Dados e análise
1 de 32
Baixar para ler offline
MIRKO LALLI CEO & FOUNDER
HOW THE IDEA WAS BORN
“THE MAP IS NOT THE TERRITORY”
“THE MAP IS NOT THE TERRITORY” FRAGMENTATION OF DATA HARD CORRELATION A LOT OF TOOLS!
GET THE FULL PICTURE photo credits: https://flic.kr/p/k7Ex2a JUST ONE EASY TOOL ALL DATA IN THE SAME PLACE! DESIGNED FOR DESTINATION MANAGERS AND DESTINATION MARKETERS
YOUR DMO Lodgings Restaurants Cultural Resources Transportation System Contextual Data A Layered Holistic View 3rd Party data
HOSPITALITY RESTAURANTS MUSEUMS HUGE DATA FOR AN HUGE MARKET
500 HOTELS 200 RESTAURANTS 50 MUSEUMS 15 DMOs TRACTIONS FULL SELF PROVISIONING
TRAVEL APPEAL DESTINATIONS
REAL TIME SUGGESTIONS AND ACTIONABLE INSIGHTS RESULTING BY THE INTERPRETATION OF DATA BEYOND ANALYTICS
ME TOO! STARTING FROM 1.000€/mo.
PARTNER & CLIENTS
GETTING THINGS DONE. MIRKO LALLI Founder & CEO ALESSIO SCHIAVELLI CTO PASQUALE STROIA Analyst GIULIO MURATORI Senior Project Manager MARIO ROMANELLI Business Developer FAUSTO MAGLIA Product Manager GIANNI BECONCINI Inbound Marketing ManagerCreative Director FRANCESCO TERZINI MARCO BRONZI UX Architect MATTEO SPAMPANI Software Engineer EDGAR GOMEZ Back-end developer Solutions Architect JACOPO CAPPELLI GIULIA MANTENUTO Event & Communication Manager LEONARDO PIRAS CMO VINCENZO RIZZA Front-end developer ALBERTO BINI Front-end developer
ADVISORS / INVESTORS GIANCARLO CARNIANI Hotel Manager and founder of BTO - Buy Tourism Online RICCARDO DONADON H-Farm Founder & Chairman ROBI VELTRONI Hotel manager and officinaturistica.it owner ROBERTO BONANZINGA MASSIMILIANO VENTIMIGLIA Head of Investment Division at H-FARM & Co-founder and Investment Partner at InReach Ventures H-ART CEO & Founder EFRAT JUDOVITS Business Development & Innovation at Playtech (former Deloitte, Xcuse, Ernst & Young) it.linkedin.com/in/giancarlo-carniani-94a077a it.linkedin.com/in/rdonadon it.linkedin.com/in/robiveltroni uk.linkedin.com/in/bonanzinga it.linkedin.com/in/massimilianoventimiglia il.linkedin.com/in/efrat-judovits-480b708
simplicity is the ultimate sophistication

Recomendados

Carlson Wagonlit: Award winning application
Carlson Wagonlit: Award winning applicationCarlson Wagonlit: Award winning application
Carlson Wagonlit: Award winning applicationAmbareesh Kulkarni
 
Score with content marketing + social media: "Play bigger than you are"
Score with content marketing + social media: "Play bigger than you are"Score with content marketing + social media: "Play bigger than you are"
Score with content marketing + social media: "Play bigger than you are"Lumin Communications
 
Uber Social Media Strategy- Taylor Torok
Uber Social Media Strategy- Taylor TorokUber Social Media Strategy- Taylor Torok
Uber Social Media Strategy- Taylor TorokTaylor Torok
 
A21 Social Media Strategy
A21 Social Media StrategyA21 Social Media Strategy
A21 Social Media StrategyRáhel Barr
 
IBT 2013 - Social Media Tuscany by Costanza Giovannini
IBT 2013 - Social Media Tuscany by Costanza GiovanniniIBT 2013 - Social Media Tuscany by Costanza Giovannini
IBT 2013 - Social Media Tuscany by Costanza GiovanniniToscanalab
 
Voglio Vivere Cosi - The Insights behind the campaign
Voglio Vivere Cosi - The Insights behind the campaignVoglio Vivere Cosi - The Insights behind the campaign
Voglio Vivere Cosi - The Insights behind the campaignMirko Lalli
 
Social Media Strategy: Whole Foods
Social Media Strategy: Whole Foods Social Media Strategy: Whole Foods
Social Media Strategy: Whole Foods Joanna Papastavros
 
Tuscany Social Strategy for tourism. London keynote
Tuscany Social Strategy for tourism. London keynoteTuscany Social Strategy for tourism. London keynote
Tuscany Social Strategy for tourism. London keynoteMirko Lalli
 

Recomendados

Carlson Wagonlit: Award winning application
Carlson Wagonlit: Award winning applicationCarlson Wagonlit: Award winning application
Carlson Wagonlit: Award winning applicationAmbareesh Kulkarni
 
Score with content marketing + social media: "Play bigger than you are"
Score with content marketing + social media: "Play bigger than you are"Score with content marketing + social media: "Play bigger than you are"
Score with content marketing + social media: "Play bigger than you are"Lumin Communications
 
Uber Social Media Strategy- Taylor Torok
Uber Social Media Strategy- Taylor TorokUber Social Media Strategy- Taylor Torok
Uber Social Media Strategy- Taylor TorokTaylor Torok
 
A21 Social Media Strategy
A21 Social Media StrategyA21 Social Media Strategy
A21 Social Media StrategyRáhel Barr
 
IBT 2013 - Social Media Tuscany by Costanza Giovannini
IBT 2013 - Social Media Tuscany by Costanza GiovanniniIBT 2013 - Social Media Tuscany by Costanza Giovannini
IBT 2013 - Social Media Tuscany by Costanza GiovanniniToscanalab
 
Voglio Vivere Cosi - The Insights behind the campaign
Voglio Vivere Cosi - The Insights behind the campaignVoglio Vivere Cosi - The Insights behind the campaign
Voglio Vivere Cosi - The Insights behind the campaignMirko Lalli
 
Social Media Strategy: Whole Foods
Social Media Strategy: Whole Foods Social Media Strategy: Whole Foods
Social Media Strategy: Whole Foods Joanna Papastavros
 
Tuscany Social Strategy for tourism. London keynote
Tuscany Social Strategy for tourism. London keynoteTuscany Social Strategy for tourism. London keynote
Tuscany Social Strategy for tourism. London keynoteMirko Lalli
 
La Toscana sul web
La Toscana sul webLa Toscana sul web
La Toscana sul webToscanalab
 
FF story - Summer Edition
FF story - Summer EditionFF story - Summer Edition
FF story - Summer EditionAngela Barison
 
Wendy's Social Media Strategy
Wendy's Social Media StrategyWendy's Social Media Strategy
Wendy's Social Media StrategySabrina Lopez
 
Nature Fresh Life - Twitter Trending Campaign
Nature Fresh Life - Twitter Trending Campaign Nature Fresh Life - Twitter Trending Campaign
Nature Fresh Life - Twitter Trending Campaign Neuronimbus Software Services
 
The Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler ExperienceThe Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler ExperienceRafat Ali
 
Social media strategy
Social media strategy Social media strategy
Social media strategy Ben Estrine
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your clientKathryn Ellis
 
Travel Tech Trends 2016
Travel Tech Trends 2016Travel Tech Trends 2016
Travel Tech Trends 2016Austin Gratham
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Chris Snider
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategyMark Schaefer
 
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel ExperienceThe Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel ExperienceManoj Jasra
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016Michael Spencer
 
OmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and RetailersOmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation TemplateHJ Higgins
 
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...500 Startups
 
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSTHE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
 
TOP 10 Social Media Advertising Hacks of ALL TIME
TOP 10 Social Media Advertising Hacks of ALL TIMETOP 10 Social Media Advertising Hacks of ALL TIME
TOP 10 Social Media Advertising Hacks of ALL TIMEInternet Marketing Software - WordStream
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
Lakestar - NOAH19 Berlin
Lakestar - NOAH19 BerlinLakestar - NOAH19 Berlin
Lakestar - NOAH19 BerlinNOAH Advisors
 
Can Facebook and Oculus Rift Disrupt in Flight Experiences
Can Facebook and Oculus Rift Disrupt in Flight ExperiencesCan Facebook and Oculus Rift Disrupt in Flight Experiences
Can Facebook and Oculus Rift Disrupt in Flight ExperiencesHARMAN Services
 
Making Open Data Useful: Citygram
Making Open Data Useful: CitygramMaking Open Data Useful: Citygram
Making Open Data Useful: CitygramCode for America
 

Mais conteúdo relacionado

Destaque

La Toscana sul web
La Toscana sul webLa Toscana sul web
La Toscana sul webToscanalab
 
FF story - Summer Edition
FF story - Summer EditionFF story - Summer Edition
FF story - Summer EditionAngela Barison
 
Wendy's Social Media Strategy
Wendy's Social Media StrategyWendy's Social Media Strategy
Wendy's Social Media StrategySabrina Lopez
 
The Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler ExperienceThe Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler ExperienceRafat Ali
 
Social media strategy
Social media strategy Social media strategy
Social media strategy Ben Estrine
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your clientKathryn Ellis
 
Travel Tech Trends 2016
Travel Tech Trends 2016Travel Tech Trends 2016
Travel Tech Trends 2016Austin Gratham
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Chris Snider
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategyMark Schaefer
 
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel ExperienceThe Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel ExperienceManoj Jasra
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016Michael Spencer
 
OmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and RetailersOmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation TemplateHJ Higgins
 
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...500 Startups
 
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSTHE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 

Destaque (19)

La Toscana sul web
La Toscana sul webLa Toscana sul web
La Toscana sul web
 
FF story - Summer Edition
FF story - Summer EditionFF story - Summer Edition
FF story - Summer Edition
 
Wendy's Social Media Strategy
Wendy's Social Media StrategyWendy's Social Media Strategy
Wendy's Social Media Strategy
 
Nature Fresh Life - Twitter Trending Campaign
Nature Fresh Life - Twitter Trending Campaign Nature Fresh Life - Twitter Trending Campaign
Nature Fresh Life - Twitter Trending Campaign
 
The Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler ExperienceThe Connected: How Digital is Transforming the Traveler Experience
The Connected: How Digital is Transforming the Traveler Experience
 
Social media strategy
Social media strategy Social media strategy
Social media strategy
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your client
 
Travel Tech Trends 2016
Travel Tech Trends 2016Travel Tech Trends 2016
Travel Tech Trends 2016
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
 
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel ExperienceThe Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016
 
OmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and RetailersOmniChannel Retail Best Practices for Brands and Retailers
OmniChannel Retail Best Practices for Brands and Retailers
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation Template
 
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...
 
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSTHE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
 
TOP 10 Social Media Advertising Hacks of ALL TIME
TOP 10 Social Media Advertising Hacks of ALL TIMETOP 10 Social Media Advertising Hacks of ALL TIME
TOP 10 Social Media Advertising Hacks of ALL TIME
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 

Semelhante a Travel Appeal Destination

Lakestar - NOAH19 Berlin
Lakestar - NOAH19 BerlinLakestar - NOAH19 Berlin
Lakestar - NOAH19 BerlinNOAH Advisors
 
Can Facebook and Oculus Rift Disrupt in Flight Experiences
Can Facebook and Oculus Rift Disrupt in Flight ExperiencesCan Facebook and Oculus Rift Disrupt in Flight Experiences
Can Facebook and Oculus Rift Disrupt in Flight ExperiencesHARMAN Services
 
Making Open Data Useful: Citygram
Making Open Data Useful: CitygramMaking Open Data Useful: Citygram
Making Open Data Useful: CitygramCode for America
 
Cat Showreel
Cat ShowreelCat Showreel
Cat Showreelbrugarola
 
Read more about CAT Publications and what our customers think about us
Read more about CAT Publications and what our customers think about usRead more about CAT Publications and what our customers think about us
Read more about CAT Publications and what our customers think about usjskogqvist
 
Building a 21st Century Library
Building a 21st Century LibraryBuilding a 21st Century Library
Building a 21st Century LibraryJason Griffey
 
UX STRAT Europe 2018: Camille Le Roux, Amadeus
UX STRAT Europe 2018: Camille Le Roux, AmadeusUX STRAT Europe 2018: Camille Le Roux, Amadeus
UX STRAT Europe 2018: Camille Le Roux, AmadeusUX STRAT
 
Location Intelligence & Data Visualization
Location Intelligence & Data VisualizationLocation Intelligence & Data Visualization
Location Intelligence & Data VisualizationJorge Sanz
 
Painel 2 - Palestra Mirko Lalli
Painel 2 - Palestra Mirko LalliPainel 2 - Palestra Mirko Lalli
Painel 2 - Palestra Mirko LalliSistema CNC
 
UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...
UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...
UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...ux singapore
 
Tourism in an exponential world. How bigdata, artificial intelligence and blo...
Tourism in an exponential world. How bigdata, artificial intelligence and blo...Tourism in an exponential world. How bigdata, artificial intelligence and blo...
Tourism in an exponential world. How bigdata, artificial intelligence and blo...Data Driven Innovation
 
Nearhood - hyperlocal media for neighbourhoods
Nearhood - hyperlocal media for neighbourhoodsNearhood - hyperlocal media for neighbourhoods
Nearhood - hyperlocal media for neighbourhoodsBorn Local
 
IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to value
IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to valueIBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to value
IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to valueIBM Sverige
 
Tourism, open data and semantic web for a customer centric approach
Tourism, open data and semantic web for a customer centric approachTourism, open data and semantic web for a customer centric approach
Tourism, open data and semantic web for a customer centric approach21Style
 

Semelhante a Travel Appeal Destination (20)

Lakestar - NOAH19 Berlin
Lakestar - NOAH19 BerlinLakestar - NOAH19 Berlin
Lakestar - NOAH19 Berlin
 
Can Facebook and Oculus Rift Disrupt in Flight Experiences
Can Facebook and Oculus Rift Disrupt in Flight ExperiencesCan Facebook and Oculus Rift Disrupt in Flight Experiences
Can Facebook and Oculus Rift Disrupt in Flight Experiences
 
Making Open Data Useful: Citygram
Making Open Data Useful: CitygramMaking Open Data Useful: Citygram
Making Open Data Useful: Citygram
 
Transition of S2m to Society30.
Transition of S2m to Society30.Transition of S2m to Society30.
Transition of S2m to Society30.
 
Cat Showreel
Cat ShowreelCat Showreel
Cat Showreel
 
Read more about CAT Publications and what our customers think about us
Read more about CAT Publications and what our customers think about usRead more about CAT Publications and what our customers think about us
Read more about CAT Publications and what our customers think about us
 
Building a 21st Century Library
Building a 21st Century LibraryBuilding a 21st Century Library
Building a 21st Century Library
 
Cat Showreel
Cat ShowreelCat Showreel
Cat Showreel
 
UX STRAT Europe 2018: Camille Le Roux, Amadeus
UX STRAT Europe 2018: Camille Le Roux, AmadeusUX STRAT Europe 2018: Camille Le Roux, Amadeus
UX STRAT Europe 2018: Camille Le Roux, Amadeus
 
Designing for tomorrows needs
Designing for tomorrows needsDesigning for tomorrows needs
Designing for tomorrows needs
 
Location Intelligence & Data Visualization
Location Intelligence & Data VisualizationLocation Intelligence & Data Visualization
Location Intelligence & Data Visualization
 
Painel 2 - Palestra Mirko Lalli
Painel 2 - Palestra Mirko LalliPainel 2 - Palestra Mirko Lalli
Painel 2 - Palestra Mirko Lalli
 
UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...
UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...
UXSG2014 Lightning Talks - UX and Semantic web making web more human (Nurgul ...
 
Tourism in an exponential world. How bigdata, artificial intelligence and blo...
Tourism in an exponential world. How bigdata, artificial intelligence and blo...Tourism in an exponential world. How bigdata, artificial intelligence and blo...
Tourism in an exponential world. How bigdata, artificial intelligence and blo...
 
Passport Meetup Sept.10th 2018
Passport Meetup Sept.10th 2018Passport Meetup Sept.10th 2018
Passport Meetup Sept.10th 2018
 
Nearhood - hyperlocal media for neighbourhoods
Nearhood - hyperlocal media for neighbourhoodsNearhood - hyperlocal media for neighbourhoods
Nearhood - hyperlocal media for neighbourhoods
 
Roadmap to Society30 for companies.
Roadmap to Society30 for companies.Roadmap to Society30 for companies.
Roadmap to Society30 for companies.
 
IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to value
IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to valueIBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to value
IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to value
 
Pilgrim XXI
Pilgrim XXIPilgrim XXI
Pilgrim XXI
 
Tourism, open data and semantic web for a customer centric approach
Tourism, open data and semantic web for a customer centric approachTourism, open data and semantic web for a customer centric approach
Tourism, open data and semantic web for a customer centric approach
 

Mais de Mirko Lalli

I sette peccati capitali dell'albergatore (in tema di reputation) #tourismreload
I sette peccati capitali dell'albergatore (in tema di reputation) #tourismreloadI sette peccati capitali dell'albergatore (in tema di reputation) #tourismreload
I sette peccati capitali dell'albergatore (in tema di reputation) #tourismreloadMirko Lalli
 
Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...
Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...
Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...Mirko Lalli
 
Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014
Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014
Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014Mirko Lalli
 
Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdays
Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdays Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdays
Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdaysMirko Lalli
 
Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...
Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...
Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...Mirko Lalli
 
Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.
Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.
Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.Mirko Lalli
 
Tourism goes Social & Mobile
Tourism goes Social & MobileTourism goes Social & Mobile
Tourism goes Social & MobileMirko Lalli
 
Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013
Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013
Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013Mirko Lalli
 
Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012
Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012
Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012Mirko Lalli
 
E' un bene che ci sia internet.
E' un bene che ci sia internet.E' un bene che ci sia internet.
E' un bene che ci sia internet.Mirko Lalli
 
Germany online tourism trends
Germany online tourism trendsGermany online tourism trends
Germany online tourism trendsMirko Lalli
 
China's Online Travel Marketing Insight
China's Online Travel Marketing InsightChina's Online Travel Marketing Insight
China's Online Travel Marketing InsightMirko Lalli
 
Internet Better Life MANIFESTO ebook
Internet Better Life MANIFESTO ebookInternet Better Life MANIFESTO ebook
Internet Better Life MANIFESTO ebookMirko Lalli
 
mirko lalli infocv
mirko lalli infocvmirko lalli infocv
mirko lalli infocvMirko Lalli
 
VVC Social Media Marketing metrics and data
VVC Social Media Marketing metrics and data VVC Social Media Marketing metrics and data
VVC Social Media Marketing metrics and data Mirko Lalli
 
Internet Better Life MANIFESTO
Internet Better Life MANIFESTOInternet Better Life MANIFESTO
Internet Better Life MANIFESTOMirko Lalli
 
Perchè i progetti di social media marketing deludono le aspettative delle azi...
Perchè i progetti di social media marketing deludono le aspettative delle azi...Perchè i progetti di social media marketing deludono le aspettative delle azi...
Perchè i progetti di social media marketing deludono le aspettative delle azi...Mirko Lalli
 
Toscana Social Media Marketing case history UPDATE
Toscana Social Media Marketing case history UPDATEToscana Social Media Marketing case history UPDATE
Toscana Social Media Marketing case history UPDATEMirko Lalli
 
Social Media Strategy Tuscany - Voglio Vivere Così - Case History
Social Media Strategy Tuscany - Voglio Vivere Così - Case HistorySocial Media Strategy Tuscany - Voglio Vivere Così - Case History
Social Media Strategy Tuscany - Voglio Vivere Così - Case HistoryMirko Lalli
 

Mais de Mirko Lalli (19)

I sette peccati capitali dell'albergatore (in tema di reputation) #tourismreload
I sette peccati capitali dell'albergatore (in tema di reputation) #tourismreloadI sette peccati capitali dell'albergatore (in tema di reputation) #tourismreload
I sette peccati capitali dell'albergatore (in tema di reputation) #tourismreload
 
Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...
Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...
Analisi Sentiment & Reputation 10 città italiane #BTO2014 (Bologna, Catania,...
 
Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014
Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014
Future Travel Trends #hacktravel @travelappeal - 5 e 6 aprile 2014
 
Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdays
Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdays Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdays
Travel Appeal Index for Trentino #trentorise, 3 aprile 2014 @ictdays
 
Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...
Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...
Travel Appeal Index for Isola d'Ischia #iloveischia, 27 e 28 marzo 2014 @ilov...
 
Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.
Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.
Travel Appeal - THE WAY MARKETING & COMMUNICATION IN TRAVEL SHOULD BE DONE.
 
Tourism goes Social & Mobile
Tourism goes Social & MobileTourism goes Social & Mobile
Tourism goes Social & Mobile
 
Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013
Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013
Travel e Socialmedia #travelnext #ictdays2013 trento 22.03.2013
 
Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012
Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012
Internet Bene Comune @ Digital Makers // Firenze 27 aprile 2012
 
E' un bene che ci sia internet.
E' un bene che ci sia internet.E' un bene che ci sia internet.
E' un bene che ci sia internet.
 
Germany online tourism trends
Germany online tourism trendsGermany online tourism trends
Germany online tourism trends
 
China's Online Travel Marketing Insight
China's Online Travel Marketing InsightChina's Online Travel Marketing Insight
China's Online Travel Marketing Insight
 
Internet Better Life MANIFESTO ebook
Internet Better Life MANIFESTO ebookInternet Better Life MANIFESTO ebook
Internet Better Life MANIFESTO ebook
 
mirko lalli infocv
mirko lalli infocvmirko lalli infocv
mirko lalli infocv
 
VVC Social Media Marketing metrics and data
VVC Social Media Marketing metrics and data VVC Social Media Marketing metrics and data
VVC Social Media Marketing metrics and data
 
Internet Better Life MANIFESTO
Internet Better Life MANIFESTOInternet Better Life MANIFESTO
Internet Better Life MANIFESTO
 
Perchè i progetti di social media marketing deludono le aspettative delle azi...
Perchè i progetti di social media marketing deludono le aspettative delle azi...Perchè i progetti di social media marketing deludono le aspettative delle azi...
Perchè i progetti di social media marketing deludono le aspettative delle azi...
 
Toscana Social Media Marketing case history UPDATE
Toscana Social Media Marketing case history UPDATEToscana Social Media Marketing case history UPDATE
Toscana Social Media Marketing case history UPDATE
 
Social Media Strategy Tuscany - Voglio Vivere Così - Case History
Social Media Strategy Tuscany - Voglio Vivere Così - Case HistorySocial Media Strategy Tuscany - Voglio Vivere Così - Case History
Social Media Strategy Tuscany - Voglio Vivere Così - Case History
 

Último

Mature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxMature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxolyaivanovalion
 
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptxBPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptxMohammedJunaid861692
 
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Delhi Call girls
 
Week-01-2.ppt BBB human Computer interaction
Week-01-2.ppt BBB human Computer interactionWeek-01-2.ppt BBB human Computer interaction
Week-01-2.ppt BBB human Computer interactionfulawalesam
 
100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptx100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptxAnupama Kate
 
B2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docxB2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docxStephen266013
 
Smarteg dropshipping via API with DroFx.pptx
Smarteg dropshipping via API with DroFx.pptxSmarteg dropshipping via API with DroFx.pptx
Smarteg dropshipping via API with DroFx.pptxolyaivanovalion
 
VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130
VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130
VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130Suhani Kapoor
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Callshivangimorya083
 
代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改
代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改
代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改atducpo
 
Schema on read is obsolete. Welcome metaprogramming..pdf
Schema on read is obsolete. Welcome metaprogramming..pdfSchema on read is obsolete. Welcome metaprogramming..pdf
Schema on read is obsolete. Welcome metaprogramming..pdfLars Albertsson
 
Midocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFxMidocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFxolyaivanovalion
 
Ravak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptxRavak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptxolyaivanovalion
 
Industrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdfIndustrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdfLars Albertsson
 
VidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptxVidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptxolyaivanovalion
 
BigBuy dropshipping via API with DroFx.pptx
BigBuy dropshipping via API with DroFx.pptxBigBuy dropshipping via API with DroFx.pptx
BigBuy dropshipping via API with DroFx.pptxolyaivanovalion
 
Edukaciniai dropshipping via API with DroFx
Edukaciniai dropshipping via API with DroFxEdukaciniai dropshipping via API with DroFx
Edukaciniai dropshipping via API with DroFxolyaivanovalion
 
04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationshipsccctableauusergroup
 

Último (20)

Mature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxMature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptx
 
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptxBPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
 
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
 
Week-01-2.ppt BBB human Computer interaction
Week-01-2.ppt BBB human Computer interactionWeek-01-2.ppt BBB human Computer interaction
Week-01-2.ppt BBB human Computer interaction
 
100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptx100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptx
 
B2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docxB2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docx
 
꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...
꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...
꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...
 
Smarteg dropshipping via API with DroFx.pptx
Smarteg dropshipping via API with DroFx.pptxSmarteg dropshipping via API with DroFx.pptx
Smarteg dropshipping via API with DroFx.pptx
 
VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130
VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130
VIP Call Girls Service Miyapur Hyderabad Call +91-8250192130
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
 
代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改
代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改
代办国外大学文凭《原版美国UCLA文凭证书》加州大学洛杉矶分校毕业证制作成绩单修改
 
Schema on read is obsolete. Welcome metaprogramming..pdf
Schema on read is obsolete. Welcome metaprogramming..pdfSchema on read is obsolete. Welcome metaprogramming..pdf
Schema on read is obsolete. Welcome metaprogramming..pdf
 
Midocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFxMidocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFx
 
Ravak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptxRavak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptx
 
Industrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdfIndustrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdf
 
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in KishangarhDelhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
 
VidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptxVidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptx
 
BigBuy dropshipping via API with DroFx.pptx
BigBuy dropshipping via API with DroFx.pptxBigBuy dropshipping via API with DroFx.pptx
BigBuy dropshipping via API with DroFx.pptx
 
Edukaciniai dropshipping via API with DroFx
Edukaciniai dropshipping via API with DroFxEdukaciniai dropshipping via API with DroFx
Edukaciniai dropshipping via API with DroFx
 
04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships
 

Travel Appeal Destination

  • 2. HOW THE IDEA WAS BORN
  • 3. “THE MAP IS NOT THE TERRITORY”
  • 4. “THE MAP IS NOT THE TERRITORY” FRAGMENTATION OF DATA HARD CORRELATION A LOT OF TOOLS!
  • 5. GET THE FULL PICTURE photo credits: https://flic.kr/p/k7Ex2a JUST ONE EASY TOOL ALL DATA IN THE SAME PLACE! DESIGNED FOR DESTINATION MANAGERS AND DESTINATION MARKETERS
  • 7. HOSPITALITY RESTAURANTS MUSEUMS HUGE DATA FOR AN HUGE MARKET
  • 8. 500 HOTELS 200 RESTAURANTS 50 MUSEUMS 15 DMOs TRACTIONS FULL SELF PROVISIONING
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. REAL TIME SUGGESTIONS AND ACTIONABLE INSIGHTS RESULTING BY THE INTERPRETATION OF DATA BEYOND ANALYTICS
  • 25.
  • 26.
  • 27.
  • 30. GETTING THINGS DONE. MIRKO LALLI Founder & CEO ALESSIO SCHIAVELLI CTO PASQUALE STROIA Analyst GIULIO MURATORI Senior Project Manager MARIO ROMANELLI Business Developer FAUSTO MAGLIA Product Manager GIANNI BECONCINI Inbound Marketing ManagerCreative Director FRANCESCO TERZINI MARCO BRONZI UX Architect MATTEO SPAMPANI Software Engineer EDGAR GOMEZ Back-end developer Solutions Architect JACOPO CAPPELLI GIULIA MANTENUTO Event & Communication Manager LEONARDO PIRAS CMO VINCENZO RIZZA Front-end developer ALBERTO BINI Front-end developer
  • 31. ADVISORS / INVESTORS GIANCARLO CARNIANI Hotel Manager and founder of BTO - Buy Tourism Online RICCARDO DONADON H-Farm Founder & Chairman ROBI VELTRONI Hotel manager and officinaturistica.it owner ROBERTO BONANZINGA MASSIMILIANO VENTIMIGLIA Head of Investment Division at H-FARM & Co-founder and Investment Partner at InReach Ventures H-ART CEO & Founder EFRAT JUDOVITS Business Development & Innovation at Playtech (former Deloitte, Xcuse, Ernst & Young) it.linkedin.com/in/giancarlo-carniani-94a077a it.linkedin.com/in/rdonadon it.linkedin.com/in/robiveltroni uk.linkedin.com/in/bonanzinga it.linkedin.com/in/massimilianoventimiglia il.linkedin.com/in/efrat-judovits-480b708
  • 32. simplicity is the ultimate sophistication